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Events and Exhibitions are embracing an entirely new suite of analytic website tools, most available at no cost, that can help slash marketing costs, enhance booth sales and evolve community interactions. Exhibition and event organizers now have an opportunity to improve web traffic, measure results and make mid-course adjustments. This session will define some of the new web asset dashboards and tricks of the trade to improve the results of your event website. Specific solutions covered include: • Content and linking strategies • Google analytics • Pay-per-click, and • Traditional PR wire distribution
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Events and Exhibitions are embracing an entirely new suite of analytic website tools, most available at no cost, that can help slash marketing costs, enhance booth sales and evolve community interactions. Exhibition and event organizers now have an opportunity to improve web traffic, measure results and make mid-course adjustments. This session will define some of the new web asset dashboards and tricks of the trade to improve the results of your event website. Specific solutions covered include: • Content and linking strategies • Google analytics • Pay-per-click, and • Traditional PR wire distribution
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Sara Mae O’Brien Scott and Tatiana Baquero Cakici, Senior Consultants at Enterprise Knowledge (EK), presented “AI Fast Track to Search-Focused AI Solutions” at the Information Architecture Conference (IAC24) that took place on April 11, 2024 in Seattle, WA. In their presentation, O’Brien-Scott and Cakici focused on what Enterprise AI is, why it is important, and what it takes to empower organizations to get started on a search-based AI journey and stay on track. The presentation explored the complexities of enterprise search challenges and how IA principles can be leveraged to provide AI solutions through the use of a semantic layer. O’Brien-Scott and Cakici showcased a case study where a taxonomy, an ontology, and a knowledge graph were used to structure content at a healthcare workforce solutions organization, providing personalized content recommendations and increasing content findability. In this session, participants gained insights about the following: Most common types of AI categories and use cases; Recommended steps to design and implement taxonomies and ontologies, ensuring they evolve effectively and support the organization’s search objectives; Taxonomy and ontology design considerations and best practices; Real-world AI applications that illustrated the value of taxonomies, ontologies, and knowledge graphs; and Tools, roles, and skills to design and implement AI-powered search solutions.
IAC 2024 - IA Fast Track to Search Focused AI Solutions
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SEO Explained
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SEO Explained A
beginner’s guide to understanding natural search Danielle West [email_address]
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This Process can
be Broken into 3 Steps: crawling serving indexing
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Humans versus Robots
what humans see what robots see
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