Designing user on-boarding

•

2 likes•2,701 views

Richard Powell

* On-boarding concepts you must understand * Seven on-boarding tips * Four accidental on-boarding mistakes

Design

serverdensity.com/knockknock/
xkcd.com/149/

“
The ﬁrst meaningful experience
people have with your app, it
sets them up for a great
experience later, provides
enough value to get them to
come back.”
developers.facebooklive.com/videos/564

1.5m
Apps
600k
Downloaded
90K
Used twice

under performs
blog.preact.com/saas-churn-causes-and-prevention
20% 23%
on-boarding
14%
support

1On-boarding concepts

you must understand

ﬂickr.com/photos/77568040@N08/8484163552/

Minimum viable

on-boarding is you
Concept 2

Test value proposition
Test product market ﬁt
Test usability
Test customer value

Always be measuring

(the journey)
Concept 3

Homepage
Trial
Blog
Activation
11%
2.1%
12%

Add a device
Conﬁgure an alert
Use dashboard graphs
-70%
-44%
-62%

1. Value proposition
2. You are the MV on-boarding
3. Always be measuring journeys

“
Tell me and I forget. Teach me
and I remember. Involve me
and I learn.”
Benjamin Franklin

Teach through actions

One action at a time
Tip 4

It looks like you’re trying to give
a presentation. Would you like help?
• Yes please
• No thanks

“
When people feel they have
made some progress towards a
goal then they will become
more committed towards
continued effort towards
achieving the goal.”
changingminds.org/explanations/theories/endowed_progress.htm

“
Loss aversion refers to people's
tendency to strongly prefer
avoiding losses to acquiring
gains. Most studies suggest
that losses are twice as
powerful, psychologically, as
gains.”
en.wikipedia.org/wiki/Loss_aversion

1. Avoid blank slates
2. Give a preview & build trust
3. Be Human
4. Teach one action at a time
5. Get out of the way
6. Incentivise
7. On-boarding Experience

“
A one second delay can result
in a 7% reduction in
conversions.”
blog.kissmetrics.com/loading-time/

blog.serverdensity.com/making-usable-server-monitoring-alerts/

leave website when
forgetting password
94% 75%
admit to giving fake
data during sign up

1. Fix bugs
2. Fix performance
3. Fix usability
4. Consider the edge-cases

good designproduct market ﬁt
on-boarding

@byrichardpowell
Notebook
www.serverdensity.com/knockknock/
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Designing user on-boarding

1. serverdensity.com/knockknock/ xkcd.com/149/

2. “ The ﬁrst meaningful experience people have with your app, it sets them up for a great experience later, provides enough value to get them to come back.” developers.facebooklive.com/videos/564

3. 1.5m Apps 600k Downloaded 90K Used twice

4. under performs blog.preact.com/saas-churn-causes-and-prevention 20% 23% on-boarding 14% support

7. 1On-boarding concepts you must understand

8. ﬂickr.com/photos/77568040@N08/8484163552/

9. imgkid.com/popeye-eating-spinach.shtml

10. Value proposition Concept 1

11. Minimum viable on-boarding is you Concept 2

12. Test value proposition Test product market ﬁt Test usability Test customer value

13. Always be measuring (the journey) Concept 3

14. Homepage Trial Blog Activation 11% 2.1% 12%

15.

16. Add a device Conﬁgure an alert Use dashboard graphs -70% -44% -62%

17. 1. Value proposition 2. You are the MV on-boarding 3. Always be measuring journeys

18. 2Seven on-boarding tips

19.

20.

21.

22. Avoid blank slates Tip 1

23.

24.

25. Give a preview and build trust Tip 2

26. Cinema machine

27. Be human Tip 3

28. “ Tell me and I forget. Teach me and I remember. Involve me and I learn.” Benjamin Franklin

29.

30. Teach through actions One action at a time Tip 4

31.

32.

33. It looks like you’re trying to give a presentation. Would you like help? • Yes please • No thanks

34. Get out of the way Tip 5

35. “ When people feel they have made some progress towards a goal then they will become more committed towards continued effort towards achieving the goal.” changingminds.org/explanations/theories/endowed_progress.htm

36. “ Loss aversion refers to people's tendency to strongly prefer avoiding losses to acquiring gains. Most studies suggest that losses are twice as powerful, psychologically, as gains.” en.wikipedia.org/wiki/Loss_aversion

37.

38. Incentivise Tip 6

39.

40.

41. Think beyond the UI Tip 7

42. 1. Avoid blank slates 2. Give a preview & build trust 3. Be Human 4. Teach one action at a time 5. Get out of the way 6. Incentivise 7. On-boarding Experience

43. 3Four accidental on-boarding mistakes

44. www.wootric.com/

45. Not ﬁxing bugs Mistake 1

46. “ A one second delay can result in a 7% reduction in conversions.” blog.kissmetrics.com/loading-time/

47. Not ﬁxing performance Mistake 2

48. blog.serverdensity.com/making-usable-server-monitoring-alerts/

49. blog.serverdensity.com/making-usable-server-monitoring-alerts/

50. Not ﬁxing usability problems Mistake 3

51. leave website when forgetting password 94% 75% admit to giving fake data during sign up

52.

53.

54. Not considering edge cases Mistake 4