Workshop presentation first given on 16 March 2010 in London, UK, at the Social Media World Forum.
Presentation by Beth Granter, social media consultant, at NixonMcInnes.
12. Google Ad Planner: to understand audience behaviours, types of sites visited E.g. Gathering advice from forums and blogs Socialising on Facebook Shopping for food and household items Researching property & holidays Reading news Watching TV programmes Paying bills
13. Complex searches in Twellow Location & bio search, & follow directly on the page E.g. search ("united kingdom" | UK) ("football" | "footy”)
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15. Tracking buzz with Samepoint Track number of results (before, during & after campaign)
36. http://technorati.com/ Blog search and ranking http://blogsearch.google.com/ Blog search http://www.twellow.com/ Twitter directory http://twitter.grader.com/search Twitter user search and ranking http://google.com > Filter results by Discussions http://www.samepoint.com/ Conversation search, buzz http://socialmention.com/ Conversation search, sentiment http://delicious.com/ Social bookmarking – search by popularity *use Greasemonkey plugin to order results https://addons.mozilla.org/en-US/firefox/addon/2007 Google PageRank plugin for Firefox http://www.facebook.com/ads/create/ Facebook Ad creator – demographic size Finding your audience and ranking influencers