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99 Cents TV two-pager

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99 Cents TV two-pager

  1. 1. 6399 Wilshire Boulevard | Suite 511 | Los Angeles, CA. 90048 | USA | Tel + 1 323 781 13 00 191 Jan Smuts Avenue | Parktown North | Johannesburg 2193 | South Africa | Tel + 27 11 482 6110 01 BP 12 12 2 | Rue Nogues | Immeuble Gruber | Abidjan 01 | Cote D’Ivoire | Tel + 225 20 22 58 66 WE CAN HELP YOU ADOPT THE REST OF THE WORLD The international commerce of television content has been around since the early sixties. What was once an activity with less than $1 billion in annual foreign sales predominantly dominated by US Studios is now a global $20 billion wholesale industry saddled with the proliferation of new programming, the explosion of alternative distribution platforms, fragmented advertising budgets - and the obligation to service an ever-growing number of emerging countries to offset revenue declines in more developed markets. Indeed, these 150+ countries and their billions of viewers contribute to a fast-rising share of global television content sales, but despite indicators pointing to continuous growth, rights holders often lack the necessary resources and time to do business in countries with en environment every bit as complex and swiftly evolving as its counterpart in developed markets. In such a challenging environment, 99 CENTS TV will help US companies open doors in emerging territories and develop with them market-entry sales strategies centered on the practical appeal of affordability in sensitive times: right holders will be expected to offer meticulously curated selections of premium TV shows, available for immediate delivery and at a substantial discount over regular terms. At the early stages of the strategy’s deployment - from afar and on the ground - 99 CENTS TV will also supervise all sale processes from marketing, to legal, material shipping, money collection and to reporting.
  2. 2. 6399 Wilshire Boulevard | Suite 511 | Los Angeles, CA. 90048 | USA | Tel + 1 323 781 13 00 191 Jan Smuts Avenue | Parktown North | Johannesburg 2193 | South Africa | Tel + 27 11 482 6110 01 BP 12 12 2 | Rue Nogues | Immeuble Gruber | Abidjan 01 | Cote D’Ivoire | Tel + 225 20 22 58 66 THE 99 CENTS TV DEAL Services offered by 99 CENTS TV cover emerging world regions where audiences are more and more fragmented, culturally diverse, techno-savvy and always on the move the following, and where the following languages are spoken by a majority of inhabitants as a first or secondary language: ARABIC, ENGLISH, FRENCH, KOREAN, MANDARIN, PORTUGUESE, RUSSIAN, SPANISH and SWAHILI. On the other end of the phone - or face to face - content acquisitions executives will find a dedicated team mixing linguistic and marketing skills, powerful databases, and the convenience of broadband and regional trade-shows to quickly deliver measurable results. The in-house 99 CENTS TV sales team has been trained to capitalize on a sense of urgency, boost buyers’ interest in large volume of content at reasonable prices and offer them a more interactive and personalized purchasing experience. This team also has the joint authority and responsibility to sign pre-established deal memos and close deals, establish contracts and invoices, and ship transcripts and materials and transcripts via secure channels. 99 CENTS TV operates under a temporary, revenue sharing based, agreement valid until such time as when the right holder feels confortable enough to pursue business in these marketplaces on his own, and supply its content at a regular price. Rights holders will have full control over content selection and pricing, as long as favorable licensing terms are agreed upon for premium programming. They will also be expected to pay an upfront fee to cover costs associated to the production of multilingual promotional material highlighting the characteristics, benefits and adaptability of each TV show. As a new department of BASIC LEAD, the organizers of the renown DISCOP markets, 99 CENTS TV will be backed by 25 years of experience exploring opportunities and facilitating multiplatform television content business in rapidly-developing marketplaces.

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