Dfw sma final

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  • 60 Million LinkedIn Members
  • Dfw sma final

    1. 1. Brian Medina and Sean Self Social Media & Interactive Recruiting Strategies “Tactics to improve recruiting, brand exposure, and maximize your recruiting budget.”
    2. 2. Who we are: <ul><li>Self Opportunity, Inc. is a recruitment solutions company offering the latest in recruiting solutions and recruitment advertising to Recruiting Professionals and HR Professionals in multiple market segments. </li></ul><ul><li>Throughout the past 8 years we have helped our clients improve recruiting effeciencies and improve ROI. </li></ul>
    3. 3. Social Media & Interactive Recruiting Strategies <ul><li>Every search is a quest. Every quest is a story. </li></ul><ul><li>Our environment for Talent Acquisition is in constant </li></ul><ul><li>change. Using social media and interactive </li></ul><ul><li>recruiting techniques is part of the rapidly expanding </li></ul><ul><li>and changing technologies to support sourcing and recruiting. </li></ul><ul><li>Today we are going to discuss how to incorporate the available </li></ul><ul><li>social media and interactive recruiting strategies into your 2010 recruiting </li></ul><ul><li>strategy. </li></ul>
    4. 4. Agenda <ul><li>In the beginning… </li></ul><ul><li>What are the different social recruiting strategies and what is best for my organization? </li></ul><ul><li>Tips to engage your employees as part of your social media recruiting strategy. </li></ul><ul><li>How are you going to compete for talent in the future? </li></ul><ul><li>Where are people going to search for jobs? </li></ul>
    5. 5. Agenda (cont.) <ul><li>What is search engine marketing (SEM) and search engine optimization (SEO) and how to brand and market your job opportunities? </li></ul><ul><li>Tips to measure the results of a successful social media recruiting and interactive recruiting strategy. </li></ul><ul><li>Discuss ideas to make your career site more search engine friendly for the passive candidate to find your job opportunities. </li></ul>
    6. 6. In the beginning… <ul><li>From the first public notices found carved on stone in the ruins of Pompeii: </li></ul>Image provided from: www.beadesigngroup.com
    7. 7. Still the beginning… <ul><li>15 th Century England – handwritten notices appeared nailed to posts and walls in public areas: </li></ul>Image provided from: www.costumes.org
    8. 8. Still the beginning: <ul><li>In the US, the first classified ad appeared in 1704 in the Boston News-Letter: </li></ul>Image provided from: www. historyofjournalism.onmason.com
    9. 9. Not too distant past… <ul><li>1992 - First Job Board – (?) </li></ul><ul><li>Craig’s List 1995 </li></ul><ul><li>Google 1998 </li></ul><ul><li>LinkedIn 2003 </li></ul><ul><li>Twitter 2006 </li></ul>
    10. 10. Basketball passes
    11. 11. Now – The Conversation Prism Image provided from: www. Briansolis.com
    12. 12. <ul><li>Limited Scope Strategies </li></ul><ul><ul><li>The “laissez-faire” social media recruiting strategy – a do nothing strategy there is no organized or harmonized approach. </li></ul></ul><ul><ul><li>Reference-checking strategy – utilizing the various social media sites as another source of information for your reference checking process. </li></ul></ul><ul><ul><li>Post and pray strategy – a strategy that leverages social media as nothing more than another channel to broadcast employment opportunities to. </li></ul></ul><ul><ul><li>Employer brand management strategy – a strategy that focuses on using social media to evaluate and influence the perception of the organization as an employer by distributing content about the employee experience via social media channels. </li></ul></ul><ul><ul><li>Hybrid strategy – a hybrid strategy recognizes a need for different approaches to drive different types of activity supporting unique aspects of the organization. It uses components of nearly all strategies presented here. </li></ul></ul>What are the different Social Recruiting Strategies and what is best for my organization?
    13. 13. <ul><li>Broad Scope Strategies </li></ul><ul><ul><li>Centralized social media recruiting strategy — a common strategy that employs recruiters as the sole agents of the organization and relies upon them to carry out full-spectrum activities including direct sourcing, relationship recruiting, employment marketing, employer brand assessment, and employer branding. </li></ul></ul><ul><ul><li>The employee-centric recruiting strategy — a powerful “full spectrum” approach that exponentially increases the visibility of the organization in social media by using all employees as the agents under the direction/influence of the recruiting organization. </li></ul></ul><ul><ul><li>The “talent community” strategy — a variation of the employee-centric strategy that has a longer-term focus on building communities and relationships based primarily on professional learning. </li></ul></ul><ul><ul><li>Outsourced management strategy — A strategy that employs a third party such as a marketing or PR firm to manage a significant portion of the effort. </li></ul></ul>What are the different Social Recruiting Strategies and what is best for my organization?
    14. 14. <ul><li>Organizational Strategies </li></ul><ul><ul><li>Banned social media strategy — a strategy that seeks to minimize the impact of social media for better or worse by blocking or severely restricting access to social media throughout the organization. </li></ul></ul><ul><ul><li>Social media committee strategy — this strategy recognizes that where social media is concerned, the needs and wants of numerous organizational stakeholders may cross and seeks to coordinate efforts and more effectively marshal resources. </li></ul></ul><ul><ul><li>Distributed social media strategy — a strategy that provides organizational guidelines on social media usage, but that permits units/groups within the organization to plan, develop, and execute initiatives without oversight. </li></ul></ul>What are the different Social Recruiting Strategies and what is best for my organization? Strategies from: www.ere.net , Dr. John Sullivan, Understanding the available social media recruiting strategies, Nov. 16, 2009
    15. 15. <ul><li>Utilizing LinkedIn </li></ul><ul><ul><li>LinkedIn Profile - Brian Medina </li></ul></ul><ul><ul><li>Include 3 websites on your profile </li></ul></ul><ul><ul><li>Complete your profile </li></ul></ul><ul><ul><li>Get recommendations from former co-workers </li></ul></ul><ul><ul><li>Suggest for your employees to join professional groups on LinkedIn </li></ul></ul><ul><ul><li>Have your staff answer questions from colleagues to showcase your company’s expertise </li></ul></ul>How to engage your employees as part of your Social Media recruiting strategy?
    16. 16. <ul><li>Utilizing company email signature </li></ul>How to engage your employees as part of your Social Media recruiting strategy?
    17. 17. <ul><li>2,154 </li></ul><ul><li>51,696 </li></ul><ul><li>1,550,880 </li></ul>How are you going to compete for talent in the future?
    18. 18. <ul><li>2,154 – The number of jobs just Tweeted on Twitter in the past hour. </li></ul><ul><li>51,696 – The number of jobs tweeted in the last 24 hours. </li></ul><ul><li>1,550,880 – The number of jobs tweeted in the last month. </li></ul>How are you going to compete for talent in the future?
    19. 19. How are you going to compete for talent in the future? <ul><li>Utilizing Twitter </li></ul><ul><ul><li>If you have not done so, go out and set up a Twitter account. </li></ul></ul><ul><ul><li>If you work for a company, brand the company. </li></ul></ul><ul><ul><li>If you are independent, become the expert & brand yourself as such. </li></ul></ul><ul><ul><li>Important hash tags to incoporate into your tweet: #jobs, #hr, #hiring, #jobsearch </li></ul></ul><ul><ul><li>Twitter now does geo-targeted searches. </li></ul></ul><ul><ul><li>Google is now including relevant Twitter results in real time. </li></ul></ul><ul><ul><li>You only have 140 characters for your tweet. List your key job description, a short descriptor and then use a tiny url as the destination url to direct potential candidates to your career site/job posting on your career site </li></ul></ul><ul><ul><li>http://bit.ly/ is a good tool to condense long url's, this will also help you track your links. </li></ul></ul>
    20. 20. Where are people going to search for jobs? Sales Jobs
    21. 21. Where are people going to search for jobs? Sales Jobs 3,350,000 – Searches in March for Sales Jobs 110,000 – Searches in March for Medical Sales Jobs 201, 000 – Searches in March for Recruiter Jobs
    22. 22. What is search engine marketing (SEM) and search engine optimization (SEO) and how to brand and market your job opportunities? <ul><li>Utilizing SEM (Google-Yahoo-Bing) </li></ul><ul><ul><li>Create targeted ad campaigns for your job description or job title. </li></ul></ul><ul><ul><li>Direct candidates to your career site </li></ul></ul><ul><ul><li>Direct candidates to a company branded &quot;Recruitment Landing Page&quot; </li></ul></ul><ul><ul><li>Examples: Registered Dietitian Jobs, Chef Jobs , Foodservice Jobs </li></ul></ul><ul><ul><li>Sell your company culture </li></ul></ul><ul><ul><li>Have enticing call to action to get candidates to apply or take next step in submitting a resume. </li></ul></ul><ul><ul><li>Own unique domain names that are relevant to your job description/job title. </li></ul></ul><ul><ul><li>Budget a small amount per month for your ad campaign. </li></ul></ul><ul><ul><li>Geo-target your company's need to keep cost down. </li></ul></ul>
    23. 23. What is search engine marketing (SEM) and search engine optimization (SEO) and how to brand and market your job opportunities? <ul><li>Utilizing SEO (Google-Yahoo-Bing) </li></ul><ul><ul><li>Most career sites are not search engine optimized </li></ul></ul><ul><ul><li>Search engines cannot read flash or content embedded in flash </li></ul></ul><ul><ul><li>Most job postings are hidden in tables </li></ul></ul><ul><ul><li>If you create an employment branded page, you can optimize the content for the search engines </li></ul></ul>
    24. 24. Tips to measure the results of a successful social media recruiting & interactive recruiting strategy. <ul><li>Analytics </li></ul><ul><ul><li>Review your career sites analytics once a month </li></ul></ul><ul><ul><li>Evaluate your referral source traffic results for your career site </li></ul></ul><ul><ul><li>Google Analytics is a good tool and it is free </li></ul></ul><ul><ul><li>Analytics allow you to review the unique visitors to your career site and help measure your ROI </li></ul></ul>
    25. 25. Tips to measure the results of a successful social media recruiting & interactive recruiting strategy. <ul><li>Analytics </li></ul>
    26. 26. Tips to measure the results of a successful social media recruiting & interactive recruiting strategy. <ul><li>848 visits for March </li></ul><ul><li>www.chartwellsjobs.com in March had 1,565 unique visitors </li></ul><ul><li>54% went from www.chartwellsjobs.com to www.compassgroupcareers.com . </li></ul>
    27. 27. Suggestions and ideas to make your career site more search engine friendly for the passive candidate to find your job opportunities. <ul><li>If you are planning on building a career site, resist the urge to use flash or have content in flash. </li></ul><ul><li>Talk with your website designer and explain that you want your job titles to be found in search results. </li></ul><ul><li>Write job titles and job descriptions rich in relevant content for potential search queries. </li></ul><ul><li>Make sure job title is in the title tag of the page for the job posting. </li></ul><ul><li>Have job title again in the job descriptor. </li></ul>
    28. 28. Sean Self and Brian Medina Thank You You can reach us at 800-594-7036 [email_address] or [email_address] Twitter: BrianMedina

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