4-Hour Bootcamp on Social Media and the Church - Claremont UCC

#askBRC
https://goo.gl/Nw3lhL
from takeoff to landing

#askBRC
take notes if you can

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road map
↬ Introductions
↬ The Shifts and the Three Ps
↬ The Assumptions {Q&B}
↬ The Words
↬ The Filters and The Apps {Q&B}
↬ The First 10 + The Bonus Round
↬ The Next Day {Q&L}
↬ www.slideshare.net/breyeschow

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where are you from?

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what do you do?

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why should we listen?

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how do we know you’re not a robot?

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what about you, part 1
↬ pastors, worship leaders, educators,
administrative, volunteers, others
↬ smart phone, phone-phone, tablet,
phablet, iphone, android, chromebook
↬ text, facebook, twitter, instagram,
pinterest, snapchat, dropbox, doodle

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what about you, part 2
↬ Name and Ministry Context
↬ Primary device used
↬ Top 3 social networks you use
↬ One thing you want to make sure we
cover today.

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God is not done with us
Gladyn Burrell ran her first
marathon at 86 and in 2011 she
completed the Honolulu Marathon
-- at age 93.
Genesis 18 - God tells Abraham
and Sarah, at an old age, they
were going to have a child.
GOD IS NOT DONE WITH US!

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being easy on ourselves
“Dad is wearing a shirt with a symbol
of unknown origin,” @undainty, 2012.

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we are not all-powerful
You can break your equipment.
You cannot break the internet.

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social media ASSumptions
↬ is a medium of communication
↬ gives insights into a generational
worldview, but not absolutes
↬ demands a high sense of self-worth
↬ flattens decision making processes
↬ will not save [anything you hope it saves].

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five important shifts
Many cultural shifts
have changed
reality, but a few
have been part of
the Social Media
upsurge.

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bounded to centered
From rigidly defined relationships and community
to fluid and broad connections.

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monolithic to niche
From one
assumed and
obvious choice to
many legitimate
and disparate
options.

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encyclopedia to wikipedia
From single source
authority to open
source discernment

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geographic stability to transience
From a life long
commitment to place
to an expected life of
constant movement.

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credentials to interaction
Relationships are built
upon and sustained by
consistent, genuine, and
mutual interaction.

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optional to integrated
Technology and
Social Media more
woven into life
like never before
-- “digital natives”

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pitfalls
↬ as idol, savior or quick fix
↬ as distraction
↬ as careless expression
↬ as overestimated ROI
↬ as echo chamber
↬ as over-and-above F2F
↬ as entry to bullying and abuse

#askBRC
possibilities
↬ the Body of Christ is built up
↬ the church models a different way of
living
↬ the church sees the world beyond itself
↬ creativity and creation are liberated
↬ accountability is present
↬ care and renewal are experienced

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postures
↬ be cautious: wise, but not fearful
↬ be adventurous: find what feeds you
↬ be contextual: go where people are
↬ be curious: tinker with the betas
↬ be npr: share about others
↬ be bold: leverage technology
↬ be humble: don’t have delusions
↬ be genuine: be as you would be IRL

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So let’s talk . . .
questions, comments, response

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breaktime

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all the words
smart phones, tablets, phablets
social media and social networking
web 1.0 v. web 2.0
open source software
analytics, algorithms, clicks, views
SEO = Search Engine Optimization

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all the words
Cloud Technology
weB+logs = Blogs, vLogs
RSS feeds = Really Simple Syndication
aggregators and readers
checking in
QRCode = Quick Read Code

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tagging
↬ after the “@” = a person or org
↬ affiliates person to content:
photo, update, attribution
↬ use @username on twitter,
pinterest and instagram
@actual name on facebook
↬ only tag to connect, use
comment section to notify

#askBRC
hashtags
↬ after the “#” = link
↬ connects w/o personal connection --
events: #GA221, #CSW15
interests: #scandal, #ffl, #free
movements: #myasianamericanstory,
#blacklivesmatter, #everydaysexism
↬ Commentary on picture, update or
tweet, #baseballisdeadtome, #tbt
#foodphotography #whatsfordinner

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six social media filters

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the go to networks
facebook
twitter
instagram
pinterest
youtube
google+
linkedin

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six filters

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connection
MUSTS: Facebook, Twitter
Networks: Snapchat, LinkedIn, Google+, Ello, Kik
Blogging: Wordpress, Tumbler, Blogger, Drupal
BONUS: Nextdoor

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coordination
MUSTS: Doodle, gCal, Dropbox
Survey: Survey Monkey, TypeForm
Offering: Paypal, Square, ApplePay, AndroidPay
Scheduling: Calendly, YouCanBookMeet
Location: Yelp, Swarm, Foursquare, FB
BONUS: Evernote, Boomerang

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communication
MUSTS: MadMimi , GroupMe
Blogging: Wordpress, Tumblr, Drupal, Blogger
eLetters: Constant Contact, MailChimp
Conferencing: Skype, Zoom, GotoMeeting
Other: AboutMe, PaperlessPost
BONUS: Punchbowl

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curation
MUSTS: Pinterest, Buffer (Twitter, Facebook)
Scheduling: Hootsuite, Crowdfire
Collections: Storify, ScoopIt, Feedspot, ListLy
BONUS: GetPocket

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contemplation
MUSTS: FB and Twitter Prayers
Devotionals: D365, #Tworship, Second Life
Music: last.fm, rdio, goodreads, pandora,
spotify, iheartradio
BONUS: Instapray

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creativity
MUSTS: Instagram
Video: Youtube, Vimeo, Vine
Streaming: Meerkat, Periscope, Ustream
Photography: Flickr, Smugmug, Snapchat
BONUS: Canva, gSlides, KeepVid

#askBRC
facebook.com
● UPDATES: personality and content
● LISTS: “like” happenings of ministry
● GROUPS: private-ish group
discussions and planning
● EVENTS: buzz generation, not
tracking or true RSVPing

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google.com
● gMail
● gCal
● gKeep
● gDocs
● gDrive
● gSlides
● gHangout

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twitter.com
● Use lists to keep up community members
● Follow local orgs and businesses for news
and local happenings, #claremont
● Use hashtags to find content for curation
and to connect with the outside world

#askBRC
instagram.com
● visual sharing and updating
● see the world through the
words and eyes of another
● clean and simple space for
interaction, no live links
● #claremont

#askBRC
pinterest.com
● Collect images and liturgy for a
season: Lent, Easters, etc.
● Discover educational ideas:
workshop rotation, activities,
curriculum, etc.
● Curate trusted content to share
with the community.

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bufferapp.com
● Efficient use of online time
● Night owls and early birds
● Effective posting patterns
● Scheduled and buffered
●

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doodle.com
● Set dates
● Take simple polls
● Share power
● Relieve stress
● Pressure positively

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google.com/calendar
● Coordinate personal and
professional schedules
● Embed low-maintenance
calendar into a website
● Integrate with all Google
apps and other programs

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dropbox.com
● Cloud based storage
● Back-up and share photos
● Group document storage
● Presentation sharing
● 2GB Free + referrals bonuses

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madmimi.com
● Link to online version
● Track actual interaction
● Save some money
● Good alt to emailed PDFs

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groupme.com
● Prayer Groups
● Staff Teams
● Parent Notification
● Group coordination
● SMS or Smartphone

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nextdoor.com
NEXTDOOR.com
connects you to your geographic neighborhood and
your actual neighbors in meaningful ways.

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keepvid.net
KEEPVID.net
allows you to download video clips
from video-based networks:
youtube, vimeo, etc.

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getpocket.com
GETPOCKET.com
allows you to better remember,
organize and share links as you find
them throughout the day.

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punchbowl.com
PUNCHBOWL.com
allows you to organize gatherings and
events more efficiently and communally --
with an clean design and uncluttered feel.

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instapray.com
INSTAPRAY.com
provides a theologically diverse
community where you can
connect for prayer via an app-
only network.

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evernote.com
EVERNOTE.com
uses cloud-based
technologies to organize,
save, and track content --
think “digital junk drawer”.

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Boomerang for gMail
BOOMERANGGMAIL.com
alleviates email distractions by
allow messages to be sent later,
tracked, and scheduled.

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google slides

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canva.com

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personal tasks
↬ Carve out daily social media time
↬ Normalize usernames
↬ Create lists on current networks
↬ Use “find friends” feature
↬ Organize and prioritize apps

#askBRC
church tasks
↬ Declutter current online footprint
↬ Gather and record login info
↬ Assign individuals to networks
↬ Claim “business” listings
↬ Schedule monthly app play hour

#askBRC
and exhale . . .

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final question and response
⬗ social network questions, thoughts, etc.
⬗ church use questions, thoughts, etc.
⬗ general tech questions, thoughts, etc.
⬗ www.slideshare.net/breyeschow
⬗ @breyeschow on most social
networks

4-Hour Bootcamp on Social Media and the Church - Claremont UCC

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4-Hour Bootcamp on Social Media and the Church - Claremont UCC