Title: ! Or ? Description: --------------- When should design be clear, and when should it be mysterious? --------------- Talk & speaker bio: http://beyondtellerrand.com/events/berlin-2015/speakers/chip-kidd MORE INFORMATION Watch this little recap video to get an impression how beyond tellerrand events look like: http://vimeo.com/69823900 Information about beyond tellerrand: http://beyondtellerrand.com/ http://twitter.com/btconf

2. “Chip Kidd is the
Meryl Streep of
book design.”
—Huffington Post,
May 2014

3. Does she
agree??

5. ! or ?

6. “FRAUD”
Essays by
DAVID
RAKOFF

7. THE VISUAL
VERNACULAR
:
FORM vs.
CONTENT!

8. DAVID RAKOFF

11. DAVID RAKOFF

12. DAVID RAKOFF

13. DAVID RAKOFF

14. “GULP”
A tour of the human
digestive system by
Mary Roach

17. ! or ?

18. “Can you
really…?”

20. USEFUL
MYSTERY

22. UNUSEFUL
CLARITY

26. Excuse me,
I’m on
WHAT??

28. AUGUSTEN
BURROUGHS

29. “POSSIBLE
SIDE EFFECTS”

32. ENJOY
THE
PROCESS!

33. NOT CRY
AUGUSTEN’S

38. The answer:
PIMP YOUR
PETS FOR
CHRIST!!!!

48. Batman,
a blank
slate:

98. HARUKI
MURAKAMI

99. COLORLESS
TSUKURU TAKAMI
AND HIS
YEARS OF
PILGRIMAGE

100. “We were
like five fingers
on a hand.”

107. WHAT
WAS
NEXT WAS . .
.
STRANGE

110. TYPE
DIRECTORS
CLUB
34th annual.

111. The safe one.
Eye candy.

115. The risky one:
Pull quotes
ripped from the
newspaper!!

116. TYPE
DIRECTORS
CLUB

125. Too risky,
alas.

127. AND
SO . . .

130. ANOTHER
book on
‘Peanuts’??

131. “Only What’s
Necessary”

138. FORM
vs.
CONTENT
FINALE!

139. FORM:
Peter Lorre
CONTENT:
Taylor Swift

140. FORM:
Margaret
Hamilton
CONTENT:
Bruno Mars &

141. FORM:
Donald Trump
CONTENT:
Dorothy in the
last scene of
‘The Wizard of Oz’

142. FORM:
Queen Elizabeth II
CONTENT:
The Weeknd

143. www.
chipkidd
.com