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New Media Class Session 5

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Becky Carroll
Becky Carroll
BusinessTravel
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Marketing via New Media Mid-Term Exam Customer-Driven Marketing, Part 1 Becky Carroll, MBA UCSD Extension Summer 2008
Tonight’s Topic: Customer-driven Marketing ,[object Object],[object Object],[object Object],[object Object]
What’s coming up ,[object Object],[object Object],[object Object],[object Object],[object Object]
Homework Assignment #4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are your customers doing?
Energizing the customer base ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ratings and reviews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Word of Mouth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Zappos
Encouraging Reviews
Threadless: Customer-Driven Design Video
Threadless: Customer-Driven Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Collarfree: Voting for favorites
Let’s look at Groundswell’s examples, too ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5 Steps to Energize ,[object Object],[object Object],[object Object],[object Object],[object Object]
Homework Assignment #4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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