• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Decision Making Process
 

Decision Making Process

on

  • 3,897 views

 

Statistics

Views

Total Views
3,897
Views on SlideShare
3,887
Embed Views
10

Actions

Likes
2
Downloads
0
Comments
0

1 Embed 10

http://www.slideshare.net 10

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Decision Making Process Decision Making Process Presentation Transcript

    • Decision Making Process Environmental influences Marketing Mix influences
      • Psychological factors:
      • Motivation
      • Beliefs
      • Attitudes
      • Perceptions
      • Learning
      • Cultural groups
      • Social class
      • Family groups
      • Reference groups:
        • Membership
        • Aspirant
        • Dissociative
      • D.M.U’s
      • Product
      • Place
      • Price
      • Promotion
      • +
      • People
      • Process
      • Physical evidence
      Recognition of problem Search for information Evaluation of alternatives Purchase decision Post-purchase evaluation Individual influences Group influences
      • Social/cultural
      • Technological
      • Economic
      • Ecological
      • Political
      • Legal
      • Ethical