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Free Tools for Social Media (research and measurement)

Workshop presentation first given on 16 March 2010 in London, UK, at the Social Media World Forum.

Presentation by Beth Granter, social media consultant, at NixonMcInnes.

Free Tools for Social Media (research and measurement)

  1. Free Tools for Social Media (research and measurement)
  2. i’m a consultant at social media agency nixonmcinnes hello! I’m Beth Granter
  3. NixonMcInnes clients
  4. Why free tools? — Useful for pitch research, & to validate plans — Good when budgets are low — Good in addition to paid tools
  5. I’m going to talk about my toolbox — Tools I use for research — Tools I use for measurement — What and how, not so much why
  6. Tools for research — To find people — To rank influencers — To find conversations, themes — To plan when to act and what to say
  7. Tools for measurement — To baseline, assess current amount of buzz — To track changes — Specific to platform vs generic
  8. Google’s search filters — Blogs — Discussions — Length
  9. Google Insights: to check timing & popularity of terms
  10. Google Insights part 2: to check folksonomy & regional interest
  11. Google Wonder Wheel: to explore & represent related searches
  12. Google Ad Planner: to understand audience behaviours, types of sites visited E.g. Gathering advice from forums and blogs Socialising on Facebook Shopping for food and household items Researching property & holidays Reading news Watching TV programmes Paying bills
  13. Complex searches in Twellow Location & bio search, & follow directly on the page E.g. search ("united kingdom" | UK) ("football" | "footy”)
  14. Filter by type in Samepoint <ul><li>Grab RSS feed of results </li></ul><ul><li>At a glance sentiment (questionable reliability?) </li></ul>
  15. Tracking buzz with Samepoint Track number of results (before, during & after campaign)
  16. Sort delicious links by popularity Greasemonkey plugin for Firefox
  17. Facebook Insights — Contact acquisition (total fans) — Engagement (interactions)
  18. Facebook Insights — Audience insights (demographics)
  19. Socialmention for research Filter, subscribe to RSS & export CSV
  20. Socialmention for measurement
  21. (if you’re in a hurry)
  22. Popularity vs influence Source: Onalytica
  23. Popularity vs influence
  25. Twitter grader to find influence path
  26. If you want even more Twitter metrics…
  27. Firefox plugin for Google PageRank, Alexa & Compete stats while you browse
  28. <ul><li>Measures social media influence of an individual or brand, based on: </li></ul><ul><ul><li>Popularity (who you know and the extent of your online network) </li></ul></ul><ul><ul><li>Impact (how much people listen to you online) </li></ul></ul><ul><ul><li>Activity (how active you are online) </li></ul></ul><ul><ul><li>Individuality (how easy you are to find online according to your name etc.) </li></ul></ul><ul><li>Numerical values, e.g. x blog posts in the last month, fed into a vector that partially normalises over the user population, to get a final score. Like Google's PageRank </li></ul>
  31. Google Analytics Advanced Segments
  32. Google Analytics Advanced Segments Use segments to exclude other ad streams, e.g. banner ads Then look at behaviour e.g. time on site
  33. Baseline & measure with search engine results
  34. Keeping track of blogger/forum outreach
  35. THE END! [email_address]
  36. Blog search and ranking Blog search Twitter directory Twitter user search and ranking > Filter results by Discussions Conversation search, buzz Conversation search, sentiment Social bookmarking – search by popularity *use Greasemonkey plugin to order results Google PageRank plugin for Firefox Facebook Ad creator – demographic size Finding your audience and ranking influencers

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Workshop presentation first given on 16 March 2010 in London, UK, at the Social Media World Forum. Presentation by Beth Granter, social media consultant, at NixonMcInnes.


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