Becoming "Tuned In"
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A presentation about the book "Tuned In" - Uncovering the Extraordinary Opportunities That Lead to Business Breakthroughs
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Becoming "Tuned In"
- 1. Becoming TUNED IN Craig Stull, Phil Myers & David Meerman Scott A presentation by Bill Gammell about the book TUNED IN
- 2. … a presentation by Bill Gammell … (a fan of the book TUNED IN)
- 3. Help!
- 4. What’s up?
- 5. My widgets aren’t selling and I have a sales presentation on Tuesday and…
- 6. Wait, wait. S-l-o-w down.
- 7. The reason your widgets aren’t selling is because they’re not resonators .
- 8. Reso – what?
- 9. A resonator . It’s like this…
- 10. res o na tor [rez- uh -ney-ter] - noun 1. A product or service so powerful it sells itself. 2. An offering that connects to what your market values most.
- 11. I still don’t get it.
- 12. Well, can you think of a brand that solves a problem so well it sells itself?
- 13. Umm… I got nothing.
- 14. Why do I always get stuck with the winners?!
- 15. Let me give you some examples …
- 19. Mmm… Double tall, haf-caf vanilla…
- 20. … focus, my friend.
- 21. You see, a resonator is a product or service like Starbucks, American Idol or Google.
- 22. But I ain’t no Google.
- 23. True. But you can follow a proven 6-step method to help you uncover your resonator.
- 24. Hey! I once followed a step program. But I think there were 12 steps?? I remember when I first joined, I…
- 25. … F-O-C-U-S!
- 26. Oh, sorry. So, what are the steps ?
- 27. Let me show you.
- 28. Step One : Find unresolved problems
- 29. Step Two : Understand buyer personas
- 30. Step Three : Measure the impact
- 31. Step Four : Create breakthrough experiences
- 32. Step Five : Articulate powerful ideas
- 33. Step Six : Establish authentic connections
- 34. Hold on. Step two… ‘ Understand buyer…’
- 35. … Clueless.
- 36. On second thought, let me just give you this ...
- 37. What’s this?
- 38. A fantastic book that will walk you through the entire process.
- 39. I can feel its power!
- 40. Yep…it’s pretty powerful stuff.
- 41. Now, you, too can unleash the power !
- 42. Become TUNED IN by…
- 43. … listening to your CUSTOMERS and…
- 44. … your POTENTIAL CUSTOMERS…
- 45. … and buying this book.