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Flickr Powerpoint

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Transcript

  • 1. “Almost certainly… The best online photo management and sharing application in the world.”
    By: Brandon WT MacLeod
  • 2. Background
    • Flickr is an image and video hosting website, web services suite and online community.
    • 3. Community of 51 million registered members across the world eager to share and interact.
    • 4. Thousands of photos uploaded every minute.
    • 5. 4.5 million images uploaded daily.
  • Background
    • Free account:
    • 6. Smaller memory.
    • 7. Features; very minimal.
    • 8. Pro account (US $24.95 a year):
    • 9. Unlimited photo and video uploading.
    • 10. Unlimited storage and bandwidth.
    • 11. HD video.
    • 12. Large amount of features.
  • Key Audiences
    • Millennials :
    • 13. Men and woman ages 15 – 24.
    • 14. Active and connected.
    • 15. Passion for gaming and/or entertainment.
    • 16. Men ages 18 – 34 :
    • 17. Active, driven and in the know.
    • 18. Affluents :
    • 19. Men and woman ages 15 – 64.
    • 20. $100k+ household income (HHI)
    • 21. A passion for live, entertainment and giving to their community.
  • Targeting Using Flickr
    • Engage members with ads relevant to their Flickr experiences. Cameras, consumer technology, travel etc.
    • 22. Flickr Homepage: Engage members instantly with the first ad they see on Flickr.
    • 23. Photo Pages: Align your ad placement with striking images.
    • 24. Search Page: Get high-volume reach—millions of photo searches are conducted daily.
  • Targeting Using Flickr
    • Upload Page: Take advantage of upload downtime, and catch members’ attention while they wait. Groups Main Page: Capture users as they manage their Flickr groups. Sponsors can also drive traffic to their own groups.Sponsored Groups: Create a home for your brand on Flickr with an interactive sponsored group. Target and inspire members with a call-to-action rally, compelling them to join the group, share relevant photos, and create buzz around the brand.
  • Positives
    • Pro members can have an unlimited amount of photos and videos on their profile.
    • 25. Tagging and book marking.
    • 26. Connected made easy, group pools and places.
  • Negatives
    • Free members can only upload two videos and 300MB worth of photos each month.
    • 27. Uploaded photos can be seen and/or taken my users.
    • 28. You need to pay to become pro member.
  • Failures
    • During the purchase of Flickr by Yahoo in 2007. Members before the acquisition were asked to associate their account with Yahoo ID if they wanted to keep their accounts.
    • 29. Lawsuits, copy write issues with Virgin Mobile bus ad.
  • Successes
    • With the purchase of Flickr by Yahoo, they introduced more bandwidth and memory for both free and pro members.
    • 30. It has become a giant in the file sharing community and its tagging and groups are very well acclaimed.
  • Trends
    • Flickr blog
    • 31. Information involving them and what is happening across the world.
    • 32. Pictures and images relating to the topics.
    • 33. Connecting with Facebook, Google+ and Klout.
  • Thank you
  • 34. Sources
    • http://advertising.yahoo.com/products-solutions/flickr.html
    • 35. http://www.flickr.com/about/
    • 36. http://blog.flickr.net/en
    • 37. http://news.bbc.co.uk/2/hi/technology/6316761.stm

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