1. 7 GREATEST SOCIAL MEDIA MYTHS EVER TOLD
Britttany N. Bluford (Writing for a Cause)
www.BrittanynBluford.com
www.facebook.com/brittanynbluford
misswrite@brittanynbluford.com
© October 2012 Brittany N. Bluford

2. MYTH #1
“Social media connects my business with people.”

3. THE REALITY
Social Media is not about your business connecting with
people, it’s about the people behind your business
building a relationship with others.
Taking off the company “mask” and revealing who you
are is the best way to be successful in the social media
world.

4. MYTH #2
“It’s all about technology.”

5. THE REALITY
Despite the fact that we connect to social media sites
from our computers and smartphones, social media has
little to do with technology. It’s all about relationships.
In essence, social media is a network of people who have
the same interests.

6. MYTH #3
“It’s all about content.”

7. THE REALITY
I’ve heard about the importance of content many
times, and I beg to differ.
Content is a supporting actor in the social media movie.
The lead role shares, engages and interacts with other
people.

8. MYTH #4
“You have to be an expert to see results.”

9. THE REALITY
The key to being successful in social media is
toknow your audience, set goals, and be active.
No expertise required.
If you are willing to devote time and energy you
will soon know what works and what does not
work.

10. MYTH #5
“It doesn’t take much time.”

11. THE REALITY
Social media takes up way more time than many of us
have if you’re doing it the right way. Sure it doesn’t take
a lot if you’re logging on, posting messages and logging
off.
If you’re really engaging then it’s going to be very time
consuming but very worth it.

12. MYTH #6
“I don’t need social media to reach my customers.”

13. THE REALITY
Millions of people from all demographics and
backgrounds are on social media sites each day.
It’s no longer about college students killing time.
It’s about consumers following their favorite
brands.

14. MYTH #7
“If you don’t join all of them, you’re missing out.”

15. THE REALITY
Social media is for everyone, but not all social media
is for everyone.
You have to find the best network that works for your
personal goals. Where is your target audience? Chances
are they’re not on every single network, so you
shouldn’t be either.

16. Britttany N. Bluford (Writing for a Cause)
www.BrittanynBluford.com
www.facebook.com/brittanynbluford
misswrite@brittanynbluford.com
© October 2012 Brittany N. Bluford