Presentation from eMetrics SF 2015 where I shared the Digital Measurement Framework that Blast Analytics & Marketing uses to successfully deliver and delight B2B and B2B clients in verticals such as retail, healthcare, tech, finance, and travel.
Here is the eMetrics "Goal Setting for Digital Measurement Success" session description:
Do you have clear goals and a distinct definition of what success looks like across the entire customer journey? Kayden offers up a straightforward process for defining S.M.A.R.T. goals and developing a measurement strategy. Learn how to avoid common goal setting pitfalls (unrealistic and overly simplistic), how to successfully set and manage goals and how to develop actionable reporting that will align with stakeholder expectations. Kayden offers a way to improve the measurement of your customer’s lifecycle, perform more proactive analysis, and achieve a sustainable decision making process.