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Public Relations & Your Future

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Compiled presentation for Syracuse Univ. graduating PR seniors who visited our offices in NYC.

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Spector & Associates Welcomes Newhouse School Future Professionals Public Relations and Your Future Friday, April 3, 2009
Founders of Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public Relations vs. Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public Relations vs. Advertising SOURCE: Todd Defren (PR-Squared) & Richard Edelman
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Shelley Spector ,[object Object],[object Object],[object Object],[object Object],[object Object],Winner of more than three dozen industry awards, she has run her own agency with a primary focus on corporate public relations, renewable energy and technology along with her husband Barry Spector since 1991. In the last several years, she has actively promoted such green technologies as wind energy, PV solar, alternative fuels and concentrated solar power, on behalf of a variety of international corporations.
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Public Relations Industry Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Looking Ahead in PR(2.0) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When choosing your first job ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research, Research, Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Research! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Network, Network, Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Suggested Readings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interviewing - Before ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interviewing - During ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interviewing - After ,[object Object],[object Object],[object Object],[object Object],[object Object]
Whatā€™s your big idea? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Public Relations & Your Future

  • 1. Spector & Associates Welcomes Newhouse School Future Professionals Public Relations and Your Future Friday, April 3, 2009
  • 2.
  • 3.
  • 4. Public Relations vs. Advertising SOURCE: Todd Defren (PR-Squared) & Richard Edelman
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
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  • 17.
  • 18.
  • 19.