2. Table of content:
1. Brand guidelines (3-7)
2. Onboarding screens (8-9)
3. Ubuntu newsletter (10)
4. Design blog (11)
3. 1. Brand guidelines
The task was to design and produce
the Ubuntu design guidelines for
designers, developers and
enthusiasts wishing to build an app
or a scope on Ubuntu.
Scope design guide >
App design guide (new designs
currently being implemented) >
4. Old design
● Poor navigation and scannability.
● Hard to find key information.
● Not enough diagrams and detailed
visual examples.
● Not well linked to resources, such
as API documentation.
● Terminology hard to understand.
5. User research & visual sprint
Research methods:
● Site testing with specific tasks to find
information.
● Card sorting for navigational structure.
● Interviewed 8 designers & developers to
understand their process of making an app or
scope.
Visual sprint:
● Established a consistent style of diagrams,
components and wireframes to complement
copy.
● Designed a new template to best show
visuals and copy that is easier to digest.
6. ● Reduced copy to be more concise
and understandable.
● Detailed visuals to show
interactions in real app situations.
● Created icons for advice and
developer links to breakup
content.
● Consolidated previous sections
and added new content based on
card sorting results.
New design
10. 3. Ubuntu newsletter
Created a quarterly newsletter in
MailChimp to reach over 1,500
subscribers who had participated in
user testing.
The aim of the newsletter was to
recruit participants for usability
tests across the platform and apps.
As well as giving them updates,
competitions and news from the
Ubuntu Research Team.
11. 4. Design blog
Managed the editorial calendar
and created posts for the
Ubuntu design blog.
Article examples:
● App design guide to go live
(bit by bit)
● Why the first impression
matters
● SDK Convergence Sprint
2015
