Relevance 5 Must-Know Trends to Stay Relevant Presented by Justin Foster – Tricycle Co-Founder 2.0

The Simple Idea … The line between being obsolete and relevant is constantly moving.

The 5 Trends 6.9 Billion Channels The Trophy Kids You, Inc New Tools; Old Rules Technical Toolbox

6.9 Billion Channels

The Trophy Kids

You, Inc

New Tools; Old Rules

Technical Toolbox

6.9 Billion Channels The rise of micro-media Everyone is a journalist Everyone is a “wiki” 1 degree of separation

The rise of micro-media

Everyone is a journalist

Everyone is a “wiki”

1 degree of separation

3 Things to Do About It Focus on the “Point of Conversation”. Provide content with high nutritional value. Make people really, really happy.

Focus on the “Point of Conversation”.

Provide content with high nutritional value.

Make people really, really happy.

The Trophy Kids Raised in groups Raised with a “fun” mindset Raised on change Driving the “Era of the Individual”

Raised in groups

Raised with a “fun” mindset

Raised on change

Driving the “Era of the Individual”

3 Things to Do About It “ Socialize” your org chart and work processes Stop spending money on traditional advertising. Be an individual; treat them as individuals.

“ Socialize” your org chart and work processes

Stop spending money on traditional advertising.

Be an individual; treat them as individuals.

You, Inc. Everyone is a “brand” Thinking beyond a resume First impressions Are you a COIN?

Everyone is a “brand”

Thinking beyond a resume

First impressions

Are you a COIN?

3 Things to Do About It Get published. Be you. Become a Relationship Broker.

Get published.

Be you.

Become a Relationship Broker.

New Tools; Old Rules What are the rules of being a good conversationalist?

3 Things to Do About It Claim your real estate. Don’t pee in the pool. Be a storyteller.

Claim your real estate.

Don’t pee in the pool.

Be a storyteller.

Technical Toolbox Software-as-a-Service (Saas) Content production Contact management Listening and feedback Social Media Mobility

Software-as-a-Service (Saas)

Content production

Contact management

Listening and feedback

Social Media

Mobility

What it All Means Never stop learning. Teach what you learn. Find information filters. Think big; act small. You are your first audience.

Never stop learning.

Teach what you learn.

Find information filters.

Think big; act small.

You are your first audience.

Questions & Discussion

Contact Justin @brandmilitia www.facebook/justinfoster 208.841.3497 [email_address]