6- Making Information Pay 2009 -- RACCAH, DOMINIQUE (Sourcebooks)
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6- Making Information Pay 2009 -- RACCAH, DOMINIQUE (Sourcebooks)

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Presentation Title: "Not Business As Usual". Presented May 7, 2009 at BISG's 6th annual Making Information Pay conference (http://www.bisg.org/conferences/mip6.html).

Presentation Title: "Not Business As Usual". Presented May 7, 2009 at BISG's 6th annual Making Information Pay conference (http://www.bisg.org/conferences/mip6.html).

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    6- Making Information Pay 2009 -- RACCAH, DOMINIQUE (Sourcebooks) 6- Making Information Pay 2009 -- RACCAH, DOMINIQUE (Sourcebooks) Presentation Transcript

    • Not Business As Usual May 7th, 2009 Dominique Raccah Sourcebooks, Inc.
    • Not Business As Usual A progress report in 7 parts
    • 1. Benefits of category leadership
    • Not the “long tail”
    • “Natural Monopoly”
    • Implications
    • A. Compete harder in fewer categories
    • B. Publish authors, not books
    • C. Greater need for partnership between authors and publishers
    • Sourcebooks Author Toolkit
    • 2. Content continuum as a strategic opportunity
    • “We have moved from a world where things are sold to a world where things are bought” -Sam Bowers
    • Unbundling the publishing process
    • Trademark/ Licensing & Accounting; Copyright protection Administration Positioning Royalties Content Cultural Filter Development Copyedit and Physical & Digital Proofread Warehousing Content Design Physical Distribution Creation of content Digital Distribution portable files Printing/ Author Branding Manufacturing Niche community Trade Shows building PR, Marketing Creative Partner and Advertising Retail Marketing eCommerce and Sales Administration
    • Your customers (and you) are becoming better buyers
    • 3. Digital update
    • Content – any way you want it
    • Content continuum is a niche strategy
    • ? $0.99 - $4.99 $5.99 $12.99 $19.95 $$$ $4.99 25,001 25,001 Complete Baby Name Baby Name iPhone Best Baby Best Baby Book of Treasury Consulting apps Names Names Baby Names ebook MM
    • ? $$$ Baby Name Consulting $19.95 Baby Name Treasury $12.99 Complete Book of $5.99 Baby Names 25,001 Best Baby Names $4.99 MM 25,001 Best Baby $0.99 - Names $4.99 ebook iPhone apps
    • iPhone apps
    • Currently digital = ebooks and ebooks are another format(s)
    • enhanced ebooks or enhanced digital books
    • Issues 1. Downloading another platform? 2. DRM? 3. Pricing? 4. Multiplying formats
    • Most exciting aspect Creating new approaches to content - Integrating brick and mortar retailers and their websites
    • Most exciting aspect Creating new approaches to content - New approaches to showcasing a specific author
    • Most exciting aspect Creating new approaches to content - Deeper relationship with all types of customers
    • Most exciting aspect Creating new approaches to content - Expansion in our vision of who a customer can be
    • Tremendous opportunities for partnerships
    • The world just got a lot BIGGER
    • 4. Implications from sales and marketing
    • • In-person sales conference – gone • Online catalogs • Online ARCs • Restructuring marketing spending to better support bookseller partners
    • 5. From production to content delivery
    • Moved all Production to: VP, Director of Technology VP, Director of Technology and Content Delivery
    • Moving to complete XML workflow
    • 6. Inventory Management
    • Can we create a zero inventory model? if not… Can we create a viable ultra-low inventory model?
    • 7. Building a more flexible organization
    • Creating a real DNA for change
    • Change culture: proactive, led, optimistic, possibility-driven
    • Not Business As Usual A work in progress
    • Get in touch Email: dominique@sourcebooks.com Twitter: dmcnr LinkedIn Group: Ebooks, Digital Books and Digital Content Publishing Network www.sourcebooks.com