How to leverage social media
 for greater ministry impact

    Louisiana Baptist Convention
            March 2010
Goals and Objectives


                  Session 1 - Theory


1. Define Social Media


2. Provide an Overview of Platforms...
Goals and Objectives


                  Session 2 - Practice


4. Craft Your Social Media Strategy


5. Manage Your Time
...
What is Social Media?


Social media
From Wikipedia, the free encyclopedia
Social media is online content created by peopl...
What is Social Media?


Social media
From Wikipedia, the free encyclopedia


...It's a fusion of sociology and technology,...
What is Social Media?

Social media
From Wikipedia, the free encyclopedia



       democratization of information, transf...
But What Does That Mean?



Social Media represents 3 important realities:


1. Content rules.
But What Does That Mean?


Social Media represents 3 important realities:


1. Content rules.


2. You can be ignored.
But What Does That Mean?


Social Media represents 3 important realities:


1. Content rules.


2. You can be ignored.


3...
Overview of Platforms and Tools
       Just a few examples...
Overview of Platforms and Tools

Platforms:                Tools:
1. Desktop/Laptop         1. Content
2. Cell Phone/Smart...
Outline a Few Guiding Principles


          Rules to live by in a Social Media world


1. You are who you are online.
Outline a Few Guiding Principles

        Rules to live by in a Social Media world


1. You are who you are online.
2. Goo...
Outline a Few Guiding Principles

        Rules to live by in a Social Media world


1. You are who you are online.
2. Goo...
Outline a Few Guiding Principles

         Rules to live by in a Social Media world


1. You are who you are online.
2. Go...
Outline a Few Guiding Principles

         Rules to live by in a Social Media world


1. You are who you are online.
2. Go...
Questions?


             In Review: Session 1 - Theory


1. Define Social Media


2. Provide an Overview of Platforms and...
Next Session: Practice

                  Session 2 - Practice


4. Craft Your Social Media Strategy


5. Manage Your Time...
Craft Your Social Media Strategy



             You have an
       important choice to make.


      Which path will you ...
Craft Your Social Media Strategy
Craft Your Social Media Strategy


      Message
       Sender




      Social Media is Communication.
Craft Your Social Media Strategy


          Basic Principles of Communication


1. Carefully define the message you want ...
Craft Your Social Media Strategy


          Basic Principles of Communication


1. Carefully define the message you want ...
Craft Your Social Media Strategy


          Basic Principles of Communication


1. Carefully define the message you want ...
Craft Your Social Media Strategy


          Basic Principles of Communication


1. Carefully define the message you want ...
Craft Your Social Media Strategy



        There is no
      one-size-fits-all
         strategy!
Craft Your Social Media Strategy

            My Strategy




            GENERIS

                           Blog
       ...
Craft Your Social Media Strategy

            My Strategy

                            Twitter
                          (...
Craft Your Social Media Strategy

                       My Strategy

       Facebook                        Twitter
     ...
Craft Your Social Media Strategy

                       My Strategy

       Facebook                        Twitter
     ...
Craft Your Social Media Strategy


            5 Steps to Creating Your Strategy


1. Decide if Social Media is right for ...
Craft Your Social Media Strategy


            5 Steps to Creating Your Strategy


1. Decide if Social Media is right for ...
Craft Your Social Media Strategy


            5 Steps to Creating Your Strategy


1. Decide if Social Media is right for ...
Craft Your Social Media Strategy


            5 Steps to Creating Your Strategy


1. Decide if Social Media is right for ...
Craft Your Social Media Strategy


            5 Steps to Creating Your Strategy


1. Decide if Social Media is right for ...
Manage Your Time


          3 Realities You Need To Keep In Mind


1. Learning takes place "off the clock."
Manage Your Time


          3 Realities You Need To Keep In Mind


1. Learning takes place "off the clock."
2. Nothing wo...
Manage Your Time


          3 Realities You Need To Keep In Mind


1. Learning takes place "off the clock."
2. Nothing wo...
Manage Your Time

Basic Tools You Can Use     Platforms


1. Blogs/Blog Aggregators   1. Laptops
2. Twitter Search        ...
Manage Your Time


There are unlimited ways to monitor, measure, and
    participate in the Social Media revolution.


   ...
10 Commandments of Social Media




1. Encourage User-Generated Content.
10 Commandments of Social Media




1. Encourage User-Generated Content.
2. Make it shareable.
10 Commandments of Social Media



1. Encourage User-Generated Content.
2. Make it shareable.
3. Keep relationships the pr...
10 Commandments of Social Media



1. Encourage User-Generated Content.
2. Make it shareable.
3. Keep relationships the pr...
10 Commandments of Social Media


1. Encourage User-Generated Content.
2. Make it shareable.
3. Keep relationships the pri...
10 Commandments of Social Media


1. Encourage User-Generated Content.
2. Make it shareable.
3. Keep relationships the pri...
10 Commandments of Social Media

1. Encourage User-Generated Content.
2. Make it shareable.
3. Keep relationships the prim...
10 Commandments of Social Media

1. Encourage User-Generated Content.
2. Make it shareable.
3. Keep relationships the prim...
10 Commandments of Social Media
1. Encourage User-Generated Content.
2. Make it shareable.
3. Keep relationships the prima...
10 Commandments of Social Media
1. Encourage User-Generated Content.
2. Make it shareable.
3. Keep relationships the prima...
Any Questions?


           Join
           the
        Revolution!
Contact Information

         Ben Stroup


    Twitter: @ben_stroup
    Facebook: Ben Stroup
    LinkedIn: Ben Stroup


  ...
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How to leverage social media for greater ministry impact

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This presentation was given at an event for church leaders hosted by the Louisiana Baptist Convention on March 12. The intent was to define a philosophy and practice for social media that moved it from simply a platform to an effective ministry tool.

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  • How to leverage social media for greater ministry impact

    1. 1. How to leverage social media for greater ministry impact Louisiana Baptist Convention March 2010
    2. 2. Goals and Objectives Session 1 - Theory 1. Define Social Media 2. Provide an Overview of Platforms and Tools 3. Outline a Few Guiding Principles
    3. 3. Goals and Objectives Session 2 - Practice 4. Craft Your Social Media Strategy 5. Manage Your Time 6. 10 Commandments of Social Media
    4. 4. What is Social Media? Social media From Wikipedia, the free encyclopedia Social media is online content created by people using highly accessible and scalable social media is a publishing technologies. At its most basic sense, shift in how people discover, read and share news, information and content. 
    5. 5. What is Social Media? Social media From Wikipedia, the free encyclopedia ...It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and ...
    6. 6. What is Social Media? Social media From Wikipedia, the free encyclopedia democratization of information, transforming ...is the people from content readers into publishers.... 
    7. 7. But What Does That Mean? Social Media represents 3 important realities: 1. Content rules.
    8. 8. But What Does That Mean? Social Media represents 3 important realities: 1. Content rules. 2. You can be ignored.
    9. 9. But What Does That Mean? Social Media represents 3 important realities: 1. Content rules. 2. You can be ignored. 3. You're not in control.
    10. 10. Overview of Platforms and Tools Just a few examples...
    11. 11. Overview of Platforms and Tools Platforms: Tools: 1. Desktop/Laptop 1. Content 2. Cell Phone/Smart Phone 2. Photos 3. Audio/Video Common Characteristics: Common Characteristics: 1. Web-based 1. Integration 2. Free (Open Source) 2. Collaboration
    12. 12. Outline a Few Guiding Principles Rules to live by in a Social Media world 1. You are who you are online.
    13. 13. Outline a Few Guiding Principles Rules to live by in a Social Media world 1. You are who you are online. 2. Google matters.
    14. 14. Outline a Few Guiding Principles Rules to live by in a Social Media world 1. You are who you are online. 2. Google matters. 3. Content creates opportunity.
    15. 15. Outline a Few Guiding Principles Rules to live by in a Social Media world 1. You are who you are online. 2. Google matters. 3. Content creates opportunity. 4. The power rests with the individual.
    16. 16. Outline a Few Guiding Principles Rules to live by in a Social Media world 1. You are who you are online. 2. Google matters. 3. Content creates opportunity. 4. The power rests with the individual. 5. If you don't exist online ... you don't exist.
    17. 17. Questions? In Review: Session 1 - Theory 1. Define Social Media 2. Provide an Overview of Platforms and Tools 3. Outline a Few Guiding Principles
    18. 18. Next Session: Practice Session 2 - Practice 4. Craft Your Social Media Strategy 5. Manage Your Time 6. 10 Commandments of Social Media
    19. 19. Craft Your Social Media Strategy You have an important choice to make. Which path will you choose?
    20. 20. Craft Your Social Media Strategy
    21. 21. Craft Your Social Media Strategy Message Sender Social Media is Communication.
    22. 22. Craft Your Social Media Strategy Basic Principles of Communication 1. Carefully define the message you want to send.
    23. 23. Craft Your Social Media Strategy Basic Principles of Communication 1. Carefully define the message you want to send. 2. Clearly identify your intended audience.
    24. 24. Craft Your Social Media Strategy Basic Principles of Communication 1. Carefully define the message you want to send. 2. Clearly identify your intended audience. 3. Remove all obstacles and barriers.
    25. 25. Craft Your Social Media Strategy Basic Principles of Communication 1. Carefully define the message you want to send. 2. Clearly identify your intended audience. 3. Remove all obstacles and barriers. 4. Measure effectiveness ... and measure again.
    26. 26. Craft Your Social Media Strategy There is no one-size-fits-all strategy!
    27. 27. Craft Your Social Media Strategy My Strategy GENERIS Blog (Content)
    28. 28. Craft Your Social Media Strategy My Strategy Twitter (Conversation) GENERIS Blog (Content)
    29. 29. Craft Your Social Media Strategy My Strategy Facebook Twitter (Relational) (Conversation) GENERIS Blog (Content)
    30. 30. Craft Your Social Media Strategy My Strategy Facebook Twitter (Relational) (Conversation) GENERIS LinkedIn Blog (Professional) (Content)
    31. 31. Craft Your Social Media Strategy 5 Steps to Creating Your Strategy 1. Decide if Social Media is right for you.
    32. 32. Craft Your Social Media Strategy 5 Steps to Creating Your Strategy 1. Decide if Social Media is right for you. 2. Learn one tool/platform at a time. (Pace yourself.)
    33. 33. Craft Your Social Media Strategy 5 Steps to Creating Your Strategy 1. Decide if Social Media is right for you. 2. Learn one tool/platform at a time. (Pace yourself.) 3. Commit to building value through content.
    34. 34. Craft Your Social Media Strategy 5 Steps to Creating Your Strategy 1. Decide if Social Media is right for you. 2. Learn one tool/platform at a time. (Pace yourself.) 3. Commit to building value through content. 4. Facilitate a conversation. (Don't dictate.)
    35. 35. Craft Your Social Media Strategy 5 Steps to Creating Your Strategy 1. Decide if Social Media is right for you. 2. Learn one tool/platform at a time. (Pace yourself.) 3. Commit to building value through content. 4. Facilitate a conversation. (Don't dictate.) 5. Stick with it. (Don't expect immediate results.)
    36. 36. Manage Your Time 3 Realities You Need To Keep In Mind 1. Learning takes place "off the clock."
    37. 37. Manage Your Time 3 Realities You Need To Keep In Mind 1. Learning takes place "off the clock." 2. Nothing works "out of the box."
    38. 38. Manage Your Time 3 Realities You Need To Keep In Mind 1. Learning takes place "off the clock." 2. Nothing works "out of the box." 3. Evaluate and adjust your habits.
    39. 39. Manage Your Time Basic Tools You Can Use Platforms 1. Blogs/Blog Aggregators 1. Laptops 2. Twitter Search 2. Flip Video Recorders 3. Google Alerts 3. Digital Cameras 4. E-newsletters 4. Smart Phones Become a content junky! Invest in the smart phone!
    40. 40. Manage Your Time There are unlimited ways to monitor, measure, and participate in the Social Media revolution. Some are advanced. Some are basic. The key is to start DOING something today.
    41. 41. 10 Commandments of Social Media 1. Encourage User-Generated Content.
    42. 42. 10 Commandments of Social Media 1. Encourage User-Generated Content. 2. Make it shareable.
    43. 43. 10 Commandments of Social Media 1. Encourage User-Generated Content. 2. Make it shareable. 3. Keep relationships the primary focus.
    44. 44. 10 Commandments of Social Media 1. Encourage User-Generated Content. 2. Make it shareable. 3. Keep relationships the primary focus. 4. Provide value.
    45. 45. 10 Commandments of Social Media 1. Encourage User-Generated Content. 2. Make it shareable. 3. Keep relationships the primary focus. 4. Provide value. 5. Create excellent content.
    46. 46. 10 Commandments of Social Media 1. Encourage User-Generated Content. 2. Make it shareable. 3. Keep relationships the primary focus. 4. Provide value. 5. Create excellent content. 6. Use Social Media strategically, not casually.
    47. 47. 10 Commandments of Social Media 1. Encourage User-Generated Content. 2. Make it shareable. 3. Keep relationships the primary focus. 4. Provide value. 5. Create excellent content. 6. Use Social Media strategically, not casually. 7. Keep it short and simple.
    48. 48. 10 Commandments of Social Media 1. Encourage User-Generated Content. 2. Make it shareable. 3. Keep relationships the primary focus. 4. Provide value. 5. Create excellent content. 6. Use Social Media strategically, not casually. 7. Keep it short and simple. 8. Measure ... and measure again.
    49. 49. 10 Commandments of Social Media 1. Encourage User-Generated Content. 2. Make it shareable. 3. Keep relationships the primary focus. 4. Provide value. 5. Create excellent content. 6. Use Social Media strategically, not casually. 7. Keep it short and simple. 8. Measure ... and measure again. 9. Market your Social Media presence.
    50. 50. 10 Commandments of Social Media 1. Encourage User-Generated Content. 2. Make it shareable. 3. Keep relationships the primary focus. 4. Provide value. 5. Create excellent content. 6. Use Social Media strategically, not casually. 7. Keep it short and simple. 8. Measure ... and measure again. 9. Market your Social Media presence. 10. Be patient.
    51. 51. Any Questions? Join the Revolution!
    52. 52. Contact Information Ben Stroup Twitter: @ben_stroup Facebook: Ben Stroup LinkedIn: Ben Stroup Profile: benstroup.com Blog: churchgivingmatters.com E-mail: ben@generis.com

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