BY JUHO TUNKELO
NOT Just Another Webinar,
Mentorship or ‘Course’...
NOT About ‘Learning To Write’
NOT Even About
‘Becoming A Copywriter’
(can lead to that IF you want it to)
This Is ALL About ‘Getting’And
Immediately Applying The
Very BEST of Copy...
...For Immediate Proﬁts!
“De-Mystifying Copywriting Into
Its Essential Components”
We’re About To Finally Break Down The Wall
Between The Copywriter And The Entrepreneur...
Element #1: The Offer
It’s Not What You Think It Is
It’s The Underlying Principle Of Copy
It’s What It Ultimately Leads To (So It’s
Best To Know This As You Write)
NOT Just About Discounts, Etc.
Element #2: Pricing
Let’s Face It: Many Buy On Price Alone
Discover The Secrets Of Pricing Right
(Essential In These Times Of Thrift)
When To Go Low, When To Go High...
Element #3: Positioning
Put Yourself In A Position Where People
Realize They Need You
Make Sure You Stand Out In A Crowd Of
Your Ideal Customers Cannot In All
Honesty Be Without You
Element #4: The Flow
The Most Common Mistake That Ruins
An Otherwise Well-Crafted Pitch
A Complete Turnoff In Hotly Competed
Markets (Online, This Is Every Market)
Learn The Natural Structure And Flow
Of Copy That Truly Sucks The Reader In
Element #5: Triggers
The Fundamental Psychological
Triggers That Make People Act
The Relationship Triggers That Create
Intimacy And The Need To Please
“Know, Like, Trust” - Advanced
Application Of The Uber Principle
Special: How To Cultivate Followership
Element #6: Visuals
THE Most Common Copy Turnoff Today
(And Oddly The Easiest To Fix - Do It!)
Who Are You Kidding - You Are Being
Judged On Looks First!
Get The 10 Principles Of Visual
Persuasion (Not Taught By Anyone)
Element #7: Drama
You Need To Open Fast With Drama
(See How TV Shows Do ‘Cold Open’)
Pull Them Into Your World And Show
The Magic Inside It...
Imply Transformation, Make It
Enticing... Then They’ll Follow You!
Element #8: Personality
People Buy From People -Unconsciously
Respond to Like Gestures And So On...
You Need To Show Up! (As Yourself)
Show Them The Real You And Your Real
Results... And They’ll Follow You!
Element #9: Bonding
When You Create A Bond... You’re In
Like James Bond (Insert Platitude...)
Stories That Make You Relatable vs.
Stories That Just Make You Boring
They’ll Do Anything For You
(Including Buy From You)
Sugar On Top:
Group Q&A Sessions
Your Questions Answered Via Email
Instant Messaging Access For Urgent
Needs (For The Duration Of E-Class)