Cairn India is committed to conducting its operations in a socially and environmentally responsible manner. This commitment is fundamental to the long term success and focus on creating value and making a difference where Cairn India operates through various community development initiative in Rajasthan, Gujarat, Andhra Pradesh and Sri Lanka. Corporate Social Responsibility (CSR) is therefore an integral part of Cairn India’s business strategy. Cairn India’s success is guided by the CSR vision, which is encapsulated in the 3 Rs – Respect, Relationships and Responsibility.

1.
Corporate Social Responsibility
Respect | Relationships | Responsibility
Gujarat | Agricultural Information Programme

2. Cairn India – CSR Initiatives
Respect | Relationships | Responsibility
Our Corporate Social Responsibility (CSR) programmes strike
a balance between addressing the unique needs of various
communities while partnering the state and central agencies
to help strive for the betterment of the social indicators of the
regions.
This journey from micro to macro makes the CSR initiatives
more effective and sustainable.
For every life touched there is a larger story of the
community and the village.

3. Cairn India – CSR Initiatives
Respect | Relationships | Responsibility

4. Cairn India – CSR Initiatives
Respect | Relationships | Responsibility
Gramin Suvidha Kendra | Health and Sanitation
Agriculture Information Programme

5. Cairn India – CSR Initiatives
Respect | Relationships | Responsibility
The state of Gujarat in India is located on the west coast of the country. Having earned the
distinction of being
the most
industrialised state in
India, Gujarat also
has a rich tradition of
history, culture and
crafts. Even with
extensive
modernisation,
Gujarat and its
people have been
able to preserve the
rich culture and
tradition of the
ancient past.
The diverse ethnic
groups constituting
the population of
Gujarat comprise the cultural diversity of the state. The varied culture of Gujarat is reflected in
the unique characteristic traits of the people of different parts of the state.
Many farmers across India work
endlessly throughout the cropping
season, but their fate remains in the
hands of mediators and local mandis
who operate on different premises,
still unknown to the primary
producers.

6. Cairn India – CSR Initiatives
Respect | Relationships | Responsibility
Agricultural Information Programme
Cairn India has been studying the mobile phone phenomenon closely and realised it to be the
biggest opportunity to empower farmers. A dipstick study conducted across six districts revealed
that almost every farmer had a mobile phone connection. We identified this opportunity and
started working towards making use of mobile phones as a medium for information
dissemination.
Farmers in the region were faced
with various problems of
exploitation associated with
mediators. One would work
through the season only to realise
that the prices for the crops have
crashed.
Reuters Market Light (RML) is a
personalised crop advisory
service for farmers, which
provides spot prices of his chosen
crops from nearby markets, news
and crop advice as per his region
or crop, and localised weather
forecast in his local language
through a simple SMS. Several
studies have shown that the
initiative has led farmers to reap
huge financial benefits – ranging from Rs. 500 to as high as Rs. 400,000 due to reduction in the
production and marketing risk. This has resulted in a better standard of living for not only the
farmer, but his entire family.
A single day of delay may incur
a loss of 20% or more, which
farmers’ often term as destiny.