Relevance 5 Must-Know Trends to Stay Relevant Presented by Justin Foster – Tricycle Co-Founder 2.0
The Simple Idea … The line between being obsolete and relevant is constantly moving.
The 5 Trends <ul><li>6.9 Billion Channels </li></ul><ul><li>The Trophy Kids </li></ul><ul><li>You, Inc </li></ul><ul><li>N...
6.9 Billion Channels <ul><li>The rise of micro-media </li></ul><ul><li>Everyone is a journalist </li></ul><ul><li>Everyone...
3 Things to Do About It <ul><li>Focus on the “Point of Conversation”. </li></ul><ul><li>Provide content with high nutritio...
The Trophy Kids <ul><li>Raised in groups </li></ul><ul><li>Raised with a “fun” mindset </li></ul><ul><li>Raised on change ...
3 Things to Do About It <ul><li>“ Socialize” your org chart and work processes </li></ul><ul><li>Stop spending money on tr...
You, Inc. <ul><li>Everyone is a “brand” </li></ul><ul><li>Thinking beyond a resume </li></ul><ul><li>First impressions </l...
3 Things to Do About It <ul><li>Get published. </li></ul><ul><li>Be you. </li></ul><ul><li>Become a Relationship Broker. <...
New Tools; Old Rules What are the rules of being a good conversationalist?
3 Things to Do About It <ul><li>Claim your real estate. </li></ul><ul><li>Don’t pee in the pool. </li></ul><ul><li>Be a st...
Technical Toolbox <ul><li>Software-as-a-Service (Saas) </li></ul><ul><li>Content production </li></ul><ul><li>Contact mana...
What it All Means <ul><li>Never stop learning. </li></ul><ul><li>Teach what you learn. </li></ul><ul><li>Find information ...
Questions & Discussion
Contact Justin @brandmilitia www.facebook/justinfoster 208.841.3497 [email_address]
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Relevance 2.0 :: 5 Must-Know Trends to Stay Relevant

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This is the presentation I was honored to give on behalf of George Fox University - Boise Campus. Per the title, these are 5 trends that people need to know in order to stay relevant. They are blend of technology, generational shifts, branding, and more. Enjoy!

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Relevance 2.0 :: 5 Must-Know Trends to Stay Relevant

  1. 1. Relevance 5 Must-Know Trends to Stay Relevant Presented by Justin Foster – Tricycle Co-Founder 2.0
  2. 2. The Simple Idea … The line between being obsolete and relevant is constantly moving.
  3. 3. The 5 Trends <ul><li>6.9 Billion Channels </li></ul><ul><li>The Trophy Kids </li></ul><ul><li>You, Inc </li></ul><ul><li>New Tools; Old Rules </li></ul><ul><li>Technical Toolbox </li></ul>
  4. 4. 6.9 Billion Channels <ul><li>The rise of micro-media </li></ul><ul><li>Everyone is a journalist </li></ul><ul><li>Everyone is a “wiki” </li></ul><ul><li>1 degree of separation </li></ul>
  5. 5. 3 Things to Do About It <ul><li>Focus on the “Point of Conversation”. </li></ul><ul><li>Provide content with high nutritional value. </li></ul><ul><li>Make people really, really happy. </li></ul>
  6. 6. The Trophy Kids <ul><li>Raised in groups </li></ul><ul><li>Raised with a “fun” mindset </li></ul><ul><li>Raised on change </li></ul><ul><li>Driving the “Era of the Individual” </li></ul>
  7. 7. 3 Things to Do About It <ul><li>“ Socialize” your org chart and work processes </li></ul><ul><li>Stop spending money on traditional advertising. </li></ul><ul><li>Be an individual; treat them as individuals. </li></ul>
  8. 8. You, Inc. <ul><li>Everyone is a “brand” </li></ul><ul><li>Thinking beyond a resume </li></ul><ul><li>First impressions </li></ul><ul><li>Are you a COIN? </li></ul>
  9. 9. 3 Things to Do About It <ul><li>Get published. </li></ul><ul><li>Be you. </li></ul><ul><li>Become a Relationship Broker. </li></ul>
  10. 10. New Tools; Old Rules What are the rules of being a good conversationalist?
  11. 11. 3 Things to Do About It <ul><li>Claim your real estate. </li></ul><ul><li>Don’t pee in the pool. </li></ul><ul><li>Be a storyteller. </li></ul>
  12. 12. Technical Toolbox <ul><li>Software-as-a-Service (Saas) </li></ul><ul><li>Content production </li></ul><ul><li>Contact management </li></ul><ul><li>Listening and feedback </li></ul><ul><li>Social Media </li></ul><ul><li>Mobility </li></ul>
  13. 13. What it All Means <ul><li>Never stop learning. </li></ul><ul><li>Teach what you learn. </li></ul><ul><li>Find information filters. </li></ul><ul><li>Think big; act small. </li></ul><ul><li>You are your first audience. </li></ul>
  14. 14. Questions & Discussion
  15. 15. Contact Justin @brandmilitia www.facebook/justinfoster 208.841.3497 [email_address]
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