Going Hyperlocal. How to combine the Skills of the professional Journalist with the knowledge of the audience. 10 Golden Rules. Exract from a presentation at the Community Oriented Media Conference, Mechelen 20 May 2010.

1. Knowledge of the audience The Skills of the professional + Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

2. 10 Golden Rules Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

3. 1. Local First © Lara King Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

4. 2. Get Personal © Rikkert Walbeek Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

5. 3. Be Social © Bullmarketing Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

6. 4. Publish Real-Time Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

7. 5. Be Easy-to-Use Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

8. 6. Never Expect a Finish Line © Flemish American Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

9. 7. Be Open Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

10. 8. Be Useful, but Selective Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

11. 9. Collaborate, don’t Invent Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

12. 10. Cherish & Curate Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart