The document outlines Marquette University's strategic plan, which includes the following: - A seven-year strategic plan approved in 2013 with six planning themes and goals related to each theme. - A vision statement aspiring for Marquette to be among the most innovative Catholic universities. - Year one activities including assigning stewards for each goal and tracking progress. - Examples of how the strategic plan addresses challenges like changing student and economic landscapes through responses like ensuring academic rigor and fiscal stewardship.

1. Strategic Plan Overview
MARQUETTE UNIVERSITY STRATEGIC PLAN
• A seven-year plan, approved by the Board of
Trustees in May 2013
• Vision Statement
• Six planning themes
• One major goal related to each theme
• Several objectives under each theme

2. Vision Statement from the Strategic Plan
MARQUETTE UNIVERSITY STRATEGIC PLAN
Marquette University aspires to be, and to be recognized, among
the most innovative and accomplished Catholic and Jesuit
universities in the world, promoting the greater glory of God and
the well-being of humankind.
We must reach beyond traditional academic boundaries and
embrace new and collaborative methods of teaching, learning,
research and service in an inclusive environment that supports all
of our members in reaching their fullest potential.
Marquette graduates will be problem-solvers and agents for
change in a complex world, so in the spirit of St. Ignatius and
Jacques Marquette they are ready in every way “to go and set
the world on fire.”

3. Year One Activities
• A Steward to own each of the six goals
• Make the goals part of every day life
• Track and report on progress
• Departmental and individual contributions
“How does my everyday work achieve the goals of the
university-wide strategic plan?”
“What have I done today to bring us closer to achieving
our vision for Marquette University?”

4. Why this plan, now?
Examples of the plan applied to specific
challenges

5. Challenge: Changing student expectations
and career aspirations
MARQUETTE UNIVERSITY STRATEGIC PLAN
• 53-68% of high school seniors choose majors
based on job prospects
37% aspire to graduate or professional school
45% to a bachelor’s degree
• Bureau of Labor Statistics predicts 21%
increase in jobs requiring a master’s level
preparation in the next 10 years
Graduate school enrollments declining nationally over
past two years

6. Strategic Plan Response: Academic Rigor
MARQUETTE UNIVERSITY STRATEGIC PLAN

7. Challenge: Changing student demographics
MARQUETTE UNIVERSITY STRATEGIC PLAN
Sources: Royall & Company and National Center for Education Statistics
Midwest
predicted to decline 5%
Northeast predicted to
decline 9.5%
West predicted to
grow 5.5%
• Midwest and Northeast high school graduates
predicted to continue to decline through 2021,
Western high school graduates predicted to increase

8. Challenge: Changing enrollment forces
MARQUETTE UNIVERSITY STRATEGIC PLAN
Changes in
Buyer
Behavior
Declining
Family
Incomes
Decreasing
Public
Support
Enrollment
Outcomes
Rising
Cost of
Attendance
Declining
Number of
High School
Graduates

9. Strategic Plan Response: Destination University
MARQUETTE UNIVERSITY STRATEGIC PLAN

10. Challenge: Economic pressures
MARQUETTE UNIVERSITY STRATEGIC PLAN
Source: New York Times
Percentage Change in Inflation-Adjusted Mean Family Income by
Quintile
Quintile Lowest
20%
Second
20%
Third
20%
Fourth
20%
Highest
20%
Top 5%
1991-2001 13.6% 10.8% 13.4% 16.3% 31.8% 49.6%
2001-2011 -14.2% -8.9% -6.8% -4.2% -2.4% -3.2%
• Household incomes declined in every bracket during
the past decade
• Income gap has risen
15% of U.S. population lives in poverty

11. Strategic Plan Response: Fiscal Stewardship
MARQUETTE UNIVERSITY STRATEGIC PLAN
Initial Tactic: Seek new revenue
streams to offset reliance on
tuition revenue.

12. Challenge: Faculty retirement trends and
recruitment issues
MARQUETTE UNIVERSITY STRATEGIC PLAN
Number of faculty age
65 or older doubled
between 2000 and 2011

13. Strategic Plan Response: Continuous Improvement
MARQUETTE UNIVERSITY STRATEGIC PLAN
Initial Tactic: Improve
professional development
opportunities for faculty and staff.

14. Challenge: Research that crosses
interdisciplinary boundaries needed to solve
big problems
MARQUETTE UNIVERSITY STRATEGIC PLAN

15. Strategic Plan Response: Collaborative Research
MARQUETTE UNIVERSITY STRATEGIC PLAN
Initial Tactic: Create an
interdisciplinary center or
clearinghouse.

16. Challenge: Harness the university’s varied
community engagement efforts
MARQUETTE UNIVERSITY STRATEGIC PLAN
Community clinics run by
numerous colleges
Service learning
components of
classes and
research projects
Law School Poll
Local and state
public affairs work
Faculty
research on
community
issues
Partnerships with civic and
service organizations
Campus-
wide
service
initiatives
National and
international service
trips

17. Strategic Plan Response: Live our Mission
MARQUETTE UNIVERSITY STRATEGIC PLAN
Initial Tactic: Create a
clearinghouse for community
service initiatives and resources.

18. Challenge: Decline in Catholic identity
nationwide
MARQUETTE UNIVERSITY STRATEGIC PLAN
Source: USA Today
Wisconsin: Down 10% since 1990

19. Strategic Plan Response: Jesuit Spirituality
MARQUETTE UNIVERSITY STRATEGIC PLAN
Initial Tactic: Implement a
reflection component into the
preparation and experience of
student activities