Social Media in Higher Education Summit 2015 in Johannesburg
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Social Media in Higher Education Summit in May 2015 Johannesburg. Considerations for policy development and institutional guidelines.
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Social Media in Higher Education Summit 2015 in Johannesburg
- 2. Outline • Social media is a constantly evolving and creative endeavour that necessitates a coordinated institutional response. • The pervasiveness of mobile devices and the immediacy of online interactions present institutions with unique challenges. • The need to develop and maintain a consistent yet nuanced voice across various platforms requires a strategy that is well articulated and implemented. • This talk will explore the relationship between policy and practice whilst sharing best practices taking into account the very nature of social media.
- 5. The world of work is increasingly collaborative, giving rise to reflection about the way learning experiences are structured.
- 7. Noam Chomsky - Professor of Linguistics (MIT) I don't look at Twitter because it doesn't tell me anything. It tells me people's opinions about lots of things, but very briefly and necessarily superficially, and it doesn't have the core news. The sources of news have become narrower.
- 8. Network Maps
- 11. Career Advisory Board, October 2012 http://careeradvisoryboard.org/
- 18. Who are you online?
- 19. L D I G I P T A R I N T Digital Identity Digital Footprint Digital Shadows ....are VERY Important
- 20. Your Digital Identity What you say What you share Who you know Where you are Your settings Anything digitally represented on a file or on the web Profiles, Contacts, Images, Audio, Video, Data, Documents, Favourites, Websites, Blogs and more…
- 22. Kietzmann, J.H., Hermkens, K., McCarthy, I.P., Silvestre, B.S., 2011. Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons 54, 241-251. The Honeycomb of Social Media
- 23. Implications of functionality Kietzmann, J.H., Hermkens, K., McCarthy, I.P., Silvestre, B.S., 2011. Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons 54, 241-251.
- 24. Combination of Building Blocks Kietzmann, J.H., Hermkens, K., McCarthy, I.P., Silvestre, B.S., 2011. Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons 54, 241-251.
- 25. Kietzmann, J.H., Hermkens, K., McCarthy, I.P., Silvestre, B.S., 2011. Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons 54, 241-251.
- 26. Kietzmann, J.H., Hermkens, K., McCarthy, I.P., Silvestre, B.S., 2011. Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons 54, 241-251.
- 27. Social Media Policy Elements
- 29. So – You need a social media policy? • A directory of the institution’s social media accounts and how groups can add to the list. • Best practices that include tips about monitoring, responding to comments and correcting mistakes. Some policies even provide information on social media strategy. • Differences between personal and institutional use of social media. • Privacy recommendations for both personal and institutional social networking. • Copyright and fair use resources for images, video, text and other content.
- 30. Staying safe Proper social media ethics are a matter of law, not personal preference. • Require disclosure and truthfulness in social media outreach. • Monitor the conversation and correct misstatements. • Create social media policies and training programs.
- 31. Purpose of guidelines • Create a training tool • Set a baseline of best practices • Simplify a complicated topic • Creative flexibility • Planning ahead • Measure for results Examples: Social Media guide for the USA Air Force Ball State University Social_Media_Policy_final_approved.pdf
- 32. Availability of documents http://www.babson.edu/offices-services/marketing/guidelines- templates/Pages/default.aspx Babson social-media-guidelines.pdf
- 33. 7 Best Practices for Universities Embracing Social Media • Develop a strategy and set goals • Pick and choose your platforms • Put guidelines in place • Develop a consistent voice across platforms • Empower and support individual departments • Communicate across campus • Social analytics and measurement • Starting a movement
Editor's Notes
- Section 2: describes seven building blocks of Social Media and illustrates the fundamental implications that each block presents to firms as they seek to fathom the engagement needs of their social media The honeycomb framework presents seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. Each block allows us to unpack and examine (1) a specific facet of social media user experience, and (2) its implications for firms. These building blocks are neither mutually exclusive, nor do they all have to be present in a social media activity. They are constructs that allow us to make sense of how different levels of social media functionality can be configured.
- These building blocks are neither mutually exclusive, nor do they all have to be present in a social media activity. They are constructs that allow us to make sense of how different levels of social media functionality can be configured. In this Figure, we illustrate the example of LinkedIn (in the full paper we also display Foursquare, YouTube, and Facebook). The darker the color of a block, the greater this social media functionality is within the site.