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Reactions to Snapchat update - social media analysis
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Reactions to Snapchat update - social media analysis

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Find out more at: http://brand24.net ...

Find out more at: http://brand24.net

On the 1st May new features were introduced to a photo sharing application Snapchat. These features include texting and video chatting with friends inside the app. Doubtlessly it has been the biggest upgrade in months and as the novelty it appealed to the huge audience. Nevertheless, plenty of social media users criticized it, as they very often tend to do. Brand24 explored social media platforms in search for opinions of the Internet users about the update. The following report presents results of the analysis. Data includes altogether 3311 mentions, concerning Snapchat and was collected on the 5th May.

The majority of comments about Spanchat were found on Twitter (73,9%).
In the analyzed period about 10% of mentions in the Internet including key phrase „snapchat” concerned its new update. Amongst those entries we distinguished about 100 opinions and most of them were negative.

The significant part of comments about the new Snapchat update had negative sentiment. The upgrade caused general public outrage, which was widely expressed across social media platforms. We distinguished few main reasons for people’s dissatisfaction.

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    Reactions to Snapchat update - social media analysis Reactions to Snapchat update - social media analysis Presentation Transcript

    • Brand24 dla Intel Capital
    • On the 1st May new features were introduced to a photo sharing application Snapchat. These features include texting and video chatting with friends inside the app. Doubtlessly it has been the biggest upgrade in months and appealed to the huge audience. Nevertheless, plenty of social media users criticized it, as they very often tend to do. Brand24 explored social media platforms in search for opinions of the Internet users about the update.
    • The following report presents results of the analysis. Data includes altogether 3311 mentions, concerning Snapchat and was collected on the 5th May.
    • Positive 14% Negative 86% In the analyzed period about 10% of mentions in the Internet including key phrase „snapchat” concerned its new update. Amongst those entries we distinguished about 100 opinions and most of them were negative.
    • The significant part of comments about the new Snapchat update have negative sentiment. Social media authors usually complain about technical problems with the application and point out that they prefer sharing pictures to texting. Here are some examples of those entries…
    • Snapchat negative
    • Snapchat negative
    • Snapchat negative
    • Snapchat negative
    • Snapchat negative
    • Snapchat negative
    • Snapchat negative
    • Snapchat negative
    • Snapchat negative
    • Snapchat negative
    • Snapchat negative
    • Snapchat negative
    • Snapchat negative
    • Snapchat negative
    • Snapchat Positiveopinions. Positive opinions about the Snapchat upgrade represent 14%. Here are the examples which were found by the means of analyzing tool…
    • Snapchat positive
    • Snapchat positive
    • Snapchat positive
    • Easy to use dashboard
    • Influencer analysis
    • Automated sentiment analysis
    • Estimated social media reach analysis