Ken Colborn Director of Engineering Blast Advanced Media www.blastam.com @kejaco

+ Before & After Google Website Optimizer API Integration

+ Our Goal: = Easy Website Testing that anyone could setup inside Motivity CMS

5 Steps inside Motivity Content Management System Before API Integration

Things were too complex for the users 11 Total Steps inside Motivity & Google Website Optimizer Before API Integration Choose experiment Verify Experiment

Step 1: In Motivity: Name and Choose Experiment Type

Step 2: In Motivity: Select Pages For Your Experiment

Step 3: In Motivity: Summary of experiment

Step 4: In Google Website Optimizer: Choose Experiment Choose experiment

Step 5: In Google Website Optimizer: Experiment Checklist

Step 6: In Google Website Optimizer: Copy & Paste Experiment Data from Motivity

Step 7: In Google Website Optimizer: Get JavaScript Code

Step 8: In Motivity: Paste JavaScript into Motivity

Step 9: In Motivity: Completely Set Up in Motivity

Step 10: In Google Website Optimizer: Verify Installation Status

Step 11: In Google Website Optimizer: Preview and Start Experiment

+ = Easy Experiments that anyone could setup Originally, we weren’t meeting our Goal: It was not as easy as we wanted it to be

API Then as a Google Partner we got early access to the:

1 2 3 4 5 6 7 8 9 10 11 Before the API, 11 Steps Choose experiment Verify Experiment

1 2 3 API + After the API, Only 3 Steps!

After API - Step 1: In Motivity: Name and Choose Experiment Type

After API - Step 2: In Motivity: Select Pages For Your Experiment

Start the Experiment After API - Step 3: Done! In Motivity: Start Experiment – All Done

+ With the API, We Finally Met Our Goal: = Easy Website Testing that anyone could setup :) API

Ken Colborn Director of Engineering Blast Advanced Media www.blastam.com @kejaco Learn More at www.MotivityCMS.com