Using Social Media to better communicate and to market your business
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A slightly improved version of my previous 'Joining the conversation' presentation which I used to train a lovely SEO agency
![The relationship between Social Media and Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],More info: http://bit.ly/4rQQ7Y](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Using Social Media to better communicate and to market your business
- 1. An introduction to Social Media Using Social Media to better communicate and to market your business
- 4. What’s web 2.0? (aka the social web)
- 5. Marketing 101: the 4 Ps of Marketing www.laurenceborel.com
- 6. The 4 Ps of Social Media Marketing P P P P eople articipation ublishing age rank
- 7. Tools of the trade
- 8. They’re talking… but are you listening? www.search.twitter.com Keep your eyes pealed for any negative UGC content (blog post/ Tweet) about your clients that ranks high up on Google
- 9. Get into social bookmarking it’s addictive, you know! “ Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources. In a social bookmarking system, users save links to web pages that they want to remember and/or share using tags .” Source: Wikipedia Not a social bookmarking tool but great for sharing information
- 10. Join the conversation… participate, participate, participate! Blogging Simple blogging Micro-blogging