Recently, a Brisbane based design student by the name of Katie Farmer came into the studio to talk all things design with Brandrally. Check out her findings!

2. Who they are / What they do:
Website Design
Digital Marketing
Print & Advertising solutions
Corporate Branding & Identity

3. A LITTLE BIT OF HISTORY:

4. Brandrally’s Work:

5. THE INTERVIEW

6. Stairs Krispy Creams
West End Studio

7. 01
What is your first
memory you can link
back to being attracted
to design?
Paul loved to draw at school.
His report card said: “Paul would do better if he
applied himself and stopped drawing”.

8. 02
What is your general
perception of the
current state of the
design industry?
Where it is: Elitist but also cheap. It is mixed.
Where is it moving: Graphic design is moving.
into a social space. But it’s confused.

9. 03
Are the fundamental
design principles being lost
with the advancement
of technology?
The design look is changing but the design
principles are the same.

10. 04
How have advancements
in today’s technology
affected Brandrally?
It has produced opportunity.

11. 05
How to do you think
social media (especially
twitter) has impacted
the industry?
It is now a part of what we do. You don’t
necessarily have to be active, you just
have to understand it.

12. 05.5
Twitter and
Social Media
amongst students:
He loves that DCA pushes Twitter and
encourages us to get involved.
Paul’s advise: Name your account in a
professional manner. Do not have a
name like: “superradawesomesexydude1000”

13. 06
Stock images versus
hiring a photographer
or illustrator?
Stock libraries are easy and convenient.
Will contract a photographer/illustrator
when a project is very specific.

14. 07
Good and bad
characteristics of
design graduates
in Brisbane?
Good: Willing and eager to learn.
Bring life and energy to the industry.
Bad: Expect to be taught on the job.
Struggle to adapt to live client’s
needs and budget.

15. 08
How do you think
Brisbane compares
creatively to other
Australian capital cities?
Really well. Everyone wants to be in Melbourne.
Everyone thinks hipsters are cool.
We charge more than Sydney, we have more
studios and we have more work coming in.

16. 09
Outside of Australia,
are there any cities
where you know design
and creativity thrives?
Hell Yeah.
Sweden and all of Scandinavia.

17. 10
Any advice for
graduating students?
1. Tailor your application.
2. Go for what you like.
3. Be friendly.
4. Don’t use Microsoft word for your resume.
5. Choose studios just like you would choose
your boyfriend or girlfriend.
6. Most studios don’t advertise.
7. You’re not a junior designer, You’re a designer.

18. 11
Your thoughts on Self
Promotional pieces?
They are usually wanky and self absorbed.
Need to be targeted and specific to a brand.
Be selective, “it’s about targets not missiles”.

19. 12
Do you think an
internship is vital?
Internships are loosing their value
“You don’t get taught, you just fill a seat
and get paid in burritos”. However Jackie
was ok with this.

20. 13
Does your studio
have any traditions
or secret rituals?
Cupcake Mondays

22. 1. Tailor Your Approach
2. Future Plans
3. TWITTER, TWITTER, TWITTER

23. THANK-YOU