Bootstrap Experience Alamo Drafthouse 7 23 2009

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Bootstrap Austin Experience Subgroup visited the Alamo Drafthouse and chatted with cofounder, Karrie League.

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  • The basic contstruct
  • Set the context as theatre
  • Bringing it back to Theater – continuous flow is important Introduce concept of on and off stage
  • Bootstrap Experience Alamo Drafthouse 7 23 2009

    1. 1. The Alamo Experience Bootstrap Experience Subgroup July 23, 2009 Bijoy Goswami & Heather McKissick with Karrie League
    2. 2. Special Thanks … and viewers like you!
    3. 3. Tweeting the Austin Equation <ul><li>Today: #ATXexperience </li></ul><ul><li>Follow @ATXequation for more </li></ul><ul><li>@bijoy </li></ul><ul><li>@heathermck </li></ul><ul><li>@drafthouse </li></ul><ul><li>@bootstrapaustin </li></ul>
    4. 4. What is the Bootstrap? Right Action Right Time rebootstrap ideation prod/serv/exp community (demo) youPlusU (awaken) inner journey customer valley of death ($ell) growth organization (build) founder you (discover) Know thyself (deepen) (dance) Maven () Evangelist () Relater July principle
    5. 5. The Birthday Party <ul><li>Commodities </li></ul>Experiences Services Goods Make Stage Deliver Customer expectations are higher than ever. We want what we want exactly when we want it. We slide up and down this scale at will. And we expect you to be ready. What’s the Point?
    6. 6. “ An experience occurs when [an organization] intentionally uses services as the stage, and goods as the props, to engage individual customers in a way that creates a memorable event” — Pine & Gilmore <ul><li>Producer/Designer = Organization </li></ul><ul><li>Audience = Customer </li></ul><ul><li>Actor = Employee </li></ul>
    7. 7. Before During After Elements of Experience <ul><li>Producer/Designer = Organization </li></ul><ul><li>Audience = Customer </li></ul>
    8. 8. Bootstrapping Your Experience <ul><li>Questions for Karrie, Heather & Bijoy </li></ul><ul><li>Is your primary offering an experience? </li></ul><ul><li>How can you incorporate experience into your venture? </li></ul><ul><li>A few closing items … </li></ul>
    9. 9. What Next? Experience Subgroup <ul><li>Happy Hour – Maudie’s, now! </li></ul><ul><li>Use #ATXexperience </li></ul><ul><li>Follow @ATXequation </li></ul><ul><li>Co-create “Scene maps” – more soon </li></ul><ul><li>Discuss </li></ul><ul><ul><li>Google Group: http://groups.google.com/group/bootstrap-experience </li></ul></ul><ul><ul><li>… and join us for the next “experience!” </li></ul></ul>
    10. 10. Fin

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