Bootstrap Experience Alamo Drafthouse 7 23 2009

The Alamo Experience Bootstrap Experience Subgroup July 23, 2009 Bijoy Goswami & Heather McKissick with Karrie League

Special Thanks … and viewers like you!

Tweeting the Austin Equation
Today: #ATXexperience
Follow @ATXequation for more
@bijoy
@heathermck
@drafthouse
@bootstrapaustin

What is the Bootstrap? Right Action Right Time rebootstrap ideation prod/serv/exp community (demo) youPlusU (awaken) inner journey customer valley of death ($ell) growth organization (build) founder you (discover) Know thyself (deepen) (dance) Maven () Evangelist () Relater July principle

The Birthday Party
Commodities
Experiences Services Goods Make Stage Deliver Customer expectations are higher than ever. We want what we want exactly when we want it. We slide up and down this scale at will. And we expect you to be ready. What’s the Point?

“ An experience occurs when [an organization] intentionally uses services as the stage, and goods as the props, to engage individual customers in a way that creates a memorable event” — Pine & Gilmore
Producer/Designer = Organization
Audience = Customer
Actor = Employee

Before During After Elements of Experience
Producer/Designer = Organization
Audience = Customer

Bootstrapping Your Experience
Questions for Karrie, Heather & Bijoy
Is your primary offering an experience?
How can you incorporate experience into your venture?
A few closing items …

What Next? Experience Subgroup
Happy Hour – Maudie’s, now!
Use #ATXexperience
Follow @ATXequation
Co-create “Scene maps” – more soon
Discuss
Google Group: http://groups.google.com/group/bootstrap-experience
… and join us for the next “experience!”

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Bootstrap Experience Alamo Drafthouse 7 23 2009

by Bijoy Goswami on Jul 24, 2009

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Bootstrap Experience Alamo Drafthouse 7 23 2009 Presentation Transcript