Using Social Media to better communicate and to market your business

An introduction to Social Media Using Social Media to better communicate and to market your business

The relationship between Social Media and Search
Comscore (market research), in conjunction with social media agency m80, has released the findings of a new study on the relationship between search and social media:
Consumers exposed to a brand’s influenced social media and paid search are 2.8x more likely to search for that brand’s products
Consumers exposed to branded social media are 2.4 times more likely to click on an organic listing
There was a 50% CTR increase in paid search when consumers were exposed to both influenced social media and paid search
Social media practitioners need to understand SEO…
But SEO practitioners also need to understand Social Media!
More info: http://bit.ly/4rQQ7Y

‘ Your brand is what Google says it is, not what you say your brand is’
Chris Anderson, Wired Magazine Editor
Social Media in a nutshell…

What’s web 2.0? (aka the social web)

Marketing 101: the 4 Ps of Marketing www.laurenceborel.com

The 4 Ps of Social Media Marketing P P P P eople articipation ublishing age rank

Tools of the trade

They’re talking… but are you listening? www.search.twitter.com Keep your eyes pealed for any negative UGC content (blog post/ Tweet) about your clients that ranks high up on Google

Get into social bookmarking it’s addictive, you know! “ Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources. In a social bookmarking system, users save links to web pages that they want to remember and/or share using tags .” Source: Wikipedia Not a social bookmarking tool but great for sharing information

Join the conversation… participate, participate, participate! Blogging Simple blogging Micro-blogging

Building your strategy

Social Media tools for internal communication
Delicious : bookmark and share interesting links with your colleagues
Yammer : enterprise micro-blogging
Create a Facebook network for your employees
Share ideas and resources through a company wiki

Marketing your business through Social Media
Blog
Who will you reach? / what will you publish?
RSS / subscribe by email: ‘newsletters’ to clients
Twitter
Promote your content… but don’t forget to be human!
Tweet - engage in conversations
Re-Tweet – a little ‘thank you’ never hurts!
Follow SEO specialists / Mashable / TechCrunch news etc
Facebook as central hub for your content
Embed your Facebook Fan Page on your site
Facebook Fan Box

Goals for the Social Web for businesses
Create connections and build relationships
Establish yourself as an expert , a thought leader or an innovator
Manage your brand online
Grow smarter and faster than your competitors

Recruitment
Twitter
Start following SEO practitioners on Twitter
Further reading: How to use Twitter to find your next job http://bit.ly/21mUdC
LinkedIn
Create an agency group on LinkedIn
Invite clients and potential employees to join the conversation
Facebook networking
Join relevant Facebook groups: http://mashable.com/2009/08/14/facebook-networking/
E.g Chinwag group on Facebook
Meetup.com
Spicy Networking, MiniBar etc

The power of blogging
The new Meryl Streep film, Julie and Julia would have never been made had it not been for blogger, Julie Powell.
Bored with her job, Julie Powell decided to blog her way through Julia Child’s Mastering the Art of French Cooking cook book.
Book published followed by film
Julie Powell is an exception to the blogosphere and an inspiration to other bloggers/aspiring writers who can’t seem to get any recognition for their writing
It’s rare for a blog to create such success for one person, but it’s possible…
http://juliepowell.blogspot.com/

Essential reading

www.laurenceborel.com

Using Social Media to better communicate and to market your business

by Laurence Borel on Oct 13, 2009

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