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Market share figures of main e-commerce platforms


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Where do the main platforms for e-commerce stand? What market share do they have in different e-shop segments? Fro entry-level to industrial-strength solutions, some interesting facts & figures.

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Market share figures of main e-commerce platforms

  1. 1. E-commerce platforms Market share of top platforms February 2014 Market share of top e-commerce platforms by BusinessQuests is licensed under a Creative Commons Attribution-NonCommercialShareAlike 4.0 International License.
  2. 2. Conclusions ● ● ● ● ● ● ● ● As a rule platforms specialize by segments & deliver complexity commensurate with challenges of size Magento is always in the top 3 in all segments Prestashop and Shopify show significant traction Active community of developers, key asset for small, nimble, entrylevel platforms Consolidation under way as share of main platforms in top 1m segment grows by 15% in 15 months IBM and Oracle hold over 67% of the top 1k segment and are mighty forces in B2B commerce Intershop is not progressing that much overall and seems sandwiched in B2B between Oracle and IBM Amazon and Google still very much under the radar despite ambitious initiatives in 2013
  3. 3. Market share of top platforms by Alexa segment
  4. 4. Ranking of top platforms among Alexa top 1m e-commerce sites OCT-2012 FEB-2013 FEB-2014 Magento 1 1 1 Prestashop 5 3 2 Opencart 6 6 9 Shopify 15 10 6 ATG Commerce 21 20 18 IBM Websphere 17 15 42 Hybris 41 22 30 Demandware 22 21 19
  5. 5. Forrester Wave Q4 2013 B2B Commerce Suites ● ● ● IBM stands as thoroughly engineered all-round high-end challenging Oracle’s lead in Alexa top 1000 segment Hybris: ○ sandwiched between Oracle and IBM - may explain alliance with Accenture ○ robust engineering, but (too?) complex and heavy ○ strong in functionality and integration with SAP Intershop may earn role of viable alternative to “big three”
  6. 6. Good news for B2B players: there’s still plenty of potential for growth
  7. 7. Notes ● Sources: ○ ○ ○ ○ ○ Tom Robertshaw e-commerce survey (FEB-2013) data sets from Datanyze (Crunchbase profile) Forrester Wave Q3 2013 B2B Commerce Suites ComScore data for US e-commerce in Q1, Q2, Q3 of 2013 BusinessQuests Research ● Methodology ○ ○ ○ Consider e-commerce sites in Alexa segments of top 1million, 100 thousand, 10 thousand and 1 thousand sites worldwide Group number of e-commerce sites in each segment by ecommerce platform - B2C and B2B sites grouped; may cause bias as US B2B e-commerce is 2.2 to 2.5 times bigger than B2C Assess specific aspects of performance of chosen sites powered by leading platforms