Cca presentation

All the news that’s fit to Tweet
Using Twitter to conduct a discourse analysis of experts discussing the future of newspaper
Caitlin Kealey — caitlinkealey@gmail.com

Overview
This presentation
State of the newspaper industry
Methodology
Research Questions
Social media and Twitter
Community Building
New Opportunities
Results

State of news

Introduction
State of the newspaper industry
Self-proclaimed state of crisis in North America
Internet has replaced the newspaper as faster, cheaper and more broad delivery system
Readership numbers actually higher but the traditional economic model does not work online, scrambling to find a way to monetize the new systems
Much talk of the old systems not surviving the transition

Circulation numbers

Research
Questions
Main research question:
How can Twitter be leveraged to study the discourse surrounding the future of newspapers?
Sub questions:
Who is involved?
What are the people involved trying to accomplish?
How do they do this?
What are the key issues for these people?
What types of language do they use to describe what is important?

Methodology
Data Collection
Qualitative, Inductive, Macroscopic
Two months of data collection – February and March 2010
Top twenty experts on Twitter chosen with the help of Klout and TweetLevel
NVIVO to analyze the data
Grounded theory method
Computer mediated discourse analysis

Who are they
Media Experts

Social Media
Why the world of Twitter
Users broadcast themselves through tweets, 140 characters at a time to their followers
Often used to link to blogs, articles, other sites of interest
Space to ask questions, share, collaborate, network
Powerful research tool as discussions are public and archived
Twitter users apply a # to signify a stream of discussion
#journchat, #wjchat are two popular community building discussions that happen weekly

Data analysis
Possible coding categories
Community building:@stevebuttry: New blog post: Wanted: Vision for community engagement. http://bit.ly/d76CR3Comparison of new and old:@ajkeen: what's the difference between a blogger & a journalist? http://bit.ly/dx8ZFz one reports the news, the other talks about reporting the news.Economic models:@digiphile: @awallenstein No monetization via acquisition? MSNBC acquired @BreakingNews. They've now launched on Facebook http://j.mp/awJ0KH #newsfutureInfluence/trust:@mathewi: RT @Literanista: @jeffjarvis #brite10 not just influence but relevance of message and also trust/rep are important too the message is keyEducation:@dangillmor: RT @10000Words: Mark Luckie has published THE DIGITAL JOURNALIST'S HANDBOOK, guide to online and multimedia journalism http://bit.ly/6SCR3j

Thank You!
Questions? Feedback?
MA Candidate, Department of Communication University of Ottawa
Twitter ID: @caitlinkealey
Email: caitlinkealey@gmail.com
Research blog: www.caitlinkealey.com

Cca presentation

by caitlinkealey on Jun 02, 2010

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