Decision Making Process

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Decision Making Process

  1. 1. Decision Making Process Environmental influences Marketing Mix influences <ul><li>Psychological factors: </li></ul><ul><li>Motivation </li></ul><ul><li>Beliefs </li></ul><ul><li>Attitudes </li></ul><ul><li>Perceptions </li></ul><ul><li>Learning </li></ul><ul><li>Cultural groups </li></ul><ul><li>Social class </li></ul><ul><li>Family groups </li></ul><ul><li>Reference groups: </li></ul><ul><ul><li>Membership </li></ul></ul><ul><ul><li>Aspirant </li></ul></ul><ul><ul><li>Dissociative </li></ul></ul><ul><li>D.M.U’s </li></ul><ul><li>Product </li></ul><ul><li>Place </li></ul><ul><li>Price </li></ul><ul><li>Promotion </li></ul><ul><li>+ </li></ul><ul><li>People </li></ul><ul><li>Process </li></ul><ul><li>Physical evidence </li></ul>Recognition of problem Search for information Evaluation of alternatives Purchase decision Post-purchase evaluation Individual influences Group influences <ul><li>Social/cultural </li></ul><ul><li>Technological </li></ul><ul><li>Economic </li></ul><ul><li>Ecological </li></ul><ul><li>Political </li></ul><ul><li>Legal </li></ul><ul><li>Ethical </li></ul>

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