How to leverage social media for greater ministry impact

How to leverage social media for greater ministry impact Louisiana Baptist Convention March 2010

Goals and Objectives Session 1 - Theory 1. Define Social Media 2. Provide an Overview of Platforms and Tools 3. Outline a Few Guiding Principles

Goals and Objectives Session 2 - Practice 4. Craft Your Social Media Strategy 5. Manage Your Time 6. 10 Commandments of Social Media

What is Social Media? Social media From Wikipedia, the free encyclopedia Social media is online content created by people using highly accessible and scalable social media is a publishing technologies. At its most basic sense, shift in how people discover, read and share news, information and content.

What is Social Media? Social media From Wikipedia, the free encyclopedia ...It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and ...

What is Social Media? Social media From Wikipedia, the free encyclopedia democratization of information, transforming ...is the people from content readers into publishers....

But What Does That Mean? Social Media represents 3 important realities: 1. Content rules.

But What Does That Mean? Social Media represents 3 important realities: 1. Content rules. 2. You can be ignored.

But What Does That Mean? Social Media represents 3 important realities: 1. Content rules. 2. You can be ignored. 3. You're not in control.

Overview of Platforms and Tools Just a few examples...

Overview of Platforms and Tools Platforms: Tools: 1. Desktop/Laptop 1. Content 2. Cell Phone/Smart Phone 2. Photos 3. Audio/Video Common Characteristics: Common Characteristics: 1. Web-based 1. Integration 2. Free (Open Source) 2. Collaboration

Outline a Few Guiding Principles Rules to live by in a Social Media world 1. You are who you are online.

Outline a Few Guiding Principles Rules to live by in a Social Media world 1. You are who you are online. 2. Google matters.

Outline a Few Guiding Principles Rules to live by in a Social Media world 1. You are who you are online. 2. Google matters. 3. Content creates opportunity.

Outline a Few Guiding Principles Rules to live by in a Social Media world 1. You are who you are online. 2. Google matters. 3. Content creates opportunity. 4. The power rests with the individual.

Outline a Few Guiding Principles Rules to live by in a Social Media world 1. You are who you are online. 2. Google matters. 3. Content creates opportunity. 4. The power rests with the individual. 5. If you don't exist online ... you don't exist.

Questions? In Review: Session 1 - Theory 1. Define Social Media 2. Provide an Overview of Platforms and Tools 3. Outline a Few Guiding Principles

Next Session: Practice Session 2 - Practice 4. Craft Your Social Media Strategy 5. Manage Your Time 6. 10 Commandments of Social Media

Craft Your Social Media Strategy You have an important choice to make. Which path will you choose?

Craft Your Social Media Strategy

Craft Your Social Media Strategy Message Sender Social Media is Communication.

Craft Your Social Media Strategy Basic Principles of Communication 1. Carefully define the message you want to send.

Craft Your Social Media Strategy Basic Principles of Communication 1. Carefully define the message you want to send. 2. Clearly identify your intended audience.

Craft Your Social Media Strategy Basic Principles of Communication 1. Carefully define the message you want to send. 2. Clearly identify your intended audience. 3. Remove all obstacles and barriers.

Craft Your Social Media Strategy Basic Principles of Communication 1. Carefully define the message you want to send. 2. Clearly identify your intended audience. 3. Remove all obstacles and barriers. 4. Measure effectiveness ... and measure again.

Craft Your Social Media Strategy There is no one-size-fits-all strategy!

Craft Your Social Media Strategy My Strategy GENERIS Blog (Content)

Craft Your Social Media Strategy My Strategy Twitter (Conversation) GENERIS Blog (Content)

Craft Your Social Media Strategy My Strategy Facebook Twitter (Relational) (Conversation) GENERIS Blog (Content)

Craft Your Social Media Strategy My Strategy Facebook Twitter (Relational) (Conversation) GENERIS LinkedIn Blog (Professional) (Content)

Craft Your Social Media Strategy 5 Steps to Creating Your Strategy 1. Decide if Social Media is right for you.

Craft Your Social Media Strategy 5 Steps to Creating Your Strategy 1. Decide if Social Media is right for you. 2. Learn one tool/platform at a time. (Pace yourself.)

Craft Your Social Media Strategy 5 Steps to Creating Your Strategy 1. Decide if Social Media is right for you. 2. Learn one tool/platform at a time. (Pace yourself.) 3. Commit to building value through content.

Craft Your Social Media Strategy 5 Steps to Creating Your Strategy 1. Decide if Social Media is right for you. 2. Learn one tool/platform at a time. (Pace yourself.) 3. Commit to building value through content. 4. Facilitate a conversation. (Don't dictate.)

Craft Your Social Media Strategy 5 Steps to Creating Your Strategy 1. Decide if Social Media is right for you. 2. Learn one tool/platform at a time. (Pace yourself.) 3. Commit to building value through content. 4. Facilitate a conversation. (Don't dictate.) 5. Stick with it. (Don't expect immediate results.)

Manage Your Time 3 Realities You Need To Keep In Mind 1. Learning takes place "off the clock."

Manage Your Time 3 Realities You Need To Keep In Mind 1. Learning takes place "off the clock." 2. Nothing works "out of the box."

Manage Your Time 3 Realities You Need To Keep In Mind 1. Learning takes place "off the clock." 2. Nothing works "out of the box." 3. Evaluate and adjust your habits.

Manage Your Time Basic Tools You Can Use Platforms 1. Blogs/Blog Aggregators 1. Laptops 2. Twitter Search 2. Flip Video Recorders 3. Google Alerts 3. Digital Cameras 4. E-newsletters 4. Smart Phones Become a content junky! Invest in the smart phone!

Manage Your Time There are unlimited ways to monitor, measure, and participate in the Social Media revolution. Some are advanced. Some are basic. The key is to start DOING something today.

10 Commandments of Social Media 1. Encourage User-Generated Content.

10 Commandments of Social Media 1. Encourage User-Generated Content. 2. Make it shareable.

10 Commandments of Social Media 1. Encourage User-Generated Content. 2. Make it shareable. 3. Keep relationships the primary focus.

10 Commandments of Social Media 1. Encourage User-Generated Content. 2. Make it shareable. 3. Keep relationships the primary focus. 4. Provide value.

10 Commandments of Social Media 1. Encourage User-Generated Content. 2. Make it shareable. 3. Keep relationships the primary focus. 4. Provide value. 5. Create excellent content.

10 Commandments of Social Media 1. Encourage User-Generated Content. 2. Make it shareable. 3. Keep relationships the primary focus. 4. Provide value. 5. Create excellent content. 6. Use Social Media strategically, not casually.

10 Commandments of Social Media 1. Encourage User-Generated Content. 2. Make it shareable. 3. Keep relationships the primary focus. 4. Provide value. 5. Create excellent content. 6. Use Social Media strategically, not casually. 7. Keep it short and simple.

10 Commandments of Social Media 1. Encourage User-Generated Content. 2. Make it shareable. 3. Keep relationships the primary focus. 4. Provide value. 5. Create excellent content. 6. Use Social Media strategically, not casually. 7. Keep it short and simple. 8. Measure ... and measure again.

10 Commandments of Social Media 1. Encourage User-Generated Content. 2. Make it shareable. 3. Keep relationships the primary focus. 4. Provide value. 5. Create excellent content. 6. Use Social Media strategically, not casually. 7. Keep it short and simple. 8. Measure ... and measure again. 9. Market your Social Media presence.

10 Commandments of Social Media 1. Encourage User-Generated Content. 2. Make it shareable. 3. Keep relationships the primary focus. 4. Provide value. 5. Create excellent content. 6. Use Social Media strategically, not casually. 7. Keep it short and simple. 8. Measure ... and measure again. 9. Market your Social Media presence. 10. Be patient.

Any Questions? Join the Revolution!

Contact Information Ben Stroup Twitter: @ben_stroup Facebook: Ben Stroup LinkedIn: Ben Stroup Profile: benstroup.com Blog: churchgivingmatters.com E-mail: ben@generis.com

How to leverage social media for greater ministry impact

by Ben Stroup on Feb 28, 2010

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How to leverage social media for greater ministry impact — Presentation Transcript