Landing page optimization – double your conversion rates
1.
2. Today you can
achieve higher
turnover of your
visits to potential
sales in a less risky
way by using
the landing page
optimization techni
que.
3. What is conversion rate
optimization?
This is an effective way of
making your website’s
landing page generate better
visitor traffic. That is, your
website will increase more
leads and sales. So far, it is
the fastest and easiest means
to increase sales without
having to spend more
money in finding out how to
augment sales.
4. To attain increasing conversion
rates, the following aspect in your
website must be tested:
headlines, images, graphics, button
test, testimonials, pricing, and button
location among the many segment in
your site that must be painstakingly
scrutinized.
5. What to optimize for maximum conversion
rates?
Headline
Headline is the primary component of your
site because this is the first page that visitors
get to see and read. This is the drawing point
where visitors decide to stick around or leave.
Use this page to inform them about the
benefits of your products or services. Be
precise and straightforward about what they
can get in your landing page.
6. Offer
This is what we call the
“call to action”
component. This is
where you encourage
them to act, they can
either purchase, sign-
up or opt-in.
Lead
The “lead” or otherwise
known as the first
paragraph must be
inviting, emphasizing
the strongest benefits
they can elicit
thus, wanting to read
more.
7. Benefits
List the product
according to its
benefit or value
according to your
target market.
Meaning, write the
most valuable
benefit they can get
from your product
or services down to
the least.
8. Images
Avoid using just attractive
pictures but those that
portray what benefits they
can obtain from what you
offer. Study shows that
pictures are best located on
the left side of the
description. More so, people
love to read captions written
below the pictures.
Importantly, make your
pictures clickable that will
bring your customer to the
order page or sign-up page.
9. Appearance
According to studies conducted by the Stanford
University, 46% of online sales are lost because
of its appearance. People tend not to buy from a
particular site because of the lack of
professionalism in their website. Professional
looking websites creates trust among potential
customers, thus, significantly transforming
visits into sales.
10. There are more
important
components that
affect how your
conversion rates
perform such as
buttons, pricing,
testimonials and
the like. Optimize
your landing page
and start enjoying
auspicious visits
to your site.
