Using Social Media to better communicate and to market your business

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A slightly improved version of my previous 'Joining the conversation' presentation which I used to train a lovely SEO agency

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Using Social Media to better communicate and to market your business

  1. 1. An introduction to Social Media Using Social Media to better communicate and to market your business
  2. 2. The relationship between Social Media and Search <ul><li>Comscore (market research), in conjunction with social media agency m80, has released the findings of a new study on the relationship between search and social media: </li></ul><ul><ul><li>Consumers exposed to a brand’s influenced social media and paid search are 2.8x more likely to search for that brand’s products </li></ul></ul><ul><ul><li>Consumers exposed to branded social media are 2.4 times more likely to click on an organic listing </li></ul></ul><ul><ul><li>There was a 50% CTR increase in paid search when consumers were exposed to both influenced social media and paid search </li></ul></ul><ul><ul><li>Social media practitioners need to understand SEO… </li></ul></ul><ul><ul><li>But SEO practitioners also need to understand Social Media! </li></ul></ul>More info: http://bit.ly/4rQQ7Y
  3. 3. <ul><li>‘ Your brand is what Google says it is, not what you say your brand is’ </li></ul><ul><li>Chris Anderson, Wired Magazine Editor </li></ul>Social Media in a nutshell…
  4. 4. What’s web 2.0? (aka the social web)
  5. 5. Marketing 101: the 4 Ps of Marketing www.laurenceborel.com
  6. 6. The 4 Ps of Social Media Marketing P P P P eople articipation ublishing age rank
  7. 7. Tools of the trade
  8. 8. They’re talking… but are you listening? www.search.twitter.com Keep your eyes pealed for any negative UGC content (blog post/ Tweet) about your clients that ranks high up on Google
  9. 9. Get into social bookmarking it’s addictive, you know! “ Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources. In a social bookmarking system, users save links to web pages that they want to remember and/or share using tags .” Source: Wikipedia Not a social bookmarking tool but great for sharing information
  10. 10. Join the conversation… participate, participate, participate! Blogging Simple blogging Micro-blogging
  11. 11. Building your strategy
  12. 12. Social Media tools for internal communication <ul><ul><li>Delicious : bookmark and share interesting links with your colleagues </li></ul></ul><ul><ul><li>Yammer : enterprise micro-blogging </li></ul></ul><ul><ul><li>Create a Facebook network for your employees </li></ul></ul><ul><ul><li>Share ideas and resources through a company wiki </li></ul></ul>
  13. 13. Marketing your business through Social Media <ul><li>Blog </li></ul><ul><ul><li>Who will you reach? / what will you publish? </li></ul></ul><ul><ul><li>RSS / subscribe by email: ‘newsletters’ to clients </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Promote your content… but don’t forget to be human! </li></ul></ul><ul><ul><li>Tweet - engage in conversations </li></ul></ul><ul><ul><li>Re-Tweet – a little ‘thank you’ never hurts! </li></ul></ul><ul><ul><li>Follow SEO specialists / Mashable / TechCrunch news etc </li></ul></ul><ul><li>Facebook as central hub for your content </li></ul><ul><ul><li>Embed your Facebook Fan Page on your site </li></ul></ul>Facebook Fan Box
  14. 14. Goals for the Social Web for businesses <ul><li>Create connections and build relationships </li></ul><ul><li>Establish yourself as an expert , a thought leader or an innovator </li></ul><ul><li>Manage your brand online </li></ul><ul><li>Grow smarter and faster than your competitors </li></ul>
  15. 15. Recruitment <ul><li>Twitter </li></ul><ul><ul><li>Start following SEO practitioners on Twitter </li></ul></ul><ul><ul><li>Further reading: How to use Twitter to find your next job http://bit.ly/21mUdC </li></ul></ul><ul><li>LinkedIn </li></ul><ul><ul><li>Create an agency group on LinkedIn </li></ul></ul><ul><ul><ul><li>Invite clients and potential employees to join the conversation </li></ul></ul></ul><ul><ul><ul><li>Facebook networking </li></ul></ul></ul><ul><ul><ul><ul><li>Join relevant Facebook groups: http://mashable.com/2009/08/14/facebook-networking/ </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>E.g Chinwag group on Facebook </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Meetup.com </li></ul></ul></ul><ul><ul><ul><ul><li>Spicy Networking, MiniBar etc </li></ul></ul></ul></ul>
  16. 16. The power of blogging <ul><li>The new Meryl Streep film, Julie and Julia would have never been made had it not been for blogger, Julie Powell. </li></ul><ul><li>Bored with her job, Julie Powell decided to blog her way through Julia Child’s Mastering the Art of French Cooking cook book. </li></ul><ul><ul><li>Book published followed by film </li></ul></ul><ul><li>Julie Powell is an exception to the blogosphere and an inspiration to other bloggers/aspiring writers who can’t seem to get any recognition for their writing </li></ul><ul><li>It’s rare for a blog to create such success for one person, but it’s possible… </li></ul><ul><li>http://juliepowell.blogspot.com/ </li></ul>
  17. 17. Essential reading
  18. 18. www.laurenceborel.com

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