The Alamo Experience Bootstrap Experience Subgroup July 23, 2009 Bijoy Goswami & Heather McKissick with Karrie League

Special Thanks … and viewers like you!

Tweeting the Austin Equation Today: #ATXexperience Follow @ATXequation for more @bijoy @heathermck @drafthouse @bootstrapaustin

Today: #ATXexperience

Follow @ATXequation for more

@bijoy

@heathermck

@drafthouse

@bootstrapaustin

What is the Bootstrap? Right Action Right Time rebootstrap ideation prod/serv/exp community (demo) youPlusU (awaken) inner journey customer valley of death ($ell) growth organization (build) founder you (discover) Know thyself (deepen) (dance) Maven () Evangelist () Relater July principle

The Birthday Party Commodities Experiences Services Goods Make Stage Deliver Customer expectations are higher than ever. We want what we want exactly when we want it. We slide up and down this scale at will. And we expect you to be ready. What’s the Point?

Commodities

“ An experience occurs when [an organization] intentionally uses services as the stage, and goods as the props, to engage individual customers in a way that creates a memorable event” — Pine & Gilmore Producer/Designer = Organization Audience = Customer Actor = Employee

Producer/Designer = Organization

Audience = Customer

Actor = Employee

Before During After Elements of Experience Producer/Designer = Organization Audience = Customer

Producer/Designer = Organization

Audience = Customer

Bootstrapping Your Experience Questions for Karrie, Heather & Bijoy Is your primary offering an experience? How can you incorporate experience into your venture? A few closing items …

Questions for Karrie, Heather & Bijoy

Is your primary offering an experience?

How can you incorporate experience into your venture?

A few closing items …

What Next? Experience Subgroup Happy Hour – Maudie’s, now! Use #ATXexperience Follow @ATXequation Co-create “Scene maps” – more soon Discuss Google Group: http://groups.google.com/group/bootstrap-experience … and join us for the next “experience!”

Happy Hour – Maudie’s, now!

Use #ATXexperience

Follow @ATXequation

Co-create “Scene maps” – more soon

Discuss

Google Group: http://groups.google.com/group/bootstrap-experience

… and join us for the next “experience!”

Fin