Today, we have data – lots of it. We can process information – in many ways. And with these two tools and a little bit of creativity, we are discovering the vast depths of human behavior and by extension, a way to accurately predict the future -- and our future happiness. In fact, we can quantify human movement, behaviors, desires, and even moods on a scale that wasn’t possible before a series of advances in processing power, developments in psychology and social network science, and most importantly, access to data.
In advertising, industry, and humanity, we have experienced the evolution from Web 1.0 (informational) to Web 2.0 (platform) to Web 3.0 (semantic) to elements of Web 4.0 (anticipatory) – In this anticipatory era, what can we dream of next? Beyond addressability and increasing ad relevance, how can businesses utilize these advances in product development and other market initiatives? Can we make the leap from inductive logic to human-paralleled intuition? Can this make up for our human brain mechanics that make predicting our own happiness so difficult?
In this talk we’ll cover the evolutions in data access, models for information processing, and the science of collaboration to see not only how they have been leveraged in businesses but also how they are used to better understand human behavior, and hopefully in the near future, a little bit of happiness.