Science communication - University of Antwerp


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A slide deck discussing the relevance of many-to-many communication as follow-up of the Janssen ESOF science bus.
The discussion took place at the University of Antwerp.

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  • Idea based on the story of MendeleevKeeping Found Things Found, page 255
  • Science communication - University of Antwerp

    1. 1. Me: A few words ...<br />@joergkurtwegner<br />
    2. 2. I am a chemist<br />Photo – Flickr – susanbrandstudio<br />
    3. 3. with a PhD in computer science<br />Photo – Flickr – mercuryvapour<br />
    4. 4. While studying I searched in books<br />I am in big pharma, knowledge management and communication is not only important, it is a critical strategy!<br />Photo – Flickr – emdot<br />
    5. 5. Now, not only publications, but also<br />data sources are ‘exploding’<br />Regulations<br />-OMICS<br />x5from 100k <br />to 500k<br />Last 10 years<br />Patients<br />Literature<br />x1.6from 500k <br />to 800k<br />Last 10 years<br />
    6. 6. Search and global collaboration withnon-digital media is not efficient, anymore.<br />Photo – Flickr – Chris Devers<br />
    7. 7. Competitionis global and efficiencyiskey! A growing long-tailraises a challenge forresearchfunding (and business sponsors)<br />popularity<br />Increase of new, <br />user-centric and <br />opportunities<br />topics<br />
    8. 8. How canweimprovethis?<br />Increasenetworkingcapacity, knowledge management, and improvescientific communication (on multiple levels)<br />
    9. 9. Making Deeper Connections<br />Managing and tying knowledge together<br />Photo – Flickr – Naveen Roy<br />
    10. 10. The ESOF network wascreated and staystightlyconnected<br />ESOF network<br />Source: FaceBook, SocialGraph, joergkurtwegner<br />
    11. 11. Collaborative literature management alsoincreasesfindability<br />
    12. 12. Do you still believe your publications get<br />a constant attention?<br />Angewandte Chemie, 2011. DOI 10.1002/anie.201007335<br />
    13. 13. Every connection adds and measures value<br />Note: A publication is just one form of communication and knowledge we need to manage<br />Photo – Flickr – Pink Sherbet Photography<br />
    14. 14. I am <br />Wegner, JK<br />Jörg Kurt Wegner<br />Joerg Kurt Wegner<br />Joergkurtwegner<br />…<br />Indentitymanagmentiscritical<br />
    15. 15.
    16. 16. Digital communication examples<br />Scientificknowledgemanagmentexamples<br />... and growth strategies<br />
    17. 17. The Hexacyclinol showdown! The power of science 2.0<br />There's a Mitsunobu inversion, via thiophenol, which occurs on a brutally hindered tertiary alcohol, which is certainly not something I'd expect to happen, or count on midway<br />through a thirty-odd step route.<br />… But according to Rychnovsky, the published structure for the natural product has to be wrong!<br />Like almost every other chemistry journalist and blogger at the ACS meeting, I spent Wednesday afternoon at the "Total Synthesis of Complex Molecules" symposium, or as I’d come to think of it: "The Hexacyclinol Showdown.“!<br />Blogging<br />Sources: [1], [2], [3], [4], [5], [6], [7]<br />
    18. 18. Tips: Be honest, “real”, regular,be part of the crowd (one of us)<br />Derek’s blog is very well established:<br />He got featured by Nature publishing group<br />Serves as a meeting place for pharma people, posts can be triggered by audience<br />18<br />Blogging<br />
    19. 19. The digital age is the ‘metric’ age<br />19<br />Knowledge=People+Information<br />Integration<br />Personal metrics are keyContribution transparency!<br />Blogging<br />
    20. 20. Growth tips: A bi-directionalintegration is a win-win senario!<br />20<br />Knowledge=People+Information<br />Integration<br /><ul><li> Integration of other personal content
    21. 21. Facilitating sharing with network
    22. 22. Facilitating findability</li></ul>Blogging<br />
    23. 23. Growth tips: A bi-directionalintegration is a win-win senario!<br />21<br />Knowledge=People+Information<br />Integration<br />Strenghten connectivity over silos<br />My blog<br /><br />Blogging<br />
    24. 24. Static: Flickr, GoogleMobile: Posterous<br />22<br />Holly Blue<br />Mobile:<br />Image sharing<br />
    25. 25. Growth tips, check what is trendin friend networks and expandknowledge=people+information<br />23<br />Best of the day<br />Microblogging<br />
    26. 26. Growth tips: Twitter analyticsCytoscape and Google-OpenSocial<br />Find strong hubs in your networks, e.g.which Twitter followers have strong hubs you are not following till now?<br />24<br />Microblogging<br />
    27. 27. Science wikisAn editable database the easy way<br />25<br />Wiki<br />
    28. 28. Growth tips – Break down the silosMake use of semantic crowd-sourcing<br />“social” curation of content<br />Mashups increase efficiency and decreases “discovery costs” <br />26<br />Semantic web<br />
    29. 29. For an efficient „digital“ communication<br />A training for scientistsis a recommendedstrategy.<br />Questions?@joergkurtwegner<br />