3. Introduction
• Health Promotion has been defined by the World Health
Organization’s 2005 Bangkok Charter for Health Promotion in a
Globalized World as “the process of enabling people to increase
control over their health and its determinants, and thereby improve
their Health”.
• Primary means is through developing healthy public policy that
addresses the prerequisites of health Such As Food, Shelter, Income,
Education, Peace, Stable Ecosystem, Sustainable resources and social
justice and quality working conditions.
4. History
• The “first and best known” definition of health promotion, declared
by the American Journal of Health Promotion since 1986 is “the
science and art of helping people change their lifestyle to move
toward a state of optimal health”
• Since then and even before there have been plenty of definitions for
health promotion
• 1974 Lalonde Report form Canada
• 1979 Healthy People report of Surgeon general of united states
• 1984 WHO
• 1986 Canadian minister of national health and welfare
5. International conferences on health
promotion
• First ICHP Ottawa, Canada 1986 Resulted in the “Ottawa Charter for
Health Promotion”
• Second ICHP Adelaide, Australia 1988 Resulted in the “Adelaide
Recommendations on Healthy Public Policy”
• Third ICHP Sundsvall, Sweden 1991 Resulted in the “Sundsvall Statement
on Supportive Environments for Health”
• Fourth ICHP Jakarta, Indonesia 1997 Resulted in the “Jakarta Declaration
on Leading Health Promotion into the 21st Century”
• Fifth GCHP Mexico City, Mexico 2000 Resulted in the “Mexico Ministerial
Statement for the promotion of health”
• Sixth GCHP Bangkok, Thailand 2005 Resulted in the “Bangkok Charter for
Health Promotion in a Globalized World”
6. Alma Ata Declaration, 1978
• On Primary Health Care: Essential health care that’s practical,
scientifically sound and social acceptable methods and technology
made UNIVERSALLY accessible and affordable to individuals and
families in the community.
• It expressed the need for urgent action by all governments, all health
and development workers, and the world community to protect and
promote the health of all the people of the world.
7. The Ottawa Charter for Health Promotion
First International Conference on Health
Promotion
Ottawa, 17-21 November 1986
• They presented this CHARTER for action “to achieve Health for All by
the year 2000 and beyond.”
1. Building healthy public policy.
2. Create supportive environment.
3. Strengthening community action.
4. Developing personal skills.
5. Re-orientating health care services toward prevention of illness and
promotion of health.
8. Adelaide Recommendations on Healthy Public
Policy
Second International Conference on Health
Promotion, Adelaide, South Australia, 5-9 April
1988
The Conference strongly recommends that the World Health Organization
continue the dynamic development of health promotion through the five
strategies described in the Ottawa Charter. It urges the World Health
Organization to expand this initiative throughout all its regions as an
integrated part of its work.
Support for developing countries is at the heart of this process.
Healthy Public Policy
9. Sundsvall Statement on Supportive
Environments for Health
Third International Conference on Health
Promotion, Sundsvall, Sweden, 9-15 June
1991
The Sundsvall Conference has again demonstrated that the issues of
health, environment and human development cannot be separated.
Development must imply improvement in the quality of life and health
while preserving the sustainability of the environment. Only worldwide
action based on global partnership will ensure the future of our planet
Supportive environment for Health
10. Promotion
into the 21st Century
The Fourth International Conference on
Health Promotion: New Players for a New
Era - Leading Health Promotion into the
21st Century, Jakarta, Indonesia, 21-25 July
1997
The Jakarta Declaration included Five Priorities for Health
Promotion in 21st Century
1. “Promote Social Responsibility for health”
2. “Increase investments for health development”
3. “Consolidate and expand partnerships for health”
4. “Increase community capacity and empower the individual”
5. “Secure an infrastructure for health promotion”
11. The participants endorsed the formation of a Global health promotion
alliance
Priorities for the alliance include:
• Raising awareness of the changing determinants of health
• Supporting the development of collaboration and networks for health
development
• Mobilizing resources for health promotion
• Accumulating knowledge on best practice
• Enabling shared learning
• Promoting solidarity in action
• Fostering transparency and public accountability in health promotion
12. Mexico Ministerial Statement for the
Promotion of
Health: From Ideas to Action
Fifth Global Conference on Health
Promotion, Health Promotion: Bridging the
Equity Gap, Mexico City, 5-9 June 2000
The attainment of the highest possible standard of health is a positive asset for
the enjoyment of life and necessary for social and economic development and
equity.
8 Statements and 6 Actions where signed by 88 Countries world wide.
13. The ‘Bangkok Charter for Health Promotion
in a globalized world’
It has been agreed to by participants at the
6th Global Conference on Health Promotion
held in Thailand from 7-11 August, 2005
1. Make the promotion of health central to the global development
agenda.
2. Make the promotion of health a core responsibility for all of
government.
3. Make the promotion of health a key focus of communities and civil
society.
4. Make the promotion of health a requirement for good corporate
practice.
14. CONCLUSION
• The concept of health promotion is positive, dynamic
and empowering which makes it rhetorically useful
and politically attractive.
• By considering the recommended principles, subject
areas, policy priorities and dilemmas it is hoped that
future activities in the health promotion field can be
planned, implemented and evaluated more
successfully.
• Further development work is clearly required and this
will be an ongoing task of the WHO Regional Office for
Europe.
15. Bibliography
• Health Promotion World Health Organization
20 Avenue Appia; Ch 1211 Geneva 27 Switzerland
• www.who.int/healthpromotion
• Wikipedia
