MYTH #1“Social media connects my business with people.”
THE REALITYSocial Media is not about your business connecting withpeople, it’s about the people behind your businessbuilding a relationship with others.Taking off the company “mask” and revealing who youare is the best way to be successful in the social mediaworld.
THE REALITYDespite the fact that we connect to social media sitesfrom our computers and smartphones, social media haslittle to do with technology. It’s all about relationships.In essence, social media is a network of people who havethe same interests.
THE REALITYI’ve heard about the importance of content manytimes, and I beg to differ.Content is a supporting actor in the social media movie.The lead role shares, engages and interacts with otherpeople.
MYTH #4“You have to be an expert to see results.”
THE REALITYThe key to being successful in social media istoknow your audience, set goals, and be active.No expertise required.If you are willing to devote time and energy youwill soon know what works and what does notwork.
THE REALITYSocial media takes up way more time than many of ushave if you’re doing it the right way. Sure it doesn’t takea lot if you’re logging on, posting messages and loggingoff.If you’re really engaging then it’s going to be very timeconsuming but very worth it.
MYTH #6“I don’t need social media to reach my customers.”
THE REALITYMillions of people from all demographics andbackgrounds are on social media sites each day.It’s no longer about college students killing time.It’s about consumers following their favoritebrands.
MYTH #7“If you don’t join all of them, you’re missing out.”
THE REALITYSocial media is for everyone, but not all social mediais for everyone.You have to find the best network that works for yourpersonal goals. Where is your target audience? Chancesare they’re not on every single network, so youshouldn’t be either.