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How to market  yourself ! XXV. EUFASA Conference in Prague   April 27th, 2009
My expectations
XXV. EUFASA Conference in Prague   If you don´t like something, CHANGE it. If you cannot CHANGE it, CHANGE the way you thi...
XXV. EUFASA Conference in Prague   How to MARKET yourself ! What is your self-marketing strategy? © Lenka Kopečková, Arthu...
DEFINITION OF MARKETING XXV. EUFASA Conference in Prague   ” Marketing is the management  process  that identifies, antici...
DEFINITION OF MARKETING XXV. EUFASA Conference in Prague   “ The right product, in the right place, at the right time, and...
HOW TO CHANGE YOUR APPROACH XXV. EUFASA Conference in Prague   ‘ The right product, in the right place, at the right time,...
IMPLICATIONS OF MARKETING XXV. EUFASA Conference in Prague   © Lenka Kopečková, Arthur Hunt s.r.o. Who are our existing/po...
MARKETING MANAGEMENT PROCESS XXV. EUFASA Conference in Prague   © Lenka Kopečková, Arthur Hunt s.r.o. Analysis/Audit W her...
POSSIBLE FEARS XXV. EUFASA Conference in Prague   © Lenka Kopečková, Arthur Hunt s.r.o. What can I say about my CV gaps? J...
WHERE AM I NOW? XXV. EUFASA Conference in Prague   MOTIVATION INTERNAL INTERNAL EXTERNAL EXTERNAL © Lenka Kopečková, Arthu...
WHERE DO I WANT TO BE? XXV. EUFASA Conference in Prague   The level of salary expectation defined in local currency, yearl...
WHICH WAY IS THE BEST?/HOW DO I GET THERE? XXV. EUFASA Conference in Prague   <ul><li>Answer advertisments </li></ul><ul><...
GETTING THERE! XXV. EUFASA Conference in Prague   <ul><li>Prepare your CV </li></ul><ul><li>Prepare your motivation letter...
XXV. EUFASA Conference in Prague   SOME HINTS <ul><li>Write a short summary of „what can I offer to my potential employer“...
<ul><li>A JOB SEARCH REQUIRES MENTAL AND EMOTIONAL CLARITY AND ENERGY.  </li></ul>DON´T FORGET THAT XXV. EUFASA Conference...
<ul><li>Lenka Kopečková </li></ul><ul><li>Consultant </li></ul><ul><li>Arthur Hunt s.r.o. </li></ul><ul><li>Email:  [email...
<ul><li>http://humanresources.about.com </li></ul><ul><li>http://jobsearchtech.about.com/   </li></ul><ul><li>www.cvtips.c...
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How To Market Yourself

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If you don´t like something, CHANGE it.
If you cannot CHANGE it, CHANGE the way you think about

If you looking for it. want to FIND a job. Do it.
If you cannot FIND the job, CHANGE the way you are

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How To Market Yourself

  1. 1. How to market yourself ! XXV. EUFASA Conference in Prague April 27th, 2009
  2. 2. My expectations
  3. 3. XXV. EUFASA Conference in Prague If you don´t like something, CHANGE it. If you cannot CHANGE it, CHANGE the way you think about it! © Lenka Kopečková, Arthur Hunt s.r.o. If you want to FIND a job. Do it. If you cannot FIND the job, CHANGE the way you are looking for it.
  4. 4. XXV. EUFASA Conference in Prague How to MARKET yourself ! What is your self-marketing strategy? © Lenka Kopečková, Arthur Hunt s.r.o.
  5. 5. DEFINITION OF MARKETING XXV. EUFASA Conference in Prague ” Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably“ The Chartered Institute of Marketing ” Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others” Kotler 1991 © Lenka Kopečková, Arthur Hunt s.r.o.
  6. 6. DEFINITION OF MARKETING XXV. EUFASA Conference in Prague “ The right product, in the right place, at the right time, and at the right price” Adcock et al “ Marketing is about finding your unique abilities and being able to communicate these to others effectively. ” ( http://ezinearticles.com/?How-to-Market-Yourself-Effectively&id=1320370 ) © Lenka Kopečková, Arthur Hunt s.r.o.
  7. 7. HOW TO CHANGE YOUR APPROACH XXV. EUFASA Conference in Prague ‘ The right product, in the right place, at the right time, and at the right price’ © Lenka Kopečková, Arthur Hunt s.r.o. PRODUCT YOU PLACE YOUR DREAM JOB, COMPANY TIME RIGHT NOW PRICE WHAT ARE YOUR SALARY EXPECTATIONS
  8. 8. IMPLICATIONS OF MARKETING XXV. EUFASA Conference in Prague © Lenka Kopečková, Arthur Hunt s.r.o. Who are our existing/potential customers? = Employer, Project, Schools, Agencies What are their current / future needs? = Open position/Advertisement <ul><li>How can we satisfy these needs? </li></ul><ul><ul><ul><li>Can we offer a product/ service that the customer would value? </li></ul></ul></ul><ul><ul><ul><li>Can we deliver a competitive product o r service? </li></ul></ul></ul>= My experience, potential, motivation, loyalty, flexibility, responsibility, interest, etc Why should customers buy ( from ) us? = My uniqueness for the employer
  9. 9. MARKETING MANAGEMENT PROCESS XXV. EUFASA Conference in Prague © Lenka Kopečková, Arthur Hunt s.r.o. Analysis/Audit W here am I now? Objectives W here do I want to be? Strategies W hich way is the best for me ? Tactics H ow do I get there? Implementation Getting there!
  10. 10. POSSIBLE FEARS XXV. EUFASA Conference in Prague © Lenka Kopečková, Arthur Hunt s.r.o. What can I say about my CV gaps? Just describe it! What can I offer to the potential employer? „ Nothing“: is the WRONG answer! Am I good enough for this job? Some positions are not suitable for everyone How long do people stay in one job ? 2 years on average
  11. 11. WHERE AM I NOW? XXV. EUFASA Conference in Prague MOTIVATION INTERNAL INTERNAL EXTERNAL EXTERNAL © Lenka Kopečková, Arthur Hunt s.r.o. STRENGTH THREAT OPPORTUNITIES WEAKNESS WHAT DO I WANT TO DO?
  12. 12. WHERE DO I WANT TO BE? XXV. EUFASA Conference in Prague The level of salary expectation defined in local currency, yearly or monthly, understand differences in brutto/netto <ul><li>Administrative position </li></ul><ul><li>Management position </li></ul><ul><li>Consulting </li></ul><ul><li>Team or Independent </li></ul><ul><li>Full time/part time </li></ul><ul><li>Working contract </li></ul><ul><li>Other type of contract </li></ul><ul><li>Freelancer </li></ul><ul><li>Interim/Projects </li></ul><ul><li>Volunteer </li></ul><ul><li>State administration </li></ul><ul><li>Business </li></ul><ul><li>NGO </li></ul><ul><li>Non-profit organisation </li></ul>© Lenka Kopečková, Arthur Hunt s.r.o.
  13. 13. WHICH WAY IS THE BEST?/HOW DO I GET THERE? XXV. EUFASA Conference in Prague <ul><li>Answer advertisments </li></ul><ul><li>Get directly in touch with companies </li></ul><ul><li>Put your CV on job websites </li></ul><ul><li>Register yourself in recruitment databases of companies </li></ul><ul><li>Use own network </li></ul><ul><li>Ask for references </li></ul><ul><li>Participate on job/career days </li></ul><ul><li>Web networking (Xing, LinkedIn) </li></ul>REACT CREATE © Lenka Kopečková, Arthur Hunt s.r.o.
  14. 14. GETTING THERE! XXV. EUFASA Conference in Prague <ul><li>Prepare your CV </li></ul><ul><li>Prepare your motivation letter </li></ul><ul><li>Prepare yourself for personal interviews </li></ul><ul><li>Prepare your „elevator speech“ </li></ul>© Lenka Kopečková, Arthur Hunt s.r.o. React Create
  15. 15. XXV. EUFASA Conference in Prague SOME HINTS <ul><li>Write a short summary of „what can I offer to my potential employer“ at the beginning of the CV </li></ul><ul><li>Make your CV simple and transparent </li></ul><ul><li>Avoid chronological employment gaps in CV </li></ul><ul><li>There is no universal CV or motivation letter </li></ul><ul><li>Read the job description carefully </li></ul><ul><li>Learn more about the company which invited you for an interview </li></ul><ul><li>Be creative </li></ul>BELIEVE IN YOURSELF © Lenka Kopečková, Arthur Hunt s.r.o.
  16. 16. <ul><li>A JOB SEARCH REQUIRES MENTAL AND EMOTIONAL CLARITY AND ENERGY. </li></ul>DON´T FORGET THAT XXV. EUFASA Conference in Prague DON´T GIVE UP AFTER THE FIRST UNSUCCESSFUL ATTEMPT! © Lenka Kopečková, Arthur Hunt s.r.o.
  17. 17. <ul><li>Lenka Kopečková </li></ul><ul><li>Consultant </li></ul><ul><li>Arthur Hunt s.r.o. </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Mobile: +420 606 755 377 </li></ul><ul><li>Web: www.arthur-hunt.com </li></ul>THANK YOU FOR YOUR ATTENTION! XXV. EUFASA Conference in Prague © Lenka Kopečková, Arthur Hunt s.r.o.
  18. 18. <ul><li>http://humanresources.about.com </li></ul><ul><li>http://jobsearchtech.about.com/ </li></ul><ul><li>www.cvtips.com/ </li></ul><ul><li>www.xing.com </li></ul><ul><li>www.linkedin.com </li></ul>USEFUL LINKS XXV. EUFASA Conference in Prague © Lenka Kopečková, Arthur Hunt s.r.o.

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