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Innovation in product development:
A chat about finding and validating
opportunities for products

Prepared by: James Tori...
A couple of ways to
generate ideas for products
Customer
Driven
Technology Driven
Observe the customers journey for
opportunities to innovate

https://uxmag.com/articles/experience-maps-identify-inefficie...
"Take a human desire, preferably one
that has been around for a really long
time . . . identify that desire and use
modern...
Thoughts?
A couple of ways to test
your ideas
Opportunity Assessments – Do I have a problem worth solving?
•

Who are we solving the problem for? (target market)

•

Wh...
Thoughts?
Hypotheses Driven

Test

Pivot
Hypotheses

Test

Build

Measure
Pivot

11
Learn as quickly as possible, As often as possible,
For as cheaply as possible
1
2
Speed = More iterations = More learning

1
3
Test without building a product

1
4
Minimal viable product : for people to want to

use it
1
5
Thoughts?
Thank you
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A chat about finding and validating opportunities for products

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A chat about finding and validating opportunities for products for a session at #IDEAchat, part of Global Entrepreneurship Week.

Published in: Technology, Business
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A chat about finding and validating opportunities for products

  1. 1. Innovation in product development: A chat about finding and validating opportunities for products Prepared by: James Torio Oct 22, 2013
  2. 2. A couple of ways to generate ideas for products
  3. 3. Customer Driven
  4. 4. Technology Driven
  5. 5. Observe the customers journey for opportunities to innovate https://uxmag.com/articles/experience-maps-identify-inefficiencies-and-opportunities
  6. 6. "Take a human desire, preferably one that has been around for a really long time . . . identify that desire and use modern technology to take out steps.” EV WILLIAMS, COFOUNDER OF BLOGGER, TWITTER, AND MEDIUM.
  7. 7. Thoughts?
  8. 8. A couple of ways to test your ideas
  9. 9. Opportunity Assessments – Do I have a problem worth solving? • Who are we solving the problem for? (target market) • What problem are we solving? (top 3 problems) • What alternatives are out there (competitive landscape) • What is our value proposition? (why are you different and worth paying attention to?) • What factors are critical to success? (solution requirements) • How will we measure success? (business metrics) • How big is the opportunity? (market size) • Why now? (market window) • How will we launch this product? (go to market strategy) • Why are we best suited to pursue this? (our differentiator) • What are the revenue streams? () • What is the cost structure? () 9
  10. 10. Thoughts?
  11. 11. Hypotheses Driven Test Pivot Hypotheses Test Build Measure Pivot 11
  12. 12. Learn as quickly as possible, As often as possible, For as cheaply as possible 1 2
  13. 13. Speed = More iterations = More learning 1 3
  14. 14. Test without building a product 1 4
  15. 15. Minimal viable product : for people to want to use it 1 5
  16. 16. Thoughts?
  17. 17. Thank you

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