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A vision of the future    Alfons Cornella, Infonomia
Changes…
http://www.youtube.com/watch?v=nUQsRPJ1dYw
Ambientdevices.com
http://www.youtube.com/watch?v=diLq7nHNpOk
http://www.youtube.com/watch?v=7xbHRj1Djbo
http://www.youtube.com/watch?v=bUxAwMHgrPQ
Companies…
resources                       marketsproducts
how             whowhat
old:supply < demand
new:supply > demand
The critical variable…
p = output / input
+p = output / input
p = output / input              -
p = output / input                       -           cost reduction
robots
outsourcing
Self-service
Value chain
Value enhancement    +p = output / input
Customer tuning
Value shells
p = output / input             efficiency
p = output / input    difference
resourcessupply > demand                                 markets                  efficiency x difference    products
resources   …innovation                       marketsproducts
…innovation
resultsideas   mgmt      value
resultsideas   mgmt      value
How to innovate?               solving             problems…
Problemsare not seen   as such
http://www.youtube.com/watch?v=X813eTuZJkc
Whose problems?     How?
How to innovate?           Detecting         opportunities…
Sociological changes
Technological  changes
How to detect changes?
How to innovate?            Exploring          the borders…
What do we do well?What do we know to do well?
resultsideas   mgmt      value
How to innovate?        What is value     to our customers…
How to innovate?               Value =
NeedsApproachBenefitsCompetitorsHookInnovation, the five disciplines, Carlson & Wilmot, SRI 2006
A conversationwith our customers
How to innovate?      exploring customers          overserved,       underserved and           nonserved
overserved   www.qbhouse.co.jp
underserved
nonserved
How to innovate?            Co-creating…
customers design
http://www.youtube.com/watch?v=vTSDPKktbUk&feature=results_main&playnext=1&list=PL0A6CA728EE0DBB9D
Customers propose
resultsideas   mgmt      value
Business Models…
Fuente: Business Model Generation (2009)
Fuente: Business Model Generation (2009)
Fuente: Business Model Generation (2009)
Fuente: Business Model Generation (2009)
Fuente: Business Model Generation (2009)
Fuente: Business Model Generation (2009)
Fuente: Business Model Generation (2009)
Co-innovation…
Usaa + ups
+
+
+
Foster systematicintersections
so…
resources   …innovationmarketsproducts
1)Whose problems?     How?
2)How to detect changes?
3)Value is the key word
Alfons cornella   vision futuro
Alfons cornella   vision futuro
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Alfons cornella   vision futuro
Alfons cornella   vision futuro
Alfons cornella   vision futuro
Alfons cornella   vision futuro
Alfons cornella   vision futuro
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Alfons cornella   vision futuro
Alfons cornella   vision futuro
Alfons cornella   vision futuro
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Alfons cornella   vision futuro
Alfons cornella   vision futuro
Alfons cornella   vision futuro
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Alfons cornella   vision futuro
Alfons cornella   vision futuro
Alfons cornella   vision futuro
Alfons cornella   vision futuro
Alfons cornella   vision futuro
Alfons cornella   vision futuro
Alfons cornella   vision futuro
Alfons cornella   vision futuro
Alfons cornella   vision futuro
Alfons cornella   vision futuro
Alfons cornella   vision futuro
Alfons cornella   vision futuro
Alfons cornella   vision futuro
Alfons cornella   vision futuro
Alfons cornella   vision futuro
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Alfons cornella   vision futuro
Alfons cornella   vision futuro
Alfons cornella   vision futuro
Alfons cornella   vision futuro
Alfons cornella   vision futuro
Alfons cornella   vision futuro
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Alfons cornella vision futuro

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Marathon in Business Administration and Innovation - 7 de Junio 2012, Barcelona

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Alfons cornella vision futuro

  1. 1. A vision of the future Alfons Cornella, Infonomia
  2. 2. Changes…
  3. 3. http://www.youtube.com/watch?v=nUQsRPJ1dYw
  4. 4. Ambientdevices.com
  5. 5. http://www.youtube.com/watch?v=diLq7nHNpOk
  6. 6. http://www.youtube.com/watch?v=7xbHRj1Djbo
  7. 7. http://www.youtube.com/watch?v=bUxAwMHgrPQ
  8. 8. Companies…
  9. 9. resources marketsproducts
  10. 10. how whowhat
  11. 11. old:supply < demand
  12. 12. new:supply > demand
  13. 13. The critical variable…
  14. 14. p = output / input
  15. 15. +p = output / input
  16. 16. p = output / input -
  17. 17. p = output / input - cost reduction
  18. 18. robots
  19. 19. outsourcing
  20. 20. Self-service
  21. 21. Value chain
  22. 22. Value enhancement +p = output / input
  23. 23. Customer tuning
  24. 24. Value shells
  25. 25. p = output / input efficiency
  26. 26. p = output / input difference
  27. 27. resourcessupply > demand markets efficiency x difference products
  28. 28. resources …innovation marketsproducts
  29. 29. …innovation
  30. 30. resultsideas mgmt value
  31. 31. resultsideas mgmt value
  32. 32. How to innovate? solving problems…
  33. 33. Problemsare not seen as such
  34. 34. http://www.youtube.com/watch?v=X813eTuZJkc
  35. 35. Whose problems? How?
  36. 36. How to innovate? Detecting opportunities…
  37. 37. Sociological changes
  38. 38. Technological changes
  39. 39. How to detect changes?
  40. 40. How to innovate? Exploring the borders…
  41. 41. What do we do well?What do we know to do well?
  42. 42. resultsideas mgmt value
  43. 43. How to innovate? What is value to our customers…
  44. 44. How to innovate? Value =
  45. 45. NeedsApproachBenefitsCompetitorsHookInnovation, the five disciplines, Carlson & Wilmot, SRI 2006
  46. 46. A conversationwith our customers
  47. 47. How to innovate? exploring customers overserved, underserved and nonserved
  48. 48. overserved www.qbhouse.co.jp
  49. 49. underserved
  50. 50. nonserved
  51. 51. How to innovate? Co-creating…
  52. 52. customers design
  53. 53. http://www.youtube.com/watch?v=vTSDPKktbUk&feature=results_main&playnext=1&list=PL0A6CA728EE0DBB9D
  54. 54. Customers propose
  55. 55. resultsideas mgmt value
  56. 56. Business Models…
  57. 57. Fuente: Business Model Generation (2009)
  58. 58. Fuente: Business Model Generation (2009)
  59. 59. Fuente: Business Model Generation (2009)
  60. 60. Fuente: Business Model Generation (2009)
  61. 61. Fuente: Business Model Generation (2009)
  62. 62. Fuente: Business Model Generation (2009)
  63. 63. Fuente: Business Model Generation (2009)
  64. 64. Co-innovation…
  65. 65. Usaa + ups
  66. 66. +
  67. 67. +
  68. 68. +
  69. 69. Foster systematicintersections
  70. 70. so…
  71. 71. resources …innovationmarketsproducts
  72. 72. 1)Whose problems? How?
  73. 73. 2)How to detect changes?
  74. 74. 3)Value is the key word

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