CONSUME. DEVOUR. FEAST your eyes. From gourmet chocolate to burgers to fresh foods and more, there are certain principles to follow. Branding food is one of the most challenging and rewarding activities in brand marketing and brand development. If you're lucky enough to be branding food, then these slides were meant for you to CONSUME. To DEVOUR. To LUST after. Brand expert David Brier has compiled an amazing collection of branding examples for anyone involved in the incredible category of food, food branding, and food marketing. Let the feeding frenzy begin. http://www.risingabovethenoise.com Follow David Brier on twitter and follow us on Google+ as well.

1. D B D I N T E R N A T I O N A L

2. FOOD
A great item to brand.
A crappy thing to!crew up.
After creating this presentation for a"ecent
meeting with a"egional company,
I decided I would!hare this with a few of
my Slideshare friends and fans.

3. PA S S I ON
#ying to brand food without passion
is like trying to pull the perfect espresso!hot
with old beans and!tale water....

4. HUNGER
Great branding occurs only when there’s hunger
in your belly for doing!omething better.
For"efusing to!ettle for “ok”....
For!aying no!ince
“that’s the way it’s always been done.”

5. S O M E S A M P L I N G S
$en!elling food, nothing beats!amples.
People get the feel, the texture, the nuances.
So, I decided, let’s apply
that!ame principle
to branding.
Let the feeding frenzy begin....

6. LEGAC Y C H O C O L AT ES

7. 300%
It took 30 days to triple the!ales
of these amazing truffles.
You"ead that"ight, one month.
The packaging went 180 degrees against
what every other chocolatier was doing
with their packaging.

13. Learn more
about it here

16. MEGA C O - O P

17. 6 9,000 m e m b e r s
That’s how many members this cooperative has
after 80 years of doing business.
Yet, their!tory wasn’t clear to everyone.
That’s why this"ebrand was done,
to tell their!tory. Clearly. Dynamically.
In a way that changed
misconceptions into clarity.

18. Before
After

20. t h e i r n e w b r a n d
vo cab u l ar y

24. Watch the full interview here —
outlining how this whole brand
vocabulary transformed
1) how!hoppers!hop and
2) how Mega! Co-op is!een
in the world today

25. Departmental Branding

29. Destination Branding

47. Product-specific Branding

56. Product and Post-sales Branding

69. Before

70. After

72. Miscellaneous

74. s tat i c c l i n g s

78. BOTA N I CA L BA K E R Y

79. 900% grow t h
i n 2 4 m o n t h s
The dramatic"ebrand with the “leaf lips”
changed everything and!poke volumes.

89. Learn more
about their
campaign here

90. B R I D G E S T R E E T S TAT I O N

91. 2,000 n e w c u s to m e r s
%thin 2 months, that’s how many customers
they had acquired after opening their doors
with this new brand of burger.
All aboard!

98. Learn more
about their
campaign here

100. Learn more
about their
campaign here

101. Learn more:
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Copyright David &ier and DBD International