Flickr Powerpoint

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Flickr Powerpoint

  1. 1. “Almost certainly… The best online photo management and sharing application in the world.”<br />By: Brandon WT MacLeod<br />
  2. 2. Background<br /><ul><li>Flickr is an image and video hosting website, web services suite and online community.
  3. 3. Community of 51 million registered members across the world eager to share and interact.
  4. 4. Thousands of photos uploaded every minute.
  5. 5. 4.5 million images uploaded daily.</li></li></ul><li>Background<br /><ul><li>Free account:
  6. 6. Smaller memory.
  7. 7. Features; very minimal.
  8. 8. Pro account (US $24.95 a year):
  9. 9. Unlimited photo and video uploading.
  10. 10. Unlimited storage and bandwidth.
  11. 11. HD video.
  12. 12. Large amount of features. </li></li></ul><li>Key Audiences<br /><ul><li>Millennials :
  13. 13. Men and woman ages 15 – 24.
  14. 14. Active and connected.
  15. 15. Passion for gaming and/or entertainment.
  16. 16. Men ages 18 – 34 :
  17. 17. Active, driven and in the know.
  18. 18. Affluents :
  19. 19. Men and woman ages 15 – 64.
  20. 20. $100k+ household income (HHI)
  21. 21. A passion for live, entertainment and giving to their community. </li></li></ul><li>Targeting Using Flickr<br /><ul><li> Engage members with ads relevant to their Flickr experiences. Cameras, consumer technology, travel etc.
  22. 22. Flickr Homepage: Engage members instantly with the first ad they see on Flickr.
  23. 23. Photo Pages: Align your ad placement with striking images.
  24. 24. Search Page: Get high-volume reach—millions of photo searches are conducted daily.</li></li></ul><li>Targeting Using Flickr<br /><ul><li>Upload Page: Take advantage of upload downtime, and catch members’ attention while they wait. Groups Main Page: Capture users as they manage their Flickr groups. Sponsors can also drive traffic to their own groups.Sponsored Groups: Create a home for your brand on Flickr with an interactive sponsored group. Target and inspire members with a call-to-action rally, compelling them to join the group, share relevant photos, and create buzz around the brand.</li></li></ul><li>Positives<br /><ul><li>Pro members can have an unlimited amount of photos and videos on their profile.
  25. 25. Tagging and book marking.
  26. 26. Connected made easy, group pools and places. </li></li></ul><li>Negatives<br /><ul><li>Free members can only upload two videos and 300MB worth of photos each month.
  27. 27. Uploaded photos can be seen and/or taken my users.
  28. 28. You need to pay to become pro member. </li></li></ul><li>Failures<br /><ul><li> During the purchase of Flickr by Yahoo in 2007. Members before the acquisition were asked to associate their account with Yahoo ID if they wanted to keep their accounts.
  29. 29. Lawsuits, copy write issues with Virgin Mobile bus ad. </li></li></ul><li>Successes<br /><ul><li> With the purchase of Flickr by Yahoo, they introduced more bandwidth and memory for both free and pro members.
  30. 30. It has become a giant in the file sharing community and its tagging and groups are very well acclaimed. </li></li></ul><li>Trends<br /><ul><li>Flickr blog
  31. 31. Information involving them and what is happening across the world.
  32. 32. Pictures and images relating to the topics.
  33. 33. Connecting with Facebook, Google+ and Klout.</li></li></ul><li>Thank you<br />
  34. 34. Sources<br /><ul><li>http://advertising.yahoo.com/products-solutions/flickr.html
  35. 35. http://www.flickr.com/about/
  36. 36. http://blog.flickr.net/en
  37. 37. http://news.bbc.co.uk/2/hi/technology/6316761.stm</li>

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