6- Making Information Pay 2009 -- RACCAH, DOMINIQUE (Sourcebooks)

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Presentation Title: "Not Business As Usual". Presented May 7, 2009 at BISG's 6th annual Making Information Pay conference (http://www.bisg.org/conferences/mip6.html).

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6- Making Information Pay 2009 -- RACCAH, DOMINIQUE (Sourcebooks)

  1. 1. Not Business As Usual May 7th, 2009 Dominique Raccah Sourcebooks, Inc.
  2. 2. Not Business As Usual A progress report in 7 parts
  3. 3. 1. Benefits of category leadership
  4. 4. Not the “long tail”
  5. 5. “Natural Monopoly”
  6. 6. Implications
  7. 7. A. Compete harder in fewer categories
  8. 8. B. Publish authors, not books
  9. 9. C. Greater need for partnership between authors and publishers
  10. 10. Sourcebooks Author Toolkit
  11. 11. 2. Content continuum as a strategic opportunity
  12. 12. “We have moved from a world where things are sold to a world where things are bought” -Sam Bowers
  13. 13. Unbundling the publishing process
  14. 14. Trademark/ Licensing & Accounting; Copyright protection Administration Positioning Royalties Content Cultural Filter Development Copyedit and Physical & Digital Proofread Warehousing Content Design Physical Distribution Creation of content Digital Distribution portable files Printing/ Author Branding Manufacturing Niche community Trade Shows building PR, Marketing Creative Partner and Advertising Retail Marketing eCommerce and Sales Administration
  15. 15. Your customers (and you) are becoming better buyers
  16. 16. 3. Digital update
  17. 17. Content – any way you want it
  18. 18. Content continuum is a niche strategy
  19. 19. ? $0.99 - $4.99 $5.99 $12.99 $19.95 $$$ $4.99 25,001 25,001 Complete Baby Name Baby Name iPhone Best Baby Best Baby Book of Treasury Consulting apps Names Names Baby Names ebook MM
  20. 20. ? $$$ Baby Name Consulting $19.95 Baby Name Treasury $12.99 Complete Book of $5.99 Baby Names 25,001 Best Baby Names $4.99 MM 25,001 Best Baby $0.99 - Names $4.99 ebook iPhone apps
  21. 21. iPhone apps
  22. 22. Currently digital = ebooks and ebooks are another format(s)
  23. 23. enhanced ebooks or enhanced digital books
  24. 24. Issues 1. Downloading another platform? 2. DRM? 3. Pricing? 4. Multiplying formats
  25. 25. Most exciting aspect Creating new approaches to content - Integrating brick and mortar retailers and their websites
  26. 26. Most exciting aspect Creating new approaches to content - New approaches to showcasing a specific author
  27. 27. Most exciting aspect Creating new approaches to content - Deeper relationship with all types of customers
  28. 28. Most exciting aspect Creating new approaches to content - Expansion in our vision of who a customer can be
  29. 29. Tremendous opportunities for partnerships
  30. 30. The world just got a lot BIGGER
  31. 31. 4. Implications from sales and marketing
  32. 32. • In-person sales conference – gone • Online catalogs • Online ARCs • Restructuring marketing spending to better support bookseller partners
  33. 33. 5. From production to content delivery
  34. 34. Moved all Production to: VP, Director of Technology VP, Director of Technology and Content Delivery
  35. 35. Moving to complete XML workflow
  36. 36. 6. Inventory Management
  37. 37. Can we create a zero inventory model? if not… Can we create a viable ultra-low inventory model?
  38. 38. 7. Building a more flexible organization
  39. 39. Creating a real DNA for change
  40. 40. Change culture: proactive, led, optimistic, possibility-driven
  41. 41. Not Business As Usual A work in progress
  42. 42. Get in touch Email: dominique@sourcebooks.com Twitter: dmcnr LinkedIn Group: Ebooks, Digital Books and Digital Content Publishing Network www.sourcebooks.com

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