Google Website Optimizer API integration with Motivity

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Google introduces the Google Website Optimizer API at eMetrics 2009 to make Website A/B and Multivariate Testing easier for website managers.

The Motivity Ecommerce and Content Management System (http://www.MotivityCMS.com) is one of the first two companies to integrate the Google Website Optimizer API to make website testing codeless and as easy as 3 steps for CMS / Ecommerce website managers.

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Google Website Optimizer API integration with Motivity

  1. 1. Ken Colborn Director of Engineering Blast Advanced Media www.blastam.com @kejaco
  2. 2. + Before & After Google Website Optimizer API Integration
  3. 3. + Our Goal: = Easy Website Testing that anyone could setup inside Motivity CMS
  4. 4. 5 Steps inside Motivity Content Management System Before API Integration
  5. 5. Things were too complex for the users 11 Total Steps inside Motivity & Google Website Optimizer Before API Integration Choose experiment Verify Experiment
  6. 6. Step 1: In Motivity: Name and Choose Experiment Type
  7. 7. Step 2: In Motivity: Select Pages For Your Experiment
  8. 8. Step 3: In Motivity: Summary of experiment
  9. 9. Step 4: In Google Website Optimizer: Choose Experiment Choose experiment
  10. 10. Step 5: In Google Website Optimizer: Experiment Checklist
  11. 11. Step 6: In Google Website Optimizer: Copy & Paste Experiment Data from Motivity
  12. 12. Step 7: In Google Website Optimizer: Get JavaScript Code
  13. 13. Step 8: In Motivity: Paste JavaScript into Motivity
  14. 14. Step 9: In Motivity: Completely Set Up in Motivity
  15. 15. Step 10: In Google Website Optimizer: Verify Installation Status
  16. 16. Step 11: In Google Website Optimizer: Preview and Start Experiment
  17. 17. + = Easy Experiments that anyone could setup Originally, we weren’t meeting our Goal: It was not as easy as we wanted it to be
  18. 18. API Then as a Google Partner we got early access to the:
  19. 19. 1 2 3 4 5 6 7 8 9 10 11 Before the API, 11 Steps Choose experiment Verify Experiment
  20. 20. 1 2 3 API + After the API, Only 3 Steps!
  21. 21. After API - Step 1: In Motivity: Name and Choose Experiment Type
  22. 22. After API - Step 2: In Motivity: Select Pages For Your Experiment
  23. 23. Start the Experiment After API - Step 3: Done! In Motivity: Start Experiment – All Done
  24. 24. + With the API, We Finally Met Our Goal: = Easy Website Testing that anyone could setup :) API
  25. 25. Ken Colborn Director of Engineering Blast Advanced Media www.blastam.com @kejaco Learn More at www.MotivityCMS.com

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