How to brand like an adult (and not a teenager in heat)

•

56 likes•20,964 views

Any comparisons between teenage sex and how most companies brand is frighteningly similar. David Brier, Fast Company expert blogger and award-winning designer wrote this amusing presentation on branding in today's marketplace. To find out more, visit http://www.risingabovethenoise.com

Marketing Business

PROOF6 ways branding parallels that tsunami of
hormonal chaos when awkwardness
and embellishments rule our world
@davidbrierRisingAboveTheNoise.com

EVERYBODY
TALKSABOUTIT
1
@davidbrierRisingAboveTheNoise.com

NOBODY’S
REALLY
SUREHOW
TODOIT
2
@davidbrierRisingAboveTheNoise.com

3 EXPERTSAGREE
ITCANGETPRETTY
COMPLICATED&
YOUSHOULDWAIT
@davidbrierRisingAboveTheNoise.com

THAT
“HOMERUN”
YOU’RESO
PROUDOF?(NOBODYBELIEVESITWITHOUTPROOF)
4
@davidbrierRisingAboveTheNoise.com

EVERYBODYIS
CERTAIN
EVERYONEELSE
ISDOINGIT(SINCETEENAGERSONLYTALKFACTUALLYABOUTTHEIR
ACHIEVEMENTSANDNEVEREMBELLISHANYTHING...)
5
@davidbrierRisingAboveTheNoise.com

CONVINCED
EVERYONEELSE
ISDOINGIT,
EVERYONE
CLAIMSTHEY
ARETOO
6
@davidbrierRisingAboveTheNoise.com

WANTSOME
MATURE
BRANDING
SOLUTIONS?
THENEXT
SLIDESHAVE
SOME“ADULT
BRANDING
CONTENT”

Design and branding by David Brier of DBD International

Viewtheseotherpresentations
bybrandspecialistDavidBrier
SIMPLYCLICKONWHICHEVERONESYOUWANTTOVIEW.
Isyourbrandbuiltforgrowth?
Willitriseabovethenoise?Ifnot,let’stalk.

NEEDSOME
MATURE
BRANDING
SOLUTIONS?
LET’STALK.OrvisitandsubscribeatRisingAboveTheNoise.com
FollowDavidBrierontwitter:@davidbrier
Design,artdirectionandtextbyDavidBrierofDBDInternational
Copyright2014DBDInternational
SUBSCRIBE TO GET FREE UPDATES

More from DBD International, Ltd.

I’ve seen some amazing companies struggle needlessly, being outsold by (and overshadowed by) inferior companies. This can even lead to some owners and companies thinking it’s the fault of the sales department or the sales manager. Be that as it may, there’s something that can undermine the best companies and the best offerings: a brand that doesn’t effectively differentiate you from your competition. What I recommend is this: STOP selling features and start delivering transformations. I've seen first-hand how this can dramatically impact how a company not only sees itself but how the world perceives the company, its value, and its relevance. If this sounds like you, I know what you're capable of and how to help you.

HOW TO (REALLY) MARKET TODAY by David Brier

DBD International, Ltd.

For companies that have reached a plateau where growth has stopped, it’s easy to think you need to release something new or different in your offering. Some even think they need to replace their entire sales team to get in “some real closers.” Yet, what turns companies around is often hiding in plain sight: you stopped telling your story to the world, and the world starting making up your company’s story for you. What I recommend is own your story. Make it a true, but remarkable journey that captures the transformation you alone bring about. The power tools of branding, design, marketing, language, imagery and ingenuity will give you the edge you need.

The 4 Pillars of Growth by David Brier

DBD International, Ltd.

When AJ Adams had me on his podcast as a guest, we spoke about all things important to businesses right now: ● “Branding is the art of differentiation.” ● “Greatest brands start at the outer perimeter where their audience lives and breathes their values, their passions, their objections, and their aspirations.” ● “The best and greatest brands are built on shared values they have with their audience.” ● “The difference between strategy and design is everything.” ● “The two races people in business should never be part of: 1) The race to the bottom (cheapest price) and 2) The race to the top (trying to ‘out-feature’ your competition).” ● “Clients and customers only care about the fact that your product serves as a connecting strand between where clients are now and the place where they want to be in the future.”

BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ Adams

DBD International, Ltd.

Businesses today are frantic over HOW to get attention, HOW to stand out, HOW to remain relevant. Are you a business owner looking to get your business out of “plateau mode” and into “growth mode”? Maybe you’ve probably put in countless hours and invested heavily in “marketing tactics” that you thought would be a magical formula for you and your business... And while there are some marketing tactics that do work great, they will NEVER work without mastering this ONE thing first… And that “one thing” is your BRAND. If I offered to teach you every brand strategy I’ve used with my highest paying clients for the past 40+ years over the course of just 8 weeks so that... You start winning business based on your VALUE and NOT on lower price. You create a revitalized and COMPELLING brand that will attract your target audience. You succeed in ANY and ALL market conditions (even in the midst of today’s craziness). ALL WITHOUT having to waste your budget on the bottomless pit of advertising… …would you take me up on that offer? If so, feel free to reach out.

David Brier on THE SCIENCE OF ATTENTION

DBD International, Ltd.

David Brier on HOW TO ELIMINATE EXCUSES

DBD International, Ltd.

What the Beatles Knew: Chris Do and David Brier

DBD International, Ltd.

Brand and rebranding expert, David Brier, outlines how everything starts with a story. And that if you don't give the market the story to talk about, they'll define your brand's story for you. And it won’t be the story you want. Brands, entrepreneurs, creators, and CEOs (and anyone who seeks to accomplish anything) need a guide. A map to get from here to there. In this short video, David outlines a map—one way to frame how you approach your brand. And the role a story plays in building your brand.

11 Things That Matter: A Brander's Guide To The Universe

DBD International, Ltd.

Fast Company blogger and branding expert David Brier works with companies in nearly every industry and nearly every size helping small businesses, new brands, startups and CEOs take smart steps to grow their brand. Over the last 35 years, he's noticed the recurrence of several common questions, 9 of which that stand heads and heels over others. http://www.risingabovethenoise.com Special thanks to http://www.unsplash.com for their great photographers who share their talents.

9 Questions Every Business Needs to Ask

DBD International, Ltd.

Recently, Legacy Chocolates went through a brand upgrade. David was commissioned to handle the branding and to use color, style, certain vintage artifacts and a subtle European aesthetic. Here David gives some insight into a winning package design. Award-winning designer and branding specialist David Brier has a 30-year career creating iconic brands, package designs and rebrands. To learn more, visit http://www.RisingAboveTheNoise.com and subscribe to David's free blog.

How to Create a Winning Package Design

DBD International, Ltd.

For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...

DBD International, Ltd.

Love branding? Want the download of this Slideshare presentation on branding? Simply click here to share it: http://goo.gl/OJS7ub What is branding? How does one create a brand? Brand identity specialist and Fast Company expert blogger David Brier has unearthed a key trend found in big brands or small brands that do big business. It's a secret strategy but one you'll find amongst brands that are successful, make sales and are respected amongst its core audience. You can find out more about this at http://www.risingabovethenoise.com You can follow David on Twitter @davidbrier David is available for speaking engagements as well as transforming ordinary brands into extraordinary brands. David has said, "Cookie cutters are for baking, not branding."

Creating a winning brand: How to make killer brands and influence people

DBD International, Ltd.

How to create brand superheroes: Does your culture support brand superstars?

DBD International, Ltd.

http://www.risingabovethenoise.com Brand identity expert David Brier noticed an incredible overlap between brand leadership the entire world of love, lust and sexuality. David got together with word Jedi Marlene Hamerling to create a post which first was published as a Fast Company expert blog post. Now this adds the additional dimension of visuals to flesh out the ties that bind brand leadership with sexuality. Let's light this candle.

Brand Leaders & Sex: The Untold Story (branding examples)

DBD International, Ltd.

What's killing your brand? (And how to kill it before it kills you.) by David...

DBD International, Ltd.

The Lost Law of Branding plus a note on Social Media

DBD International, Ltd.

Why "Typical" Sucks in Branding

DBD International, Ltd.

The Problem with Branding

DBD International, Ltd.

What can design achieve?

DBD International, Ltd.

More from DBD International, Ltd. (18)

HOW TO (REALLY) MARKET TODAY by David Brier

The 4 Pillars of Growth by David Brier

BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ Adams

David Brier on THE SCIENCE OF ATTENTION

David Brier on HOW TO ELIMINATE EXCUSES

What the Beatles Knew: Chris Do and David Brier

11 Things That Matter: A Brander's Guide To The Universe

9 Questions Every Business Needs to Ask

How to Create a Winning Package Design

For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...

Creating a winning brand: How to make killer brands and influence people

How to create brand superheroes: Does your culture support brand superstars?

Brand Leaders & Sex: The Untold Story (branding examples)

What's killing your brand? (And how to kill it before it kills you.) by David...

The Lost Law of Branding plus a note on Social Media

Why "Typical" Sucks in Branding

The Problem with Branding

What can design achieve?

Recently uploaded

Social Media Marketing PPT-Includes Paid media

adityabelde2

In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.

Unraveling the Mystery of The Circleville Letters.pptx

elizabethella096

What is Google Search Console and What is it provide?

riteshhsociall

How to Leverage Behavioral Science Insights for Direct Mail Success

Aggregage

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Banyanbrain

The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to utilize calculated properties in your HubSpot setups

ssuser4571da

personal branding kit for music business

brjohnson6

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Delhi Call girls

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Call girl Jaipur

AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Call Girls In Majnu Ka Tilla (Delhi) Call or Whataap {+91-8377877756} Escorts Provide 24×7 Available With Room ☆☆TIMINGS 24 HOURS OPENS☆☆☆ Booking Now Gentleman Only:-Call Now Best High Class Normal Call Girls Escorts Service In Delhi NCR 24-7 Hours Available Service I provide In Delhi NCR Female Escorts Sex Service 100% Customers Satisfaction Guarantee VIP Profiles Top Grade Service 100% Cooperative All round Service ꧁❤8377877756❤꧂ InCall: – You Can Reach At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation OutCall: – Service For Out Call You Have To Come Pick The Girl From My Place. We Also Provide Door Step Services. Note: – Pic Collectors Time Passers And Bargainers Stay Away As We Respect The Value Of Your Money And Time And Expect The Same From You. 8377877756. Hygienic: – Full Ac Neat And Clean Rooms Available In Hotel 24 * 7 Hrs In Delhi NCR 8377877756. Place: – South Extension Nehru Place Saket Malviya Nagar Munirka Vasant Kunj Safdarjung Katwaria Sarai Lajpat Nagar Kalkaji Hauz Khas Mahipalpur Dwarka Karol Bagh Noida Gurgaon Faridabad All Outcall Only Hotel Service In Delhi Ncr 8377877756. We are providing. : – House Wife’s : – Private Independent House Wife’s : – Private Independent Collage Going Girls : – Corporate MNC Working Profiles : – Call Center Girls : – Live Band Girls : – Foreigners and Many More: – Independent Models Service type : – Incall Short 2500 : – Outcall Short 3500 : – Incall Night 8500 : – Outcall Night 95,00 For Pictures And Other Details Pls Whatsapp Me Otherwise Call Me Any Time Incall Outcall Both Are Services Available Door Step, House, Apartment, Guest House, Flate, All Star Hotel Available ꧁❤8377877756❤꧂ THANKS FOR VISITING. Booking 24×7 HRS

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

dollysharma2066

Situation Analysis | Management Company.

DanielaQuiroz63

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.

Foundation First - Why Your Website and Content Matters - David Pisarek

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success

Varn

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

The+State+of+Careers+In+Retention+Marketing-2.pdf

Social Samosa

Recently uploaded (20)

Social Media Marketing PPT-Includes Paid media

Unraveling the Mystery of The Circleville Letters.pptx

What is Google Search Console and What is it provide?

How to Leverage Behavioral Science Insights for Direct Mail Success

Major SEO Trends in 2024 - Banyanbrain Digital

The Future of Brands on LinkedIn - Alison Kaltman

How to utilize calculated properties in your HubSpot setups

personal branding kit for music business

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

Situation Analysis | Management Company.

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Foundation First - Why Your Website and Content Matters - David Pisarek

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

The+State+of+Careers+In+Retention+Marketing-2.pdf

How to brand like an adult (and not a teenager in heat)

1. Why is branding so much like TEENAGE SEX? @davidbrierRisingAboveTheNoise.com Based on a tweet that seems to be credited to Avinash Kaushik of Google overhearing this comment: "Social media is like teen sex, Everyone wants to do it. No one actually knows how.When ﬁnally done, there is surprise it's not better."

2. PROOF6 ways branding parallels that tsunami of hormonal chaos when awkwardness and embellishments rule our world @davidbrierRisingAboveTheNoise.com

3. EVERYBODY TALKSABOUTIT 1 @davidbrierRisingAboveTheNoise.com

4. NOBODY’S REALLY SUREHOW TODOIT 2 @davidbrierRisingAboveTheNoise.com

5. 3 EXPERTSAGREE ITCANGETPRETTY COMPLICATED& YOUSHOULDWAIT @davidbrierRisingAboveTheNoise.com

6. THAT “HOMERUN” YOU’RESO PROUDOF?(NOBODYBELIEVESITWITHOUTPROOF) 4 @davidbrierRisingAboveTheNoise.com

7. EVERYBODYIS CERTAIN EVERYONEELSE ISDOINGIT(SINCETEENAGERSONLYTALKFACTUALLYABOUTTHEIR ACHIEVEMENTSANDNEVEREMBELLISHANYTHING...) 5 @davidbrierRisingAboveTheNoise.com

8. CONVINCED EVERYONEELSE ISDOINGIT, EVERYONE CLAIMSTHEY ARETOO 6 @davidbrierRisingAboveTheNoise.com

9. WANTSOME MATURE BRANDING SOLUTIONS? THENEXT SLIDESHAVE SOME“ADULT BRANDING CONTENT”

10.

11. Design and branding by David Brier of DBD International

12. Design and branding by David Brier of DBD International

13. Design and branding by David Brier of DBD International

14.