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Conversations with
Everyday Objects

                 Bill DeRouchey
                      Ziba Design
1. Theory   2. Practice
People are surrounded by technology,
products that we design and make,
that they have to learn how to use.
How do they figure it all out?
People learn from past experiences.
They unconsciously look for language,
but language evolves and spreads.
Power icon
             01

Symbols start with one meaning,
then evolve and extend that meaning.
Meaning translates across products,
to become a true icon.
Meaning can survive a long time.
We need to see what people see.
We need to seek inspiration.
Inspiration from what we carry around.
Inspiration from common interactions.
Inspiration from what surrounds us.
Inspiration from what guides us.
Inspiration from what amuses us.
Inspiration from what intimidates us.
Inspiration from hacking it.
Inspiration from mixing it.
Inspiration from seeing the language.
We create and curate this language.
Elements    Relationships      Principles
Words       Layout             Clarity
Icons       Isolation          Perspective
Colors      Priority           Appropriateness
Shapes      Proximity          Purpose
Sounds      Repetition         Delight
Motion      Alignment
Gesture     Sequence
Size
Contour



The language of interaction.
Words. Command or label?
Words. Clarity or confusion?
Words. Avoid redefinitions.
Colors. Meaning or decoration?
Good. Forward. Start. OK.
Bad. Warning. Stop. Cancel.
Fire Bad.   Tree Pretty.
Icons. Habit or meaning?
Gesture. Natural or cryptic?
Layout. Structure vs. beauty.
Priority. Where is the focus?
Priority. Create a hero.
Clarity. Make sense or confusion?
Clarity. Action = results.
Perspective. Product or system?
Appropriate. Is that really necessary?
Appropriate. Is that really necessary?
Appropriate. Is that really necessary?
Purpose. Be yourself.
Seeking interaction designers…
Presentation at:
www. language     of interaction .com
                More at:
 www. history   of the button .com


       “bill_derouchey@ziba.com
       “billder” on most social networks

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Conversations With Everyday Objects