Business Quests Branding Workshop

(Re)branding step-by-step Outline of (re)branding workshop from preparation to kick-off

Overview: three phases & seven steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Before your (re)branding workshop 1 2 3 The (re)branding workshop Post workshop: kick-off decisions

Objectives or pre-workshop meeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1

Practical aspects of pre-workshop meeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1

Objectives of (re)branding workshop ,[object Object],[object Object],[object Object],[object Object],2

Practical aspects of pre-workshop meeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2

Step 1 – Formalize the objectives of your (re)branding work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2

Step 2 – Create options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2

Step 3 – Assess match and mismatch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2

Step 4 – Identify and document opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2 Yellow hat

Step 5 – Identify and document threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2 Black hat

Step 6 – What’s the gut feeling? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2 Red hat

Step 7 – Scoring, prototyping & role-playing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2

Before your (re)branding workshop 1 2 3 The (re)branding workshop Post workshop: (re)branding kick-off

Objectives or post-workshop meeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3

Practical aspects of post-workshop meeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3

Business Quests Branding Workshop

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