Mixing Business and Pleasure: Managing Your Personal Brand in Social Media
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Whether you are a social media maven or new kid on the block, you’ve likely questioned whether to submit that status update or post that picture at least once. Or perhaps you’ve debated accepting or sending a friend request or following someone? As our personal and professional lives blend together, how do you represent yourself online? How you and your colleagues use social media can greatly impact your organization's reputation with the community. In this workshop at the 2012 Bridge to Integrated Marketing and Fundraising Conference, Farra Trompeter and Danielle Brigida, Manager of Social Media at the National Wildlife Federation, looked at different ways you can shape and manage your brand online--including helpful tips and tools you can put in to practice immediately.
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Mixing Business and Pleasure: Managing Your Personal Brand in Social Media
- 1. Danielle Brigida, National Wildlife Federation Farra Trompeter, Big Duck #bridgeconf
- 2. #bridgeconf @farra @starfocus @bigduck @nwf bigducknyc.com | nwf.org
- 3. What we hope you will learn • How the online you may or may not differ from the offline/real "you” • Different ways you can shape and manage your brand online • Developing a personal positioning statement • Guidelines you might set for your organization bigducknyc.com | nwf.org
- 4. How do you use social media? bigducknyc.com | nwf.org
- 6. Personal Professional bigducknyc.com | nwf.org
- 8. What do your peers do? bigducknyc.com | nwf.org
- 9. What social media tools do you use? Survey conducted June 20-July 6, 2012; 209 completed responses bigducknyc.com | nwf.org
- 10. How do you approach social media? Totally separate Segmented 23% Blended 54% 23% Survey conducted June 20-July 6, 2012; 209 completed responses bigducknyc.com | nwf.org
- 11. What do you talk about on Facebook? Survey conducted June 20-July 6, 2012; 209 completed responses bigducknyc.com | nwf.org
- 12. Are you Facebook friends with your supervisor? Yes Yes, but limited No 38% 52% 10% Survey conducted June 20-July 6, 2012; 209 completed responses bigducknyc.com | nwf.org
- 13. How often do you check your Facebook settings? At least once/month 4% At least twice/year 4% About once/year Only when I first signed up 18% 32% I have no idea 42% Survey conducted June 20-July 6, 2012; 209 completed responses bigducknyc.com | nwf.org
- 14. How much time do you spend on social media/week? Less than 5 hours Between 5 and 10 hours 8% Between 10 and 20 hours 12% Between 20 and 40 hours 20% More than 40 hours 32% 28% Survey conducted June 20-July 6, 2012; 209 completed responses bigducknyc.com | nwf.org
- 15. Other survey takeaways • Only 8% protect their tweets • Most (75%) people rarely/never ask for recommendations on LinkedIn • 34% have shared their location on Foursquare; 28% never will • 44% Googled their name this past month • 48% monitor their brand using Klout, Social Mention, or other service bigducknyc.com | nwf.org
- 16. How can you manage your personal brand? bigducknyc.com | nwf.org
- 17. You can use social media to • Spread your organization’s mission • Be helpful • Be a thought leader • Develop community • Get a job…or help others get one • Generate support • Build your list of contacts bigducknyc.com | nwf.org
- 19. What do you want others to think of you? I am a __________ in __________ for __________ bigducknyc.com | nwf.org
- 20. What do your colleagues and friends think? • What personal brand attributes do you associate with _____? • What skills does _____ excel at? • What are _____ greatest strengths? • What are _____ greatest weaknesses? • Who would be interested in what ____ says? http://www.careers.uiowa.edu/video/personal_branding_class/additional_materials/Personal %20Brand%20Research%20Survey2.pdf bigducknyc.com | nwf.org
- 21. Who does Google think you are? bigducknyc.com | nwf.org
- 22. Take time to listen & respond bigducknyc.com | nwf.org
- 23. Set goals, then pick tools • Which tools let you tell the story the best? • Where is your audience? • What do you want them to do with you? • Are the tools you’re choosing serving your goals? • How much effort is it to maintain your presence? http://www.chrisbrogan.com/branding-basics-2011/ bigducknyc.com | nwf.org
- 24. Not sure what to post? WWGT! What Would Grandma Think? Nana Jewel bigducknyc.com | nwf.org
- 25. Involve your staff • Brainstorm situations and responses • Identify a go-to person for questions • Conduct surveys/interviews to get feedback, assess interest, etc. • Share draft policy in a staff meeting and invite feedback/questions • Provide trainings on privacy settings, tools • Include in staff orientation bigducknyc.com | nwf.org
- 26. http://www.slideshare.net/tammygordon/aarp-social-guidelines2010 bigducknyc.com | nwf.org
- 27. What are your fears? bigducknyc.com | nwf.org
- 28. What if I get… • Stalked • Fired • Risk Funding • Caught making a mistake • Ignored • Involved in a touchy public conversation • Stuck in my current job bigducknyc.com | nwf.org
- 29. Stalked? Don’t over share! bigducknyc.com | nwf.org
- 30. Fired? Be smart about how you engage bigducknyc.com | nwf.org
- 31. Funding fear? Know your funders… bigducknyc.com | nwf.org
- 32. Mistakes? Apologize ASAP bigducknyc.com | nwf.org
- 33. Ignored? Change up your tactics! • Talk to people by replying (not just at them) • Use wefollow and other sites to find people who are similar to you! • Tweet other people’s content • Make comments about other people’s tweets bigducknyc.com | nwf.org
- 34. Involved in a touchy conversation? Take the high road! bigducknyc.com | nwf.org
- 35. What if you leave the org? • Notify your friends/followers • Never say anything bad about your experience • You can change your username bigducknyc.com | nwf.org
- 36. The Power of Personal Accounts • Answer specific questions for @NWF as @starfocus • Tackle any customer service from @starfocus • Be more personal (I use a lots of emoticons) bigducknyc.com | nwf.org
- 37. Other NWF examples bigducknyc.com | nwf.org
- 38. Takeaways • Know your privacy settings • Limited view means limited impact • Do what’s comfortable for you • Learn from mistakes • Organize! bigducknyc.com | nwf.org
- 39. Resources bigducknyc.com | nwf.org
- 40. Want to learn more? • Brandraising, Sarah Durham http://amzn.com/0470527536 • Me 2.0, Dan Schawbel http://amzn.com/1607147122 • Branding Yourself, Erik Deckers & Kyle Lacy http://amzn.com/0789747278 bigducknyc.com | nwf.org
- 41. Want to learn more? • 10 Tips for Managing Your Personal Brand • Social Media for Nonprofit CEOs—How One Executive Director Manages it http://bigducknyc.com/blog • Boost Your Career with Social Media, HBR http://bit.ly/MxiQHh • Personal Boundaries in Online Community Management, SxSW panel http://bit.ly/Mecago bigducknyc.com | nwf.org
- 42. Contact Danielle brigidad@nwf.org linkedin.com/in/daniellebrigida twitter.com/starfocus Contact Farra farra@bigducknyc.com linkedin.com/in/farra twitter.com/farra bigducknyc.com | nwf.org
- 43. Contact Big Duck bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck bigducknyc.com | nwf.org
- 44. Contact Natl Wildlife Federation nwf.org blog.nwf.org facebook.com/nationalwildlife twitter.com/nwf bigducknyc.com | nwf.org
- 46. Don’t forget to visit the Solutions Showcase! Many of the ideas discussed today are on display at the Solutions Showcase! #bridgeconf