Selling The Mobile Web
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Selling The Mobile Web

  • 53,958 views
Uploaded on

Everyone's screaming "We need to be 'on' mobile!" What does that even mean? Where do you start? One of the biggest challenges is getting clients, coworkers and stakeholders on board with the mobile......

Everyone's screaming "We need to be 'on' mobile!" What does that even mean? Where do you start? One of the biggest challenges is getting clients, coworkers and stakeholders on board with the mobile web and actually execute a project the right way. The hurdles are many: lack of understanding of the medium, small budgets, outdated processes and many more. Every organization is different so changing existing behaviors and processes takes a lot of effort, patience and time.

This presentation shows you how to execute a mobile web project successfully with a cross-disciplinary team. We'll provide a set of helpful tools and practices to get you started and help educate your coworkers and clients at the same time.

Topics discussed:
- Selling the mobile-first philosophy and strategy
Using mobile as an excuse to develop a strong content strategy
- Overcoming "App-itis" (people's tendency to think anything made for mobile needs to be a native app)
- How to create future-friendly mobile web experiences

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
53,958
On Slideshare
43,145
From Embeds
10,813
Number of Embeds
63

Actions

Shares
Downloads
1,077
Comments
4
Likes
162

Embeds 10,813

http://www.1000heads.com 3,614
http://greenido.wordpress.com 1,088
http://nekid.fr 1,012
http://www.we-are-gurus.com 908
http://refresh.ro 519
http://www.yucezerey.com 484
http://www.yucezerey.com 484
http://mobilemixed.com 326
http://techblog.rga.com 314
http://17rabbits.com 273
http://blogaderm.blogspot.com 242
http://elearningedge.edu20.com 199
http://lonewolflibrarian.wordpress.com 191
http://eenox.posterous.com 175
http://www.anamatei.ro 117
http://1000heads.com 110
http://paper.li 99
http://www.remi-grumeau.com 97
http://iloveppt.org 71
http://afleury.posterous.com 56
http://fbwp.dev.trigger.co.za 44
http://blog.websourcing.fr 39
http://twitter.com 35
http://reinvent 32
http://lanyrd.com 32
http://intranet.isobar.co.za 31
http://us-w1.rockmelt.com 23
http://indigo.co.za 22
http://www.kaplansocialmedia.com 19
https://twimg0-a.akamaihd.net 18
http://www.scoop.it 17
http://feeds.feedburner.com 15
https://twitter.com 10
http://news.google.com 9
http://a0.twimg.com 7
http://webcache.googleusercontent.com 6
http://phpdev.1000heads.com 6
http://webcache.googleusercontent.com 6
http://192.168.1.12:8888 5
https://si0.twimg.com 5
http://translate.googleusercontent.com 5
http://posterous.com 5
http://www.ostraining.com 4
http://www.perspagina.nl 4
http://bytes.fallonhotdish.com 3
http://whatleydude.com 3
http://www.iloveppt.cn 3
http://iloveppt.cn 3
http://feeds2.feedburner.com 3
http://www.presspage.co.uk 2

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide