Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

11 Ways to Adjust Your Business Writing For a Digital Reader

1,192 views

Published on

Business writing needs to be adjusted for the digital age. How our intended audience consumes content should influence how we create content.

  • Be the first to comment

11 Ways to Adjust Your Business Writing For a Digital Reader

  1. 1. 11 Ways to Adjust Your Business Writing For a Digital Reader
  2. 2. Write to be read. The Goal
  3. 3. The distracted reader The Challenge
  4. 4. Measurable Action The Opportunity
  5. 5. How to Write to Be Read in a Digital Age
  6. 6. Provide context. ONE
  7. 7. Use simple sentences. TWO
  8. 8. Choose smaller words. THREE
  9. 9. Include bullets and numbers. Four
  10. 10. Start with a captivating lead sentence. FIVE
  11. 11. Practice the inverted pyramid. SIX
  12. 12. Only cover one big idea. SEVEN
  13. 13. Link when possible. EIGHT
  14. 14. Substitute words for pictures, video, or audio files when appropriate. NINE
  15. 15. Bookend your message. TEN
  16. 16. Prompt a response. ELEVEN
  17. 17. Test your writing with a four year old. HOMEWORK
  18. 18. Twitter: @ben_stroup LinkedIn: Ben Stroup E-mail: ben@benstroup.com Google+ Page: +Ben Stroup Enterprises Web: benstroup.com BEN STROUP Enterprises

×