This document is from Burson-Marsteller Asia-Pacific and contains social media and digital media infographics for various Asia-Pacific markets from H1 2011. It introduces Burson-Marsteller's presence and digital/social media capabilities in Asia-Pacific and provides statistics on internet, social media, and mobile usage in 14 Asia-Pacific countries. Contact information is provided for those seeking further information.

1. Version 1.1
Burson-Marsteller
Asia-Pacific
Social Media
#Infographics
H1 2011
August 2011
www.twitter.com/BMAsiaPacific
www.Burson-Marsteller.Asia
www.facebook.com/BursonMarsteller.Asia

2. Welcome
1 Asia-Pacific
2 Australia
3 China
4 Hong Kong
5 India
6 Indonesia
7 Japan
8 Malaysia
9 Philippines
10 Singapore
11 South Korea
12 Taiwan
13 Thailand
14 Vietnam
References
About Burson-Marsteller Asia-Pacific
Further Info
www.twitter.com/BMAsiaPacific
www.Burson-Marsteller.Asia
www.facebook.com/BursonMarsteller.Asia

3. WELCOME
The Asia-Pacific region’s rapid uptake of digital
media and its sheer diversity of digital platforms
and communities is a truly breathtaking
phenomenon. In the last few years, with online and
mobile penetration increasing rapidly across all
Asian markets, and consumers spending more
time creating, consuming and sharing information,
the Asia-Pacific region has been one of the fastest-
growing digital landscapes in the world.
Indeed, as Asian digital communities – from Chennai to Chengdu to
Cairns – increasingly spend time consuming information and dynamic
content from online sources, we are witnessing a shift in magnitude in
how companies need to plan and manage communications for the
future. The possibilities are exciting. Identifying digital influencers and
engaging with online social communities has fast become the ‘new
normal’ at Burson-Marsteller in Asia-Pacific.
Our region’s diversity is staggering, with 2,000 spoken languages, and
a myriad of ethnicities, faces, nationalities and geographic landscapes.
Perhaps no other continent on this planet is quite as dynamic, and
Asia-Pacific’s digital landscape mirrors the momentum towards social
media.
As the digital infographics presented in this booklet show, the
penetration, platforms and social networks are different in each of our
Asia-Pacific markets. One fact is consistent though – digital is here to
stay.
I hope you enjoy our Internet landscape infographics compilation –
the first of many efforts to share insights and perspectives on the
game-changing ideas and topics that fascinate and inspire us during
these exciting times.
Bob Pickard
President & CEO
Burson-Marsteller, Asia-Pacific

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19. REFERENCES
Sources: Google Ad Planner
www.internetworldstats.com
www.checkfacebook.com
media reports
Note: Google Ad Planner does not include
Google.com and local Google search sites
More at: www.bursonmarsteller.asia
www.slideshare.net/bmasia

20. ABOUT
Burson-Marsteller Asia-Pacific is the leading
consultancy for organizations communicating in Asia-
Pacific and internationally. With a presence in the region
dating back to 1973, Burson-Marsteller Asia-Pacific
today includes 30 offices and affiliates in 16 countries
integrated seamlessly into a global network operating
in 98 countries.
Our Evidence-Based approach to communications
provides our clients with effective, data-driven
programs delivered through multiple channels and
focused on tangible, measurable results.
B-M Digital is Burson-Marsteller Asia-Pacific’s digital and
social media marketing capability. B-M Digital enables
organizations to utilize social media and word of mouth
in an integrated, sustainable and measurable manner.
D/BM is Burson-Marsteller’s integrated digital and
social media influencer practice for China. D/BM
supports clients by monitoring digital influencers and
communities, by nurturing brand advocates, and by
creating programs and campaigns that enable
reputation and business.
twitter.com/BMAsiaPacific
Burson-Marsteller.Asia
facebook.com/BursonMarsteller.Asia

21. FURTHER INFO
About this booklet, please
contact
Albert Pereira Gosuke Kumamura
albert.pereira@bm.com gosuke.kumamura@bm.com
Charlie Pownall Zaheer Nooruddin
charles.pownall@bm.com zaheer.nooruddin@bm.com
.
www.twitter.com/BMAsiaPacific
www.Burson-Marsteller.Asia
www.facebook.com/BursonMarsteller.Asia

22. Burson-Marsteller
Asia-Pacific
Social Media
#Infographics
H1 2011
August 2011
www.twitter.com/BMAsiaPacific
www.Burson-Marsteller.Asia
www.facebook.com/BursonMarsteller.Asia