The document discusses a biannual pan-European meeting dedicated to scientific research and innovation that contributes to developing a European scientific identity and bridging the gap between science and society. It describes a European bus trip with 20 life sciences students from 4 universities that strengthened their ideas on the importance of collaboration between scientists from different disciplines. The students found that projects like this emphasize the need for collaboration and networking within the scientific community.

2. who is talking? gert van kerckhoven yvesdecat jörgkurtwegner long term communication partner of Janssen Research & Development acknowledgedscientific community builder exchange knowledge/ideas/… stimulate young scientists promoting science interdisciplinary cooperation & open innovation align business & academic world

3. our aim strategic & pragmatic partner for long term solutions

4. issue management marketing corporate communication employer branding

6. contributes to:

7. development of a European scientific identity

8. bridging the gap between science and society

9. exchanging scientific information

10. interdisciplinary contacts

11. communication in the scientific field

12. European bus trip from Scandinavia to Torino

15. not scientific

16. little to no involvement

17. what’s the use?

18. …

19. Facebook page

20. info session Jörg

21. blogs & links Jörg

22. digital camera”My opinion about the use of social media has changed radically. On forehand I was very skeptical about that. It is mainly used for social chit-chat. What I didn’t recognize was that it can be a strong instrument in science.“ (Jan-Hein Hooijschuur)

23. remarkable last 40-50 years # messages communication = difference maker scientific communication = textbook example

24. Me: A few words ... @joergkurtwegner

25. I am a chemist Photo – Flickr – susanbrandstudio

26. with a PhD in computer science Photo – Flickr – mercuryvapour

27. While studying I searched in books I am in big pharma, knowledge management and communication is not only important, it is a critical strategy! Photo – Flickr – emdot

28. Now, not only publications, but also data sources are ‘exploding’ Regulations -OMICS x5from 100k to 500k Last 10 years Patients Literature x1.6from 500k to 800k Last 10 years

29. Search and global collaboration withnon-digital media is not efficient, anymore. Photo – Flickr – Chris Devers

30. Competitionis global and efficiencyiskey! A growing long-tailraises a challenge forresearchfunding (and business sponsors) popularity Increase of new, user-centric and opportunities topics

31. How canweimprovethis? Increasenetworkingcapacity, knowledge management, and improvescientific communication (on multiple levels)

32. Making Deeper Connections Managing and tying knowledge together Photo – Flickr – Naveen Roy

33. The ESOF network wascreated and staystightlyconnected ESOF network Source: FaceBook, SocialGraph, joergkurtwegner

34. Collaborative literature management alsoincreasesfindability

35. Do you still believe your publications get a constant attention? Angewandte Chemie, 2011. DOI 10.1002/anie.201007335

36. Every connection adds and measures value Note: A publication is just one form of communication and knowledge we need to manage Photo – Flickr – Pink Sherbet Photography

37. I am Wegner, JK Jörg Kurt Wegner Joerg Kurt Wegner Joergkurtwegner … Indentitymanagmentiscritical

39. Digital communication examples Scientificknowledgemanagmentexamples ... and growth strategies

40. The Hexacyclinol showdown! The power of science 2.0 There's a Mitsunobu inversion, via thiophenol, which occurs on a brutally hindered tertiary alcohol, which is certainly not something I'd expect to happen, or count on midway through a thirty-odd step route. … But according to Rychnovsky, the published structure for the natural product has to be wrong! Like almost every other chemistry journalist and blogger at the ACS meeting, I spent Wednesday afternoon at the "Total Synthesis of Complex Molecules" symposium, or as I’d come to think of it: "The Hexacyclinol Showdown.“! Blogging Sources: [1], [2], [3], [4], [5], [6], [7]

41. Tips: Be honest, “real”, regular,be part of the crowd (one of us) Derek’s blog is very well established: He got featured by Nature publishing group Serves as a meeting place for pharma people, posts can be triggered by audience 26 Blogging

42. The digital age is the ‘metric’ age 27 Knowledge=People+Information Integration Personal metrics are keyContribution transparency! Blogging

44. Facilitating sharing with network

45. Facilitating findabilityBlogging

46. Growth tips: A bi-directionalintegration is a win-win senario! 29 Knowledge=People+Information Integration Strenghten connectivity over silos My blog Chemspider.com Blogging

47. Static: Flickr, GoogleMobile: Posterous 30 Holly Blue Mobile: post@posterous.com Image sharing

48. Growth tips, check what is trendin friend networks and expandknowledge=people+information 31 Best of the day Microblogging

49. Growth tips: Twitter analyticsCytoscape and Google-OpenSocial Find strong hubs in your networks, e.g.which Twitter followers have strong hubs you are not following till now? 32 Microblogging

50. Science wikisAn editable database the easy way 33 Wiki

51. Growth tips – Break down the silosMake use of semantic crowd-sourcing http://reflect.ws“social” curation of content Mashups increase efficiency and decreases “discovery costs” 34 Semantic web

52. For an efficient „digital“ communication A training for scientistsis a recommendedstrategy. Questions?@joergkurtwegner

53. what’s next? presentation ‘new role social media in scientific community’ create awareness integrate in education convince students of added value of social media social media day social media as integral part of curriculum prepare & coach positioning of UA as pioneer PR opportunities