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This is a presentation I gave to the Canadian Communication Association's annual meeting during the Congress of the Humanities and Social Sciences #congress10.

This is a presentation I gave to the Canadian Communication Association's annual meeting during the Congress of the Humanities and Social Sciences #congress10.

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Cca presentation Presentation Transcript

  • 1. All the news that’s fit to Tweet
    Using Twitter to conduct a discourse analysis of experts discussing the future of newspaper
    Caitlin Kealey — caitlinkealey@gmail.com
  • 2. Overview
    This presentation
    • State of the newspaper industry
    • 3. Methodology
    • 4. Research Questions
    • 5. Social media and Twitter
    • 6. Community Building
    • 7. New Opportunities
    • 8. Results
  • State of news
  • 9. State of news
  • 10. Introduction
    State of the newspaper industry
    • Self-proclaimed state of crisis in North America
    • 11. Internet has replaced the newspaper as faster, cheaper and more broad delivery system
    • 12. Readership numbers actually higher but the traditional economic model does not work online, scrambling to find a way to monetize the new systems
    • 13. Much talk of the old systems not surviving the transition
  • Circulation numbers
  • 14. Research
    Questions
    Main research question:
    • How can Twitter be leveraged to study the discourse surrounding the future of newspapers?
    Sub questions:
    • Who is involved?
    • 15. What are the people involved trying to accomplish?
    • 16. How do they do this?
    • 17. What are the key issues for these people?
    • 18. What types of language do they use to describe what is important?
  • Methodology
    Data Collection
    • Qualitative, Inductive, Macroscopic
    • 19. Two months of data collection – February and March 2010
    • 20. Top twenty experts on Twitter chosen with the help of Klout and TweetLevel
    • 21. NVIVO to analyze the data
    • 22. Grounded theory method
    • 23. Computer mediated discourse analysis
  • Who are they
    Media Experts
  • 24. Social Media
    Why the world of Twitter
    • Users broadcast themselves through tweets, 140 characters at a time to their followers
    • 25. Often used to link to blogs, articles, other sites of interest
    • 26. Space to ask questions, share, collaborate, network
    • 27. Powerful research tool as discussions are public and archived
    • 28. Twitter users apply a # to signify a stream of discussion
    • 29. #journchat, #wjchat are two popular community building discussions that happen weekly
  • Data analysis
    Possible coding categories
    Community building:@stevebuttry: New blog post: Wanted: Vision for community engagement. http://bit.ly/d76CR3Comparison of new and old:@ajkeen: what's the difference between a blogger & a journalist? http://bit.ly/dx8ZFz one reports the news, the other talks about reporting the news.Economic models:@digiphile: @awallenstein No monetization via acquisition? MSNBC acquired @BreakingNews. They've now launched on Facebook http://j.mp/awJ0KH #newsfutureInfluence/trust:@mathewi: RT @Literanista: @jeffjarvis #brite10 not just influence but relevance of message and also trust/rep are important too the message is keyEducation:@dangillmor: RT @10000Words: Mark Luckie has published THE DIGITAL JOURNALIST'S HANDBOOK, guide to online and multimedia journalism http://bit.ly/6SCR3j
  • 30. Thank You!
    Questions? Feedback?
    MA Candidate, Department of Communication University of Ottawa
    Twitter ID: @caitlinkealey
    Email: caitlinkealey@gmail.com
    Research blog: www.caitlinkealey.com