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Relevance 2.0 :: 5 Must-Know Trends to Stay Relevant
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Relevance 2.0 :: 5 Must-Know Trends to Stay Relevant

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This is the presentation I was honored to give on behalf of George Fox University - Boise Campus. Per the title, these are 5 trends that people need to know in order to stay relevant. They are blend …

This is the presentation I was honored to give on behalf of George Fox University - Boise Campus. Per the title, these are 5 trends that people need to know in order to stay relevant. They are blend of technology, generational shifts, branding, and more. Enjoy!

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  • 1. Relevance 5 Must-Know Trends to Stay Relevant Presented by Justin Foster – Tricycle Co-Founder 2.0
  • 2. The Simple Idea … The line between being obsolete and relevant is constantly moving.
  • 3. The 5 Trends
    • 6.9 Billion Channels
    • The Trophy Kids
    • You, Inc
    • New Tools; Old Rules
    • Technical Toolbox
  • 4. 6.9 Billion Channels
    • The rise of micro-media
    • Everyone is a journalist
    • Everyone is a “wiki”
    • 1 degree of separation
  • 5. 3 Things to Do About It
    • Focus on the “Point of Conversation”.
    • Provide content with high nutritional value.
    • Make people really, really happy.
  • 6. The Trophy Kids
    • Raised in groups
    • Raised with a “fun” mindset
    • Raised on change
    • Driving the “Era of the Individual”
  • 7. 3 Things to Do About It
    • “ Socialize” your org chart and work processes
    • Stop spending money on traditional advertising.
    • Be an individual; treat them as individuals.
  • 8. You, Inc.
    • Everyone is a “brand”
    • Thinking beyond a resume
    • First impressions
    • Are you a COIN?
  • 9. 3 Things to Do About It
    • Get published.
    • Be you.
    • Become a Relationship Broker.
  • 10. New Tools; Old Rules What are the rules of being a good conversationalist?
  • 11. 3 Things to Do About It
    • Claim your real estate.
    • Don’t pee in the pool.
    • Be a storyteller.
  • 12. Technical Toolbox
    • Software-as-a-Service (Saas)
    • Content production
    • Contact management
    • Listening and feedback
    • Social Media
    • Mobility
  • 13. What it All Means
    • Never stop learning.
    • Teach what you learn.
    • Find information filters.
    • Think big; act small.
    • You are your first audience.
  • 14. Questions & Discussion
  • 15. Contact Justin @brandmilitia www.facebook/justinfoster 208.841.3497 [email_address]

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