Alfons cornella vision futuro

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Marathon in Business Administration and Innovation - 7 de Junio 2012, Barcelona

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Alfons cornella vision futuro

  1. 1. A vision of the future Alfons Cornella, Infonomia
  2. 2. Changes…
  3. 3. http://www.youtube.com/watch?v=nUQsRPJ1dYw
  4. 4. Ambientdevices.com
  5. 5. http://www.youtube.com/watch?v=diLq7nHNpOk
  6. 6. http://www.youtube.com/watch?v=7xbHRj1Djbo
  7. 7. http://www.youtube.com/watch?v=bUxAwMHgrPQ
  8. 8. Companies…
  9. 9. resources marketsproducts
  10. 10. how whowhat
  11. 11. old:supply < demand
  12. 12. new:supply > demand
  13. 13. The critical variable…
  14. 14. p = output / input
  15. 15. +p = output / input
  16. 16. p = output / input -
  17. 17. p = output / input - cost reduction
  18. 18. robots
  19. 19. outsourcing
  20. 20. Self-service
  21. 21. Value chain
  22. 22. Value enhancement +p = output / input
  23. 23. Customer tuning
  24. 24. Value shells
  25. 25. p = output / input efficiency
  26. 26. p = output / input difference
  27. 27. resourcessupply > demand markets efficiency x difference products
  28. 28. resources …innovation marketsproducts
  29. 29. …innovation
  30. 30. resultsideas mgmt value
  31. 31. resultsideas mgmt value
  32. 32. How to innovate? solving problems…
  33. 33. Problemsare not seen as such
  34. 34. http://www.youtube.com/watch?v=X813eTuZJkc
  35. 35. Whose problems? How?
  36. 36. How to innovate? Detecting opportunities…
  37. 37. Sociological changes
  38. 38. Technological changes
  39. 39. How to detect changes?
  40. 40. How to innovate? Exploring the borders…
  41. 41. What do we do well?What do we know to do well?
  42. 42. resultsideas mgmt value
  43. 43. How to innovate? What is value to our customers…
  44. 44. How to innovate? Value =
  45. 45. NeedsApproachBenefitsCompetitorsHookInnovation, the five disciplines, Carlson & Wilmot, SRI 2006
  46. 46. A conversationwith our customers
  47. 47. How to innovate? exploring customers overserved, underserved and nonserved
  48. 48. overserved www.qbhouse.co.jp
  49. 49. underserved
  50. 50. nonserved
  51. 51. How to innovate? Co-creating…
  52. 52. customers design
  53. 53. http://www.youtube.com/watch?v=vTSDPKktbUk&feature=results_main&playnext=1&list=PL0A6CA728EE0DBB9D
  54. 54. Customers propose
  55. 55. resultsideas mgmt value
  56. 56. Business Models…
  57. 57. Fuente: Business Model Generation (2009)
  58. 58. Fuente: Business Model Generation (2009)
  59. 59. Fuente: Business Model Generation (2009)
  60. 60. Fuente: Business Model Generation (2009)
  61. 61. Fuente: Business Model Generation (2009)
  62. 62. Fuente: Business Model Generation (2009)
  63. 63. Fuente: Business Model Generation (2009)
  64. 64. Co-innovation…
  65. 65. Usaa + ups
  66. 66. +
  67. 67. +
  68. 68. +
  69. 69. Foster systematicintersections
  70. 70. so…
  71. 71. resources …innovationmarketsproducts
  72. 72. 1)Whose problems? How?
  73. 73. 2)How to detect changes?
  74. 74. 3)Value is the key word

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