This slide set has three cases to help teach analysis and design with the Fogg Behavior Model

1. Fogg Behavior Model
Cases for analysis & design
BJ Fogg’s Persuasion Boot Camp

2. Fogg Behavior Model
Analyze the Problem & Design a Solution BJ Fogg’s Persuasion Boot Camp
Clara really believes that recycling water
bottles is a good idea, and she does this all the time
at school.
But when she’s home, she has a habit: She’ll put the
bottle in the regular trash, telling her self she will
remove it later and put it in the recycling bin.
She rarely does the sorting later. Most weeks the
bottles go out with all the other trash.

3. Fogg Behavior Model
Analyze the Problem & Design a Solution BJ Fogg’s Persuasion Boot Camp
Steven realizes he is spending too much time
on Facebook. He decides he will stop.
But a few times a week he gets a Facebook
notification that intrigues him so much, especially
being tagged in photos.
So despite his intention, he is still spending about 5
hours a week on Facebook.

4. Fogg Behavior Model
Analyze the Problem & Design a Solution BJ Fogg’s Persuasion Boot Camp
Karen reads an article about the benefits of
meditating each day for 20 minutes. She
thinks it sounds like a good idea, and decides to try it.
But she doesn’t meditate at all. Not even one time.
A few weeks later, she hears about mediation from
Dr. Oz and decides again to meditate for 20 minutes.
This doesn’t happen.